Killer Local On-Site Optimization

by The HOTH

What We’re Crushing Today

• Setting up your local site, structure, content, & optimization

• Setting up your Google Local page to prepare for domination

What We’re NOT Covering

• Every single boring detail that has been covered 3000x

• Bunch of useless suggestions that make no difference to 99% of people

What We’re NOT Covering

• How to live in a magical fairy land of

unicorns where local plumbers create

amazing content instead of

plumbing!!!!

Ready? Let’s Go!

1. Your Website Landing Pages Each Area

2. Google Local Page Optimized

3. Alternative Properties Youtube, Facebook, Yelp

Directory Citations (Links should point

directly to your main site)All Kinds of Links

Your Baller Local SEO Set Up Review

Pimping Your Main Site

Local Site Checklists

• Won’t be going over all this but if you want a big awesome checklist see here:

• http://localseochecklist.org/

• This has pretty much everything in one nice place!

• Now let’s get into the main elements and important factors

Perfect Local Site Structure

• Don’t have an office but want to rank everywhere?

• Google Local requires verification and it’s a pain, so use this instead

• This is your chance to rank in any city / suburb / area that you want!

• Get your keyword research and build out pages for each area that you want

• yourbrandname.com/chicago-plumbing/

• yourbrandname.com/glendale-plumbing/

• yourbrandname.com/mundelein-plumbing/

Local Site On-Site Optimization Maximization Implementation

• Instead of repeating your same keywords in your title, h1, meta etc, use the synonyms

• Combine the phrases to create longer / more complete phrases

• Add in terms that will help users to click on search results

• Best, top, reviews, etc

• Also use non-geo modified terms / phrases we got from Google KW Planner local search

• “dentist near me” “kitchen cabinets” “how to beat a dui"

Local Landing Page Optimization

• Some people are getting away with just generating the same content on each page

and changing the title tags and h1s

• Don’t do this, it wont last…

• BUT! If you do want to try it, just buy another domain and go for it! (more properties

the better baby!

6 Easy Ways To Get Original Content On Local Pages

1. Local Relevant Info

2. Info about your service specifically in that area, why you are there, the history, any

community involvement etc

3. Info about building, management team

4. Pictures and descriptions of office there or work that you’ve done in the area

5. Reviews from customers in that area, or reviews of work you’ve done in that area

6. Maps & Directions of that area

8 Key Elements Of Your Local Landing Page

1. Variations of your keywords / longtails not repeating in your title, h1s, etc + location

2. NAP - Have your name, address, phone number in schema markup + local elements

3. Map of your location (google map embed)

4. Content (Service information, Staff info, building info, service in that area + pictures of

all those)

5. Trust symbols

6. HUGE Contact Form on right hand side

7. Big CTA

8. Review links or links to local specific pages

Boom! That’s it for our main site!

Google Local Optimization

5 Top Elements To Google Local Optimization

1. Completeness

• Complete everything, as much as possible with tons of info, pictures, etc.

2. Business Name

• Use real business name… not the localized version, no keywords, etc. Doesn’t

mess up consistency.

• If you are a fly-by-night, you can put your keyword in your real business name,

like “The Vancouver Plumbing Pros"

5 Top Elements To Google Local Optimization

3. Categories

• Google is cracking down on non-relevant categories.

• Still pick as many that are relevant to you (use all 5)

• Get these by searching for your main keywords, go to competitions page, jack

the competitions categories or using Blumenthal’s local category tool

4. Address

• If you have a choice, make your address close to the top ranking competitors or

center of the area

5 Top Elements To Google Local Optimization

5. Reviews

• Get some reviews down asap. Make sure the reviews have your keywords

naturally in them.

BOOM.

Credits!

• Adam Steele @ TheHOTH.com

• Our in house local SEO machine

• Jason Fischer @ SearchRankings.com

• Genius technical SEO

Join Us In Our Private Facebook Group

Search “Local SEO Ballers” on Facebook

Or just got to our main page

www.Facebook.com/TheHOTH