linkedin informed events - maximize your response rate by using big data insights

MAXIMIZE YOUR INMAIL RESPONSE

RATE BY DATA (And why search equals inmails?)

Cuong Nguyen Customer Success Consultant

LinkedIn

AGENDA

Situations to send out an Inmail

The 5 Influencing factors which determine your response rate

– Brand

– Search = King and Inmail = Queen

– Do’s and Don’ts of Inmails

– Content

– Insights

LINKEDIN NETWORK

Netherlands: 5.7M MEMBERS. 74% PENETRATION RATE

Belgium: 2.4M MEMBERS. 51% PENETRATION RATE

Members Worldwide

>2 new Members Per Second

186M+ Monthly Unique Visitors

380M+

HOW DOES

YOUR IDEAL

INMAIL LOOKS

LIKE?

Members who’ve viewed your profile. “Hi xxx. I noticed you checked out my profile. Thanks! Is there anything I can help you with?” It’s simple,

yet very effective.

1

2 Members who just joined the network “Hi xxx. Welcome to LinkedIn! I see that you’re in engineering. Very cool! More than happy to reflect

your career aspirations if you’re open for it now or in the future.

3 Members in your groups “Hi follow group member. See that you have great comments on the last article. Really spot on about the

xxx topic. I’m a recruiter and always happy to help people forward in pursuing their next career step.

Find your way of thinking very interesting and would love to exchange thoughts if you’re open for it. No

pressure, just introducing myself.

SITUATIONS TO SEND OUT AN INMAIL

4 Branding “Hi xxx. Came across your profile and see that you’re interested in xxx. My company just launched it’s

new career page and more than happy to share with you. Have a look and feel free to let me know what

you think. Happy reading!

5 Business Development “Hi xxx. Came across your profile and see that you’re working for XXX. In the past I’ve been in contact

with XXX to partner on strengthen the department with the best XXX professionals. I was wondering if

you’re open to have a chat to understand more about the relationship we have with XXX.

INFLUENCING FACTORS

INMAILS

Brand Search Approach Content Data

Higher Response

Rate

5 INFLUENCING FACTORS

Experience

Summary

Name

Headline Photo

Rich Media

Customized link

+ contacts

YOUR PROFESSIONAL PROFILE

OUTLETS

SEARCH

©2013 LinkedIn Corporation.

All Rights Reserved.

14

Hard Skills Job Title Synonyms

HOW MUCH

SEARCHES DO YOU

CREATE FOR 1

REQUISITION?

Java Engineer

17 ©2013 LinkedIn Corporation. All Rights Reserved.

(hr OR personel OR personnel OR personeel OR hrpm OR hcm OR hrms OR cipd OR hrcm OR shrm OR human OR talent OR hrm OR

hrbp OR “employee relations” OR “hr business partner” OR hrbp OR “human resources business partner” OR “hr generalist” OR “hr

Manager” OR “hr consultant” OR “hr advisor” OR “hr manager” OR “head of hr” OR hoofd OR “human resources manager” OR

“human resources” OR “hr business partner” OR “hr consultant” OR “human resource manager”) AND (partner OR associate OR

Principal OR director OR consultant OR “managing director” OR channel OR manager) AND ("employee relations" OR "labor

relations" OR ER OR “HR” OR "human resources" OR "human resource" OR "industrial relations") AND (regulations OR regulatory

OR compliance OR policy OR regulation) AND (compliance OR regulatory OR regulations OR risk OR equality OR “personnel audit“

OR "compliance manager" OR "compliant" OR "audit" OR "validation“ OR vertrouwenspersoon OR trustperson OR “trust person”)

(channel OR sales OR customer OR partner) AND (marketeer OR marketing OR marketer) AND ("sales and marketing manager“

OR "sales manager") AND ("marketing communications" OR marketing) AND (campaigns OR campaign OR marketing) AND

(promotion OR marketing) AND (events OR event OR trade show) AND ("product manager" OR "product marketing" OR "product

management" OR "product marketing manager" OR "project manager" OR "marketing manager" OR "account manager" OR

sales OR "product mgr" OR marketing OR "product developer" OR "product owner" OR "business development" OR director OR

“brand manager") AND ("channel marketing" OR marketing OR "product lifecycle management" OR plm OR pr OR "public

relations" OR communications OR marketing OR media OR advertising OR “product launch” OR assortment OR “product

selection” OR “shelf space” OR “premium”)

(logistics OR distribution OR operations OR manufacturing OR supply chain OR warehouse OR supply OR warehousing OR

logistical OR freight OR shipping OR planning OR procurement OR transport OR retail OR logistic OR export OR import OR

transportation OR logistiek OR 3PL OR 4PL OR “third party logistics provider” OR “third party logistic” OR “3rd party logistic”

OR “third party logistics” OR “3 party logistics”) AND (manager OR boss OR “business partner” OR chargehand OR directeur OR

Head OR leader OR lead OR leadership OR leidinggevende OR mgr OR mngr OR manger OR management OR manages OR mgmt

OR managed OR managing OR manage OR managr OR mnger OR mng OR managers OR mangr OR managerial OR owner OR

responsable OR responsible OR principle OR principal OR supervisor OR superintendent OR teamlead OR teamleader OR

teamleider OR “team leider”) AND (“supply chain management” OR supply chain OR scm) AND (inventory OR warehousing OR

distribution OR planning OR warehouse OR procurement OR purchasing OR “supply chain” OR buyer OR buying OR category OR

categories OR procuring OR supplier OR acquisition OR facilities) AND (“change management” OR “business analyst” OR design

OR “change manager” OR change OR “project manager” OR “project management” OR transformation OR workflow OR “work

flow”) AND (english OR englisch OR engels)

*Belgium – 11/9/2015

Engneer 12

Engenier 39

Engineeer 65

Enginer 101

Engeneer 974

----------------------------------

1191

ENGINEER

MARKETING Marketng 9

Marketin 32

Markting 136

Maketing 173

----------------------------------

350

EVERYTHING “WORKS”

REFINEMENT FILTERS

Most Utilized Most Under Utilized

Java Engineer

Narrow

Hard skills

Standard

Hard skills + soft skills

Broad

Maximum inclusion

Joined

1 day filter

Followers

Followers filter

Implicit search

Groups

Skeleton

Only job title search

HOW MANY

SEARCHES DO YOU

CREATE?

20

Java Engineer

Save

Search

Search

Alert

APPROACH

59% Challenging work

49% Culture which fits my

personality

51% Excellent

compensation and benefits

WHAT INTERESTS PASSIVE TALENT IN

BELGIUM?

44% Good work / life

balance

42% Good relationship

with colleages

*Belgium March 2015, n=3000

CONTENT

Situation:

1. Unknown if the candidate is passive or active

2. Unknown if the candidate is interested in this type/level job

3. Unknown if the candidate is well connected with recruiters

Goal:

1. Start a relationship

2. Trigger interest candidate

3. Candidate’s response

4. Recruiter-of-choice

CONNECTING ETTIQUETTES

Use commonalities

Choose/Save template

Subject

SAVE YOUR INMAIL TEMPLATE

The keepers

1. (Shared connection) suggested that I reach out to you…

You’re not a stranger, but a friend of a friend.

2. Hello from a fellow avid Scuba diver

Tap into a passion that person has and show you’ve actually done some research about them.

3. We overlapped at Rutgers for two years, but….

Leverage any sort of shared experience you have with the candidate brings you a bit closer to the candidate and shows you’ve

actually done some research about them.

.

4. Cuong, do you wish you could come back to Cisco?

Obviously, this one only works if you are targeting someone who left your company. (“boomerang” employees”)

The sleepers

1. You are probably happy at XYZ, but…

Used a thousand times before, and isn’t going to cause anybody to stop and read it.

2. New product marketing manager role

Really?

3. Looking for a dynamic Director of Marketing with a broad marketing background for a great company!

Generic

4. Career Opportunity with XYZ Co.

Zzzzzzz……

The bleepers

1. Did you get my earlier message?

Yes, and I didn’t respond that time either. (Take a hint!)

2. I couldn’t reach you via phone so hoping that you check you InMails

Getting “stalker-ish”

3. My client is interested in filling a marketing leader role immediately

Sounds like your client has some major issues. Good thing I don’t work for him. (Don’t make your problem, mine)

4. Nice LinkedIn Profile. How are you?

Please keep this professional network, professional

-

INSIGHTS

WHAT DOES BIG DATA SHOW? – FINANCE, Belgium

1

Sent inmails

per batch

+33%

Higher acceptance

rate than average

0-6 M

2-5 Y

Years in current company

1 – 2

words

Subject &

Message length

Mon -

Wed

Influence your hires

By sending inmails on..

6AM

9 AM-

11AM

.. And send inmails between:

<99

words

Subject Message

7-8PM

+20%

+2%

WHAT DOES BIG DATA SHOW? – IT/Technology,

Belgium

1

Sent inmails

per batch

+32%

Higher acceptance

Rate than average

1 – 2

words

Subject &

Message length

Mon -

Wed



7AM

8AM


1-99

words

Subject Message

8PM

11PM

12PM

0-6 M

6M-2 Y


+17%

+11%

WHAT DOES BIG DATA SHOW? – Marketing, Belgium

1

Sent inmails

per batch

+28%

Higher acceptance

Rate than average

1 – 2

words

Subject &

Message length

Mon -

Wed



9AM

12PM


1-99

words

Subject Message

9PM

-

10PM

6M-2 Y

2-5Y


+10%

+7%

WHAT DOES BIG DATA SHOW? – Sales, Belgium

1

Sent inmails

per batch

+25-30%

Higher acceptance

Rate than average

3 – 10

words

Subject &

Message length

Sat -

Sun



9PM

-

10PM


1-99

words

Subject Message

0-6M

6M-2Y


+17%

+2%

WHAT DOES BIG DATA SHOW? – Software

Engineering, Belgium

1

Sent inmails

per batch

29%

Higher acceptance

Rate than average

1 – 2

words

Subject &

Message length

Sat -

Sun



10PM

–

2AM


1-99

words

Subject Message

0-6M

6M-2Y


+26%

+2%

WHAT DOES BIG DATA SHOW? – Traditional

Engineering, Belgium

1

Sent inmails

per batch

29%

Higher acceptance

Rate than average

1 – 2

words

Subject &

Message length

Thu - Fri



9AM

6PM

8PM


1-99

words

Subject Message

0-6M

6M-2Y


+21%

+7%

WHAT DOES BIG DATA SHOW? – HR, Belgium

1

Sent inmails

per batch

27%

Higher acceptance

Rate than average

1 – 2

3 - 10

words

Subject &

Message length

Mon -

Wed



9AM -

16PM


1-99

words

Subject Message

0-6M

6M-2Y


+16%

+6%

linkedin informed events - maximize your response rate by using big data insights

Recruiting & HR