local event and venue data

Local events and venues create business! Do you need easily-accessible, time-saving, useful, organized, searchable,

local event and venue information and tools?

Benefitted AudiencesHospitality & Lodging - Accommodation /Hotels & Motels/CasinoTravel Arrangement & Reservation ServicesConvention and Visitors BureausEvent Planners & Vendors Convention and Trade Show organizersF&B - Full Service / Food Service Contractors / CaterersRental & Leasing - General, Passenger Car, Livery, Recreational GoodsFacilities Support Services - Security / Janitorial / Waste Management

www.demandincrease.com/freetrial.php877 (REV YIELD) 738-9435

Attendees of local events and venues are a select market segment where demand is growing

Business meetings and planning have become more regional astransportation budgets and expenses are trim

Leisure travel has also become more local

http://www.demandincrease.com/freetrial.php

DemandIncrease.com

Demand Data Local event & venue data – sales, lead generation

Smart(er) Data Market & client-specific event scoring – revenue management

Demand Driver Indirect but hyper-targeted “conversion pages” – e-commerce



DemandIncrease.com

Demand Data and Smart(er) Data are focused on putting you in touch with what’s going on around you.

Demand Driver will help sponsors and attendees of local events get in touch with you.



The Data

7,252 U.S. cities701 international cities313,000 venues11+ million daily events

(from Summer 2007 through future)

300k+ U.S. events added per month13k – 15k sites visited weekly

(CVBs, community calendars, social networks)



Internet based, PHP tools over SQL dbavailable 24/7, anywhere, updated weekly12 months prospective data, 3 months archive

Expandable / Collapsible zip radiusSearch tools (venue, dates, keyword, score)Drill down to details, open referral web pages

Secure , flexible user accounts Unlimited zips and users per accountUsers can add usersAccountability (# logins, tags, dates)

Social structure for internal info sharingUnlimited notes on tagged events

Simple templates to publish conversion pages

The Platform



Demand Data•Improve top line revenue.Find business gathering in your areaResearch which events successful competitors are linked with

•Learn locale / train employeesUnderstand surrounding demand drivers and community calendars

•Support & complement existing sales, marketing and yield management programs Improve customer segmentationRefine thought processes about unique selling points & target

audiencesIntegrate into e-mail marketing campaigns & key customers online

initiatives•Look after domestic markets (short flight / drive / ride guests – who visits & why?)

•Provide guests with venue and event info for their visitwww.demandincrease.com/freetrial.php877 (REV YIELD) 738-9435


Smart Data Market-Specific Event Scoring

Events are scored based on their expecteddemand driving behavior

Venues categorized into 72 types(# seats, floor sq. ft., etc.)

Recurrence of events

Historic volume of events in the area

Seasonal and holiday impacts

Multiple simultaneous events

Want to know which local events in your area will generate more / less demand?



Smart(er) Data

Identify expected high demand and depressed time periods

Predict relative demand value of local events

Look at future events to evaluate how they will impact your market place and hotel

Figure out which local business is yieldable, and when

Identify and estimate interest-based and market-based demand specific to your property

Support and complement existing yield management programs.

Revenue Management Input



Demand Driver Internet Conversion Pages

Find traveling spenders

Tie your property’s value propositionto local events/venues

Reach the right audience, through the right niche and search channel

Engage real, local, targeted interest

Reduce page launch costs

Make your marketing budget work smarter by being geo and search specific.



DemandIncrease.com



local event and venue data

Documents