linkedin presentation - gmcc
DESCRIPTION
This is a PowerPoint presentation given by Loren Foxx on May 17, 2011 for the Greater Manchester Chamber of Commerce.TRANSCRIPT
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0 to 60 in... 60 minutes
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Taking the Temperature of Social Media...
Who is on:• Facebook• Twitter • LinkedIn (well, we already know)• The web?
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What do you want to learn today?
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I need 1 volunteer
Walk up here and name a big companyWalk back to your seatWalk around the room and see if anyone knows
anyone with that company.
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What is LinkedIn?
LinkedIn strengthens and extends your existing network of trusted contacts.
LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.
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What About LinkedIn?
• 100,000,000 employees on LinkedIn• 44% in United States• Biggest growth: Brazil, Mexico, India, France• 73 of the top 100 Fortune 500 companies have
posted jobs on LinkedIn• “Facebook for people with jobs”
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Getting Started on LinkedIn
• Setting Up a Profile– Name– Your Headline– Zip Code– Industry– Maiden Name
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You Complete Me
• Ensuring your profile is complete...– You have a photo– Executive Summary– Education– 3 Recent Positions– 3 Recommendations
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Photo
• Yep, you need to have a photo.– It’s got to be you– Not your dog– Not your kid– You. – And the work you, not the 5 to 9 you.
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Executive Summary
• Show some personality• Summarize your brand• Your accomplishments and goals• Write in first person if you want!• Keywords will help you get found
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Embrace Your Past
• Education– All institutions you’ve gone to, even transfers– Helps people find you– Your majors/fields of study help people find you– Groups for Institutions...
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Embrace Your Past
• Experience– Tell your story– Add as many positions as possible– It will automatically enter your company – type
slowly– Details, details, details!!!
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Recommendations?
• Wait, this isn’t high school, is it?– Solicit 3 friends– Get them to write something nice about you– You can (should) recommend them, too– More is better, too!
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Why does this matter?
• Profile Completeness – why bother?– Google #1 – search for yourself– People look at this thing– People will try to find you!– This is your online resume.
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Who’s using LinkedIn?
• Employers• Employees• Salespeople• “Average Joes”
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Employers• HR Applications– Screening (making sure someone’s online resume
matches print resume)– Job Board (hiring employees)– Finding qualified new hires in your field
• Company Pages
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Employees28% of millenials plan to seek work through
LinkedIn – 7% last year28% are using newspaper want ads – 34% last
yearSee where this is going?
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Employees• Shhhh... Looking for your next job• Meeting people• Making yourself into a “guru”• Making a complete resume• Showing your skills– Passion vs. work/career
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Salespeople• Getting “in”• Learning more about a company or prospect
to help make the sales experience “warmer”• Asking tough questions to others in field• Fortune 500 App (just launched)• Join Groups
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How to be Found• Same tricks as resume, only different• 10 “totally overused” terms– ... “extensive experience, innovative, motivated, results-
oriented, dynamic, proven track record, team player, fast-paced, problem-solver, entrepreneurial” – get lost in the chatter
• Photo in career context• Add apps (TripIt), Fortune 500, Amazon• Get active in groups
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Average Joes• Connect with old friends• LinkedIn Today – news aggregator• What matters to those in your industry– What are they sharing?– What stories matter?
• Stats• Fun stuff (LinkedIn Maps, LinkedIn Swarm)
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Ready to go?
Loren Foxx ([email protected])Twitter - @lofoxxFacebook – lofoxxLinkedIn – lofoxx
Foursquare - lofoxx