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Windows Server and Tools Online Saves 30% By Outsourcing Continuous Web Publishing

+ Continuous online publishing and localization of technical support content

+ Localization and publishing in over ten languages: European, Asian and Cyrillic

+ Complexity driving up costs and management overhead

+ Satisfying many internal stakeholders

CHALLENGES

In addition to designing, building and running some of the largest and most popular developer and IT pro websites in the world, the Microsoft Server and Tools Online (STO) team is responsible for continuous online publishing of developer and IT/PRO support content. The team has to quickly and accurately localize and deliver key technical content, 22 hours a day, five days a week, in over ten European, Asian and Cyrillic languages.

The team was straining under increasing costs and mounting process management challenges. The complexity of continuous publishing – for multiple stakeholders, in multiple languages, across multiple products — combined with increasing content volumes was making it difficult to meet internal service level agreements (SLAs).

ON-SHORE MANAGEMENT AND OFF-SHORE EFFICIENCYIn an effort to refocus on value-added tasks by outsourcing to a “one-stop shop” that would reduce total attracted cost, decrease time-to-market and improve service levels, the STO team turned to Lionbridge and its Global Web Ops service. Lionbridge paired a Bellevue, WA-based program manager—to collaborate in real time with internal Microsoft customers—with an off-shore team of engineers that could efficiently support continuous publishing tasks. This team became expert users of Microsoft’s internal tool suite and Content Management System (CMS), seamlessly integrating with the team’s existing technology.

An integrated localization and publishing workflow streamlines the entire production process across all served geographies. Lionbridge also established a dedicated retainer team that could scale up the appropriate language and localization skills as needed.

MORE RESPONSIVE WITH 30% LOWER COSTWith Global Web Ops, Microsoft is now continuously publishing content to multiple sites including TechNet and MSDN, at 30%

CASE STUDY

BENEFITS

+ Overall continuous publishing costs reduced by 30%

+ Simplified interaction with internal stakeholders

+ Streamlined localization and production workflow

+ On-demand scalability and cost efficiency

+ Standardization of project reporting and detailed cost tracking

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less cost, while greatly improving responsiveness to internal stakeholders. As part of its service delivery, Lionbridge has introduced detailed cost tracking to better measure and manage all costs associated with web publishing. In fact, the Lionbridge resources have become so efficient at managing day-to-day challenges that the STO team is able to focus on more significant issues and long-term planning.

The resulting process efficiency improvements have had a significant impact on turnaround times. Working together, Microsoft and Lionbridge now consistently meet the SLA expectations of STO’s internal customers.

CASE STUDY

ABOUT LIONBRIDGELionbridge is a market leader in the globalization services industry. Through offices in 26 countries and more than 90,000 in-market experts, we help companies manage and improve their digital presence around the world with our suite of global marketing solutions.

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