linkedin for branding and job leads
DESCRIPTION
For our webinar on Using LinkedInTRANSCRIPT
Peer Learning and Leadership Network
Using LinkedIn for Branding and Job Leads
Using LinkedIn for Branding and Job Leads
April 21, 20111 p.m.
Presenter:
Michele Martin, DiscoverAbility NJ, John J. Heldrich Center for Workforce Development Rutgers, The State University of New Jersey
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Michele Martin
Materials and an archived version of this webinar will be available at www.discoverabilitynj.org
Agenda• How employers are finding applicants• LinkedIn Basics• LinkedIn Features/Tools• Branding on LinkedIn• Networking on LinkedIn• Finding Job Leads on LinkedIn
How Employers Find Applicants
Internal candidates filled nearly 50% of all job openings in a company
Source: CareerXRoads 2010 Survey
26.7% of external new hires come from referralsOne hire for every 15 referralsNumber one source for hires
Source: CareerXRoads 2010 Survey
22.3% come from company website
Source: CareerXRoads 2010 Survey
13.2% come from job boards
CareerBuilder and Monster two top sites
• Professional social network
• Way to research businesses and individuals
• Professional “branding” opportunity
Basics
1. Sign Up for an Account
2. Create Your Profile
3. Add New Sections
4. Make Connections!
5. Meet their connections. . .
Features
Newsfeed and Updates
Company Search
Company Profiles
Company Profiles
Questions & Answers
LinkedIn Groups
Tools
LinkedIn Companion
LinkedIn TextIn
LinkedIn Signal
LinkedIn Outlook Toolbar
LinkedIn Email Signature
For Branding
Your Profile
• Complete the entire profile!• Upload a professional photo• Have a great headline• Highlight accomplishments, not
responsibilities• Set Profile to “Public”
Add Skills
Requesting a Recommendation
• Select carefully• Send personalized request• Provide some guidance on what they should
highlight for your job search• Try GIVING one first!
Recommendation Tips
• Be specific• Highlight accomplishments• Keep it short and simple• Highlight info that is NOT on the profile• Use examples, not just adjectives
Other Branding Tips
• Update status • Link to other online tools (Twitter, blog,
portfolio)• Join and participate in Groups• Answer Questions• Find and follow target companies
Networking
Make Connections!
Meet their connections. . .
“Six Degrees of Kevin Bacon”
Building Your Network• Join and participate in Groups—great way to get to
people for connections!
• Be a good “neighbor”--update your status, share articles, make referrals, give advice.
• Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.
• For 3rd level connections, join groups they belong to and interact via the group
Finding Job Leads
More Ideas
• Search for all target companies to see if you have 1st or 2nd level contacts.
• Search for people with your skills in industry you are targeting to see where they work.