linkedin recruiting solutions “tagline” · developing a reputation: building a strong online...
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©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
Talent Solutions
Tips for Social Selling Professionals
What is Social Selling?
Leveraging your social brand to fill
your pipeline with the right people,
insights and relationships.
Social Selling Defined:
Developing a Reputation: Building a strong online reputation that
showcases your experience and increases your credibility
Gathering Intelligence: Researching social information to prepare
for sales conversations
Building your Network: Developing relationships with people who
can share information and provide referrals
Offering Insights: Providing meaningful insights that earn
opportunities to engage with and influence contacts
What is Social Selling?
4
Where are you on the social selling spectrum?
5
• Weak Online REPUTATION
• NOT Gathering INTELLIGENCE
• Reactively Building NETWORK
• NOT Contributing INSIGHTS
• NOT Using Social Selling SOLUTIONS
“Laggards”
“Tip-Toers”
“Leaders”
Low
High
• Strong Online REPUTATION
• Gathering INTELLIGENCE
• Proactively Building NETWORK
• Contributing INSIGHTS
• Using Social Selling SOLUTIONS
4 Steps to Becoming a Social
Selling Expert
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Developing a Reputation: Building a strong online
reputation that showcases your experience and increases
your credibility
Gathering Intelligence: Researching social information
to prepare for sales conversations
Building your Network: Developing relationships with
people who can share information and provide referrals
Offering Insights: Providing meaningful insights that earn
opportunities to engage with and influence contacts
1. Build Your PROFILE
3. Gather INTELLIGENCE
2. Develop Your NETWORK
4. Contribute INSIGHTS
1. Build a Strong Professional Profile Add a photo, experience and skills that showcase the brand of YOU
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2. Proactively Develop Your Network Build trusted relationships who can support your professional objectives
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3. Gather Intelligence Be prepared for every interaction by researching contacts and companies
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4. Contribute Insights Share ideas through status updates, and participate in groups