linkedin or-lockedout-1212011-presentation
DESCRIPTION
Social Media, Inbound Marketing,TRANSCRIPT
Linked In
The ART of Inbound Marketing
Effectively managing your LinkedIn profile can take just 15 Minutes a Day
Patience
&
Persistence
Linkedin InfoGraphics
http://8.mshcdn.com/wp-content/uploads/2011/03/linkedin-infographic-640.png
Who is using Linkedin
http://mashable.com/2011/03/24/linkedin-overview-infographic/
Where do you stack up
http://mashable.com/2011/07/09/linkedin-infographic/
Adding value to the platform
http://mashable.com/2011/11/10/linkedin-dashboard-for-groups/
My Linkedin Network
http://mashable.com/2011/01/24/linkedin-inmaps/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp
It’s not so much about TECHNOLOGY
Social Media (& that includes LinkedIN)
is about PEOPLE
Cave Painting
Guttenberg Press
Morse Code
The more things
change the more they stay the same!
Strategic vs. Tactical
LinkedIn Business Page
Blog
Facebook Fan Page
Tumblr
Strategy
• Definition of STRATEGY• 1• a (1) : the science and art of employing the political,
economic, psychological, and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war (2) : the science and art of military command exercised to meet the enemy in combat under advantageous conditions b : a variety of or instance of the use of strategy
• 2• a : a careful plan or method : a clever stratagem • b : the art of devising or employing plans
or stratagems toward a goal
Tactic
• Definition of TACTIC
• 1
• : a device for accomplishing an end• 2
• : a method of employing forces in combat
The Mantra
Vision
Mission
Brand
Be Remarkable!
The Power of Words
http://www.youtube.com/watch?v=Hzgzim5m7oU
What’s Paul Revere got to do with clout?
TRIBES
Ideal Prospect
Prospect Persona
Key Word Strategy
The ART of Inbound Marketing
Workbook
Refining your Talk Track
Our goal is to establish
Thought Leadership & Influence
http://klout.com/#/ArtJones
The Mantra
Getting Connected to Grow Your Network via
LinkedIn Answers
Establishing KLOUT
Ask questions and provide answers, showcasing your
expertise
Find questions related to your industry, your expertise and your
service offering
Ask questions which may lead to a connection with
someone who is an expert or a potential
buyer of service
Rank the answers, and be ready to be ranked as
well
Finding Employees, Jobs, and Offering
Services
If you are looking for employees, be
prepared to recommend the
existing employees or partners, friends, etc.
Requesting recommendations is
important as well, make sure you are very specific about the
recommendation you are asking for.
You can also create a recommendation process for your
company, not just individual profile –
However make sure you are also very
specific about recommendation you
are seeking
Join and Create Groups
Provide and solicit recommendations, look for partners and co-branding
opportunities
Optimize your profile (keywords, phrases, posts,
feeds, etc.)
Encourage your employees, partners, and
clients to promote you
Getting Connected to Grow Your Network
Search twice, connect once
Sorting the results, searching by keyword, name, company, job
title, etc.
Ability to export or save searches, depending
on the LinkedIn account level
Getting Connected to Grow Your Network
In-Mail is a powerful way to reach out to a ‘searched’ contact with a
meaningful message
Try to avoid anonymous communications – use a network of friends to connect to someone
with a referral
Plan an introduction in advance, be honest in your intent.
it’s not just ok to engage someone in a conversation, it is the reason for engaging, it’s the
way of the world.
Communication via the internet and social networks are not
different!
Getting Connected to Grow Your Network
Expand your network with your colleagues,
friends, relatives
‘Mine’ your friends’ connections and suggest a 2nd
degree connection
Ask for a referral and be prepared to send a message and to
talk about your value proposition
Don’t use canned invitations
Strive to be different, engaging, if your
offer isn’t Thoughtful, compelling or sharing something insightful
do not send it
Card Munch (phone AP)
Card Munch Offers Instant LinkedIn Connectionshttp://www.youtube.com/watch?
v=zDSC5dkx7F0&feature=related
10 cards scanned in 30 seconds?http://www.youtube.com/watch?
v=n8DkFbzcoFg&feature=related
Linkedin Outlook Toolbar
TOOL TIP: The LinkedIn Toolbar for IE & Firefox (And Other Handy LinkedIn Tools)
http://www.graymatterminute.com/2010/07/26/linkedin-toolbar-ie-firefox/
Xobni + LinkedIn + Goldmail
http://www.youtube.com/watch?v=CYwNhyvCmuo&feature=related
http://www.youtube.com/watch?v=6W_nZYsjHl8
Helpful Tips for Collecting LinkedIn Contacts
Do :
Consider the quality, not the quantity, of your LI contacts
Make it easy for people to connect with you
Accept LI connection requests from people you don’t like or respect
Be careful about conflicts of interest
Send personalized contact requests
Use the People You May Know feature
Right-click to open a new tab when extending LI connection invites
Mine the contacts lists of people you know
Use lists of other groups of people you know
Remember to invite people you are connecting with in other social media channels
Cross-market your LI presence
http://tips.slaw.ca/2011/technology/helpful-tips-for-collecting-linkedin-contacts/
http://www.americanbar.org/publications/law_practice_magazine/2011/november_december/essential_dos_and_donts_for_linkedin_users.html
When your content isn’t thoughtful, insightful or compelling, your ideal prospects attention will quickly bounce away
Effectively managing your LinkedIn profile can take just
15 Minutes a Day
Patience
&
Persistence
Art Jones
New Media Marketing Strategist
917-683-7606
[email protected]@tao-im.com
@artjones
@jesaros
The ART of Inbound Marketing