listly for brands
TRANSCRIPT
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Listly
Listly for Brands/ Solving the hard problem of consumer participation
• Lets people vote • Lets people contribute • Lets people share, embed
Lets your content evolve & accrue value over time (attracting more people/ participation)
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One Listly/Five integrated themes
1. Numbered Lists as Living "Social" Content 2. Crowdsourcing / Collaboration Platform 3. Reusable/Embeddable (like Slides/Video) 4. Authoring & Publishing Platform (unlike slides) 5. Content transcends paid/owned/earned media
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One Tool/ Many Ways to Publish
• Listicle Content (create your own Buzzfeed) • Playlists - Videos, Slides, Audio etc • Contests - Sourcing / Ranking tool • Organize/Share - Posts, People, Blogs & Citations • Research Alone/Together - Curate best content
Many ways to mobilize your audience to create exposure, reach, sharing & real human participation
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One Media/Helping integrate & leverage paid, owned & earned media (POEM)
http://www.titan-seo.com/NewsArticles/trifecta.html
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Always be AuthoringUnlike Slides/Video, Listly lists evolve beyond publishing
• Letting many people contribute • Letting content evolve over time • Letting content disseminate across the web
Content Networks & list posts work, Listly just makes them multi-contributor, socially sourced & ever changing
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ListlyCase Studies / Use Cases
#1 Contests #2 Speaker Sourcing !
#3 Sharing /Sourcing #4 Personal Branding
Depending on the brand, use case & execution brands have generated lists with 8k participants, 500k views and 500+ blog posts with embedded lists. !While the use cases vary, the outcomes are similar - views, participation & reach
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Listly
#1 ContestsEdublogs & GSummit
• Seed a list of contestants (blogs, people, brands, places etc)
• Embed on your blog & promote • Invite people to suggest and rank favourites • Empower people to embed on their blog • It's a timeless formula for engagement
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#2 Speaker SourcingTFT, Collaboris, Orbit Media & Marketo
• Sourcing speakers for events is a great way to promote your event and to leverage your community to build your community
• Both TFT & Collaboris ran massively successful 24 Hour Virtual Events using Listly
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#3 Sharing Resources & Crowdsourcing IdeasContent Marketing Institute, Duct Tape Marketing, Hubspot, Inquirer & Lincolnite
Sharing & sourcing the best resources across the web is a simple way to involve your audience and to grow their emotional connection to your brand
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#4 Personal BrandingTed Rubin, Amy Vernon, Andy Crestodina, Ric Dragon, Dan Polley & Beth Kanter
• Tracking your guest posts, citations & collaborative blog rolls
• These simple tasks are done more efficiently with Listly making your brand more accessible/shareable
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List Metrics85k views, 20+ Embeds & 1.5k + Helpershttp://list.ly/list/Bn0-best-group-blog-2013-edublog-awards http://blog.list.ly/2013/12/17/contests-amplify-content-800x/
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Amplify 34x 85.58k views vs 2.49k if not using Listly !Listly lets brands earn “EARNED” media (in this case 75.6k views !Listly removes significant friction to let ideas spread !See: Slides 11-16
http://list.ly/list/Bn0-best-group-blog-2013-edublog-awards
Self Hosted Content
Media Networks
Owned Blog
Owned 2491
Listly 7462
Earned 75627
vs
Views
http://www.slideshare.net/nickkellet/infosnackers-guide-to-the-galaxy-embracing-short-form-ephemeral-realtime-content-lavacon2014
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User Metrics24 Lists, 475k Views, 7.8k Helpers, 740 Embedshttp://list.ly/edublogs http://blog.list.ly/2013/12/17/contests-amplify-content-800x/
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Case Study LinksExplore where each list has been embedded & where people voted from !Brands can build an active community of helpers on Listly
• Edublogs • GSummit • TFT & Biz Model • Collaboris & SP24 • Marketo • Orbit Media • Content Marketing Institute • Duct Tape Marketing !
• Hubspot • Phily Inquirer • Lincolnite • Ted Rubin • Amy Vernon • Andy Crestodina • Ric Dragon • Dan Polley
One platform, many options to publish & evolve
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AND & ORThe power of Listly is the blend
• Create & Curate • Read & Write • Publish & Evolve • Own & Disseminate (via Blogs) • Curated Resources & Original Listicles • Seed & Crowdsource • Disseminate Ideas & Gather Feedback
One platform, many options to publish & evolve