how to win at linkedin. 5 secrets to increase your inmail recruiting response rate
DESCRIPTION
Linkedin is the number 1 recruiting sourcing and hiring platform in the world. For that simple fact, it's also quite crowded and there is increased competition to get the attention of the 300+ million users of LinkedIn. Learn 5 secrets to increasing your InMail response rate and success in engaging and reaching passive job seekers as well as best practices to enhanced your current social recruiting efforts.TRANSCRIPT
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GET HRCI RECERT CREDITS
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert
credits free.
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OUR PANELISTS
Jessica "Miller-Merrell"
@jmillermerrell"
Perri Blake Gorman"@bethebutterfly"
Christy Nichols"@christyntweets"
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UNDERSTANDING LINKEDIN
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LINKEDIN USERS BY COUNTRY
Source: Clickz 1/2014 http://b4j.co/global-LI-users-2014 "
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LINKEDIN SOURCING
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LINKEDIN SOURCING
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POLL QUESTION - #1
What’s your number 1 candidate source aside from LinkedIn when sourcing? !– Social Media "– Indeed "– Paid Social Sourcing (Entelo, Gild, Swoop
Talent) "– Phone Sourcing "– Other"
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LINKEDIN RECRUITING SECRETS
#1 – Get Customized !#2 - The Referral Email !#3 – The LinkedIn Twitter Punch !#4 - High Quality Less Messaging!#5 - Time Saving Templates !
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POLL QUESTION - #2
• Are you a recruiter who is an open networker on LinkedIn? !– Yes"– No "– What’s That? "
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#1 – CUSTOMIZED
• Be specific"• Be direct "• Research "• Create interest "
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#1 – CUSTOMIZED WITH RESEARCH
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#1 – CUSTOMIZED WITH RESEARCH
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#2 – THE REFERRAL EMAIL (WHAT NOT TO DO)
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#2 – THE REFERRAL EMAIL
• Focus on the subject line"• Include referral name in message"• Include your full contact information "• Consider commonalities like Groups"• A/B Testing "
"
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#2 – THE REFERRAL EMAIL
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#3 – THE LINKEDIN TWITTER PUNCH
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POLL QUESTION - #3
• What is your weekly InMail volume to candidates? !– 5 or less "– 6-20"– 21-50"– 51+"
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#4 – HIGH QUALITY, LESS MESSAGING
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#4 – HIGH QUALITY, LESS MESSAGING
• High volume is 20 custom InMails/week"• Research, research, research"• InMail sent to only those qualified "
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#5 – TIME SAVING TEMPLATES
• Save templates in draft"• Take time to customize your message"• Research best practices "
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#5 – TIME SAVING TEMPLATES
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#5 - TIME SAVING TEMPLATES
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INMAIL TIPS FROM LINKEDIN
• Best day to send an InMail – Thurs 9-10 AM "
• Avoid weekend messages on LinkedIn"• Followers of LI Page 81% more likely to
respond ""
Source: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide "
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BONUS TIP
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QUESTIONS?
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LEARN MORE ABOUT . . .
• Christy Nichols www.b4j.co/christynichols!• Perri Blake Gorman www.b4j.co/pblakegorman!• Jessica Miller-Merrell www.b4j.co/jmillermerrell!!
Resources: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide; LinkedIn Minimum User Age by Country http://b4j.co/LI-min-age; 65 Eye Catching HR & Recruiting Stats http://b4j.co/65-hr-stats-2014; "
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GET HRCI RECERT CREDITS
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert
credits free.