local social media optimization
DESCRIPTION
How to localize social mediaTRANSCRIPT
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Local Social
Jared Roy President, Risdall Integration Group
#AdaptOrDie
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Social Media Sites Are Just Tools
Once you define your objectives, some tools will be more
appropriate than others
… Not Silver Bullets
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What is Social Media?
“The collaborative interactive tools used for communication which allow users to be social and interact with one another.”
“Consumers’ propensity to discover and share means we’ll use any tool that comes to hand in order to find information and let our network know what we want them to know.”
Tamar Weinberg, Community Director Mashable.com
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Build A Listening Dashboard
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Build A Listening DashboardIf I told you that you could listen in on your customers and prospects? Would you listen?
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Build a Listening Dashboard
Setup a Google account Set up Google alerts Set up Google Reader RSS account Geo search Twitter Geo search social sites with location qualifiers
Social Mention Google Blog Search Technorati Flickr YouTube
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www.google.com/accounts/NewAccount
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www.google.com/alerts
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RSS
RSS (Real Simple Syndication) allows you to subscribe to any website that has one of these in the address bar. You can then track every site you’re subscribed to without having to go to each individual site.
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www.google.com/reader
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www.search.twitter.com
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www.socialmention.com
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Google Blog Search
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www.technorati.com
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www.flickr.com
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www.YouTube.com
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Build A Listening Dashboard
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LinkedIn For Businesses
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Create a Personal Profile
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Create a Company Pagehttp://www.linkedin.com/companies
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Join Groups
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Join Groups
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Questions and Answers
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Answer Questions
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How to Make Connections
Find people you have worked with before
Find people that are in similar industries
Find people through other connections
Find clients and prospects
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Fan pages, groups Knowledge sharing Create awareness for events, contests,
campaigns Facebook social ads
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Targeted Facebook Ads
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Facebook Groups
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Web 2.0 Conference Evan Williams of Twitter "Twitter is not a social network, but an information network." …. One way he sees Twitter being used is to provide front-line information and service to consumers
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www.search.twitter.com
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Follow Local Events - hootsuite
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Follow Local Events - TweetDeck
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Yelp
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Craigslist
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Foursquare
Location aware application Foursquare encourages people to explore,
check-in and be rewarded for doing so Create special promotions for people checking in
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Foursquare
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foursquare
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Get Started Today
Know what you are talking about Always be transparent Be yourself Post frequently Add value Respond Listen to what others have to say Learn from your mistakes Have fun
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Thank you!
#AdaptOrDie
Questions?