Cross-Media Optimizatio

n

presented by Lindsey Fair

you need to stand out

situational interest

search is still #1

you don’t want to be #1, you want to be all 10

SEO = cool kid strategy

paid

ownedearned

earned

trending topics

tags

customize everything

active vs passive

Lastly, consider what’s holding your campaign together?

in other words, what’s your HUB?All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr