Download - Logo Design in Black & White
Logo Design in Black & White
Apple Ravens CBS TV Dunkin Donuts
Dodge ESPN Network
Firestone
Ford Motors General Mills Hoover Hilton Hotels IBMJohnson & Johnson John Deere
K-Mart Kodak LG Electronics
Motorola Mercedes Benz
Nabisco NBC TV
Play Station Quizznos Radio Shack Rolls Royce Suzuki Toyota United Airlines
Vans White Castle Whirlpool X-Box Yahoo Verizon Chevrolet
Logo Design in Black & White• What do They all Have in Common?
– Simple Shapes & Text
– Most Designs are easily recognized
– Not Very Complicated
Logo Design in Black & White• To Begin With/ Start Simple
• Use simple shapes/ Repeat those shapes/Rotate/ Re-Size
Logo Design in Black & White• Try Experimenting with Lines
– Try Thick, Thin, Wavy– Mix it up, Experiment
Logo Design in Black & White• Now Combine Elements to Create Designs
– Interesting Designs are the simplest
– Remember a key rule
– K.I.S.S.• Keep It Stupid Simple
Logo Design in Black & White• To Start With, Create a series of
sketchescalled “Thumbnails”
• Thumbnails are Quick, Easy, Sketchesdesigned for “exploring Ideas
– Not Very Detailed– Used for “Ideas”
Logo Design in Black & White• For Today..• Start with a series of
“Thumbnail Sketches”• Will do an exercise drawing out
3 ideas• Will complete 2 more on your
own• Pick best idea and work out on
computer– Work directly into computer
Logo Design in Black & White• Project– Create New Logo for existing Company– 5 Black and White Versions– THEN 2 “Color” versions to follow– Sketches are worth 25 pts. of final grade