linkedin leaders voice - creating reputation
TRANSCRIPT
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YOUR PERSONAL BRAND IS YOUR COMPANY’S REPUTATION
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It’s risky NOT to have a voice
The lack of presence in social media for CEOs (or anyone at a senor position) is of paramount concern for the reputation professionals at Zeno group - in the modern corporate world you can’t be invisible, your personal brand is your company’s reputation!
At Zeno we researched over 100 leading brands and have addressed this issue by looking at an integrated solution across LinkedIn and Twitter within three core pillars, we call these the three R’s.
We also found from the research that:
A) CEO’s are largely silent on social media
B) There’s a significant opportunity to amplify your brands voice through online channels and be one of the few currently finding their voice and reaching an audience
1: REACHCreate well optimised integrated LinkedIn and Twitter profiles that are designed to reach the right audiences at the right time, with targeted content.
2: RELEVANCYContent is created with your business vision in mind and the myriad audiences that you need to communicate with; strategic kinetic and relevant content that hits the target.
3: REPUTATIONIn business your personal brand is crucial to being an effective leader and keeping your stock high. Your voice has the potential to deliver a captain of industry position for you and your brand, but it needs a well thought out cadence of compelling content.
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90% of ASX 200 CEOs have no social media presence – which
impacts not only their reputation but the businesses
they represent*
* 2016 Zeno CEO survey
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What is Zeno’s LinkedIn Leaders
Voice?
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Zeno’s LinkedIn Leaders Voice is a turn-key reputation management and content
marketing product. It allows busy professionals at the C-suite level to massively accelerate their reach and relevancy through targeted content,
and importantly build their personal brand in an increasingly digitally oriented
marketplace.
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Why is it important?
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It’s no longer an option to NOT have a presence in social media if you hold a senior
position in business today.Not having a public opinion on your core
competencies is tantamount to admitting that you are not qualified to lead.
A meaningful and insightful social presence is de rigueur for any enterprise professional
today.
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How do I build my LinkedIn voice?
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Personal brand and reputation builder
The LinkedIn Leaders Voice is a strategic content marketing product and is based on the audiences you need to communicate to. We work with you to clarify your audience and then create content pillars to match.
We can deliver a monthly strategic content plan or if you have an internal communications team we offer robust content strategy and pillars for your internal team to execute.
3 x curated posts every week
1 x 1500 word article per month
1 x monthly dashboard on the program effectiveness
Also included:
• Strategic content recommendations
• Content pillars and posting schedule
• Cross posting to Twitter
• Tiered programmatic media to boost reach
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Reporting and optimisation
As part of the ongoing optimisation of your online reputation, we will deliver detailed monthly reports. These reports are used by our content specialists to refine content and target audiences more effectively.
The reports can be used to track effectiveness of your program and the content created – in addition to reporting back to the business on key metrics.
What we report on
TWITTER• Impressions (reach)
• Engagement
• Profile health
• Targeting
LINKEDIN• Reach
• Profile health
• Engagement (of articles)
• Targeting (of articles)
• Job titles
Let’s get started today!Geoffrey Emerson
Director of digital strategy and innovationM: 0411 800 300