Live Exp Marketing Plan

Marketing Strategy

• LiveExp expects that it will deliver a digital marketing strategy that is heavily focused on targeting specific consumers with where they are online. Using a digital strategy allows for pull versus push marketing.

Marketing Channels

• Social Media

– Facebook

– G+

– Linkedin

– Twitter

• Search Engine Optimization

– Organic and Paid

• Pay Per Click

• Blogging

• Press Releases and PR

• Partnerships

Affiliate Program

• We want our experts to excel and offer their services to friends and family. LiveExp will implement a referral program to any member that signs up for the service. This is a benefit to both LiveExp and the Experts as it increases the website traffic.