blogfrog for brands
TRANSCRIPT
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Building a successful online community
We turn blogs into communities
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Trends
The last decade was about connecting everyone
online.
The next decade is about distilling those connections
down to meaningful communities….
that enable discussions ….
that influence people.
“The conversation economy” (John Battelle)
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Why women?
Community-oriented
Underserved
Profitable
Masters of oversharing
23 million
Form online connections quickly
Passionate
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Meet Jen
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Jen needs information
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Jen finds Sally’s blog
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Sally is smart
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Now all Sally’s readers can interact
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Share photo’s and video
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Make friends and follow
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Do live broadcasts
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Everybody wins
Found like-minded community
Has trusted source of info
More traffic to her own blog
Increased Influence
Pageviews up 40%
2X Revenue
Jen (Reader) Sally (Blogger)
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The platform for niche communities
Military Wives
Cancer Survivors
Children with Special
Needs
• Photography
• Food
• Entertainment
• Women in business
Frugal Living
Environmental
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BlogFrog is the leader in mom communities
We have50,000mom bloggers participating in
thousands of communities
BlogFrog Network reaches 3.0 Million moms
each month
Largest Network of mom blogs in the US
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Helping brands forge powerful relationships
Bloggers & Readers
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Communities and brands
1,000+ members
in 3 days
1,000 posts in 24
hours
Led by bloggers
w/ 800k unique
visitors/month
Total audience is
1.4 M
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Stages of a community
Trial
Critical
Mass
Shared
Vision
Viral
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Importance of a Leader
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Smaller Communities Require More Active Leaders
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The importance of a shared vision
Shared
Vision
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Active communities don’t require lots of members…
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… or a big blog
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Successful communities…
are fun
use first names
have leaders
show concern
teach
learn from members
don’t fear cross-pollination
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Thank You
Rustin Banks
@rustinb
Holly Hamann
@hollyk