Logo Design in Black & White

Apple Ravens CBS TV Dunkin Donuts

Dodge ESPN Network

Firestone

Ford Motors General Mills Hoover Hilton Hotels IBMJohnson & Johnson John Deere

K-Mart Kodak LG Electronics

Motorola Mercedes Benz

Nabisco NBC TV

Play Station Quizznos Radio Shack Rolls Royce Suzuki Toyota United Airlines

Vans White Castle Whirlpool X-Box Yahoo Verizon Chevrolet

Logo Design in Black & White• What do They all Have in Common?

– Simple Shapes & Text

– Most Designs are easily recognized

– Not Very Complicated

Logo Design in Black & White• To Begin With/ Start Simple

• Use simple shapes/ Repeat those shapes/Rotate/ Re-Size

Logo Design in Black & White• Try Experimenting with Lines

– Try Thick, Thin, Wavy– Mix it up, Experiment

Logo Design in Black & White• Now Combine Elements to Create Designs

– Interesting Designs are the simplest

– Remember a key rule

– K.I.S.S.• Keep It Stupid Simple

Logo Design in Black & White• To Start With, Create a series of

sketchescalled “Thumbnails”

• Thumbnails are Quick, Easy, Sketchesdesigned for “exploring Ideas

– Not Very Detailed– Used for “Ideas”

Logo Design in Black & White• For Today..• Start with a series of

“Thumbnail Sketches”• Will do an exercise drawing out

3 ideas• Will complete 2 more on your

own• Pick best idea and work out on

computer– Work directly into computer

Logo Design in Black & White• Project– Create New Logo for existing Company– 5 Black and White Versions– THEN 2 “Color” versions to follow– Sketches are worth 25 pts. of final grade