linkedin leads to revenue - the people process, content and tools you need for linkedin marketing...
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Post on 17-Aug-2015
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The People, Processes, Content & Tools You Need for LinkedIn Marketing & Social Selling Success
Leads to Revenue
Leads to Revenue
Your LinkedIn Marketing and Social Business Experts
Kristina JaramilloPartner - [email protected]://www.linkedin.com/in/kristinajaramillohttp://JointheLinkedInMarketingDiscussion.com
Bernie BorgesCEO - Find and Convert & Social Business [email protected] https://www.linkedin.com/in/bernieborges @Bernie Borges
Leads to Revenue
Siloed LinkedIn Marketing Approach.
Why We’re Here Today & Why Sales and Marketing is Unable to Generate Leads, Demand and Revenue Using LinkedIn
No Revenue Performance Management
Providing Tools Like LinkedIn Sales Navigator Without Having a Strategy
Not Communicating the Right Business Value, Story and Messaging
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
What Are Successful Sales and Marketing Teams Doing Differently on LinkedIn
Leads to Revenue
Successful Sales and Marketing Teams Are Putting Together All of the Puzzle Pieces
Leads to Revenue
The LinkedIn Sales Enablement Puzzle Pieces You Need to Put Together
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
1st Part of the Puzzle: The People
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
To Drive Demand on LinkedIn, You Need to Get Your Whole Organization Involved and Become a Social Enterprise
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
There is a costly disconnection between sales and marketing efforts on LinkedIn.
An IBM digital marketing consultant.
Leads to Revenue
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
Remember The Way Buyers Buy Has Changed! This Means Sales and Marketing Must Start Working Together Toward a Unified Goal With a Cohesive Strategy
Remember that up to 57% of the B2B buying process is completed before sales now gets involved.
Image source: http://www.marketo.com/_assets/uploads/_resampled/ResizedImage600270-new-buying-funnel.png
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
Besides having defined roles that support your LinkedIn marketing and social selling strategy, you need to find the right “selling style” balance.
Leads to Revenue
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
2nd Part of the Puzzle: The Strategy
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
Most Company’s LinkedIn Programs Are Nothing More Than a Shopping List of Tactics That Need to Be Completed
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
Proof That You Don’t Have a LinkedIn Marketing Strategy….
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
How to Start Having a Cohesive LinkedIn Strategy – Focus on the Complete Awareness to Revenue Lifecycle
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
How to Start Having a Cohesive LinkedIn Strategy –Focus on Building and Activating Communities of Interest
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
How to Start Having a Cohesive LinkedIn Strategy – Tie Your Program to Revenue Generation
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a StrategyA Strong, Cohesive LinkedIn Strategy is the Difference
Between a B2B Sales and Marketing Team That’s Driving Demand and Enjoying Consistent Sales Leads and Revenue Opportunities and One That Just Has a Presence and Lots of Connections.
Leads to Revenue
They do not have the right tools to support their efforts and provide a way for revenue performance management
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
3rd Part of the Puzzle: Getting Your Content, Messaging and Positioning Right
:: Leads to Revenue
Social Media Reach without Engagement That Leads to Revenue
Means Nothing!!!
:: Leads to Revenue
There Is No Differentiated Positioning, Story or Content
You Don’t Have Content to Support the Complete Buyer’s Journey
You’re Taking a Scattershot Approach and Just Pushing Out Content Hoping Something Will Stick
Why There is a Lack of Engagement with Your Content and Your Company on LinkedIn
You’re Not Focusing on Value-First
:: Leads to Revenue
There Is No Differentiated Positioning, Story or Content
You Don’t Have Content to Support the Complete Buyer’s Journey
You’re Taking a Scattershot Approach and Just Pushing Out Content Hoping Something Will Stick
You’re Not Focusing on Value-First
Proof That There’s a Lack of Differentiation on Business Value…
Image source: https://www.linkedin.com/pulse/state-bi-market-most-vendors-changed-positioning-only-lawson-abinanti
:: Leads to Revenue
There Is No Differentiated Positioning, Story or Content
You Don’t Have Content to Support the Complete Buyer’s Journey
You’re Taking a Scattershot Approach and Just Pushing Out Content Hoping Something Will Stick
You’re Not Focusing on Value-First
An Opportunity Most B2B Sales and Marketing Leaders Are Missing on LinkedIn: Keeping your Prospect's Attention Throughout the Buyer's Journey
Image source: https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/linkedin-social-bridge-to-the-it-committee-en-us.pdf
:: Leads to Revenue
There Is No Differentiated Positioning, Story or Content
You Don’t Have Content to Support the Complete Buyer’s Journey
You’re Not Focusing on Value-First
Case Studies on Content That’s Driving Action…
Digital Advertising Technology Firm Gains Real Interest and Engagement By Discussing Rising Trends and Changes in an Industry.
Sales Consulting Firm Gains 30+ Group Members Like the VP of Sales and Marketing at Connex International, the Sales Director at HCL Technologies and the Group VP of Business Development at Oracle in 2 Days. Plus This Content Leads to Several Sales Conversations!
Leads to Revenue
Sales and Marketing Thinks That Providing Tools Like Sales Navigator and Training is a Strategy
4th Part of the Puzzle: The Right Tools
:: Leads to Revenue
There Is No Differentiated Positioning, Story or Content
You Don’t Have Content to Support the Complete Buyer’s Journey
You’re Not Focusing on Value-First
:: Leads to Revenue
There Is No Differentiated Positioning, Story or Content
You Don’t Have Content to Support the Complete Buyer’s Journey
You’re Not Focusing on Value-First
Understand your social impact with social analytics using Hubspot:
See what content is resonatingTrack engagement and
conversions from your contentSee which groups you should be
focusing on
:: Leads to Revenue
You’re Not Focusing on Value-First
Use Docalytics to See How Prospects Are Engaging with the Content You Send Them Through 1-to-1 Messages or with the Content Your Discussions Are LinkedIn to….
:: Leads to Revenue
You’re Not Focusing on Value-First
Kapost Offers a Global Editorial Calendar, a Content Auditor That Fills the Gaps in Your Content, and Analytics Including Production Metrics, Performance Metrics, Engagement Metrics and Content Scoring.
:: Leads to Revenue
You’re Not Focusing on Value-First
EveryoneSocial’s content curation, social sharing, and analytics tools transform workforces into brand builders, thought leaders and conversation drivers.
Leads to Revenue
Your LinkedIn Marketing and Social Business Experts
Kristina JaramilloPartner - [email protected]://www.linkedin.com/in/kristinajaramillohttp://JointheLinkedInMarketingDiscussion.com
Bernie BorgesCEO - Find and Convert & Social Business [email protected] http://www.linkedin.com/in/bernieborges Twitter: @Bernie Borges