dpi 2015 - maximize your linkedin potential - forward progress - dean delisle –social jack
TRANSCRIPT
Maximizing Your LinkedIn Potential1/15/2014
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Dean DeLisleFounder and CEOForward Progress and Social Jack™
- Founder and CEO of Forward Progress, Inc. + Social Jack™ - Train and Coach over 2,000 people per month- Trained and Coached over 85,000 in Social Network Skills- Over 30 years in Business Coaching, Consulting and TrainingCall Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling- Over Two Billion Dollars Sales, over 100 Million Leads- Helped Thousands of People using Internet Based Lead GenerationTechnology, Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Retail, Banking, Educational and Channel Sales…..
YOUR EXPERT INSTRUCTOR
LEARNING OBJECTIVES
1. Optimize your profile
2. Attract the right connections
3. Increase targeted referrals
4. Set more appointments
3
By the end of this workshop you’ll be able to:
DIGITAL PROFESSIONAL
INSTITUTE
©2015 Forward Progress
Relationship Marketing
Why does it often not work for organizations?
MINDSET!
DIGITAL PROFESSIONAL INSTITUTE
©2015 Forward Progress
• Assignment Tracker
• Keyword Planner
ACTIVITIES2 Worksheets
5DIGITAL PROFESSIONAL INSTITUTE
Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Bring it Back
Maximizing YourLinkedIn Potential
DIGITALPROFESSIONA
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Social NetworksWhere Do You Stand Now?
YOU
ARE
HERE
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Social Network Efforts
Why do they often
not work for organizations?
MINDSET!
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
The Popularity of Social Networks
• Cause
• Fear of Missing Out (FoMo)
• Need Connection
• Effect
• Facebook: Over $1.2B
• LinkedIn: Over 350M Members
• Twitter: Over 645M Active Users
• Google+: Over 300M Active Users
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Your Main Goal
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
What Is Your Destination?
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Your Social Network C.E.O.
• Connections
• Engagement
• Outcome
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
ConnectionsConnection• Emails/Contacts
• New Connections
• New Followers
• New Likes
• New Subscribers
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Engagement
Engagement• Likes
• Comments
• Shares
• Direct Messages
• Try using SproutSocial or Hootsuite to measure
• www.sproutsocial.com
• www.hootsuite.com
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
OutcomeOutcome• Emails/Contacts
• New Connections
• New Followers
• New Likes
• New Subscribers
• New Orders
• New Sales
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Network ScienceNode: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Your Ideal Network – Best Relationships
List Top 5 People
List Top 10 People
List Top 25 People
1. What % of your business Volume do you get from the Top 5?
2. What % of your business volume do you get from the Next Level?
3. What % of your business volume do you get from the Outer Layer?
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Network Hubs
Hub: Large Cluster
Or group of cluster
of network connections.
You
Conferences
Colleagues
Charities
Clients
Partners
Associations
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Social Networks We Already Know
• Ourselves
• Our Business
• Digital Professional Institute
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• LinkedIn Groups
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
How Many Contacts Do You Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
The LinkedIn Network
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
2014 LinkedIn Stats - Growing• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1
Maximizing YourLinkedIn Potential
DIGITAL PROFESSIONAL INSTITUTE
Your Professional Keywords• What are you an expert in?• How would your ideal prospect find you?• What would they “yell” or “Google” to find you? What makes you different?• What is your skill set?
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
What are Your Keywords?
• What is your industry?
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Your Professional Profile
• Complete Profile
• Be Clear• What will you for others?
• Why & How?
• What do you want/need?
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Express Yourself
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Share Your Work
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Share Your Projects
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Share Your Published Work
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Share Skills
and
Manage
Endorsements
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Adding ConnectionsStart the Conversation
• Are you on LinkedIn?
• Is it ok if we connect?
• Get social!
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Remember
1. Be personal
2. Reference meeting
3. Include personal info
4. Set appointment
5. Add phone number
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Your Posting = Conversation• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Value Based Posting (Conversation)
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Value Based Posting
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Homepage Interaction
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Engage with Connections’ Activity
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Search and Message
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Search and Message
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Set the Hook
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Group Networking
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
Questions?
Maximizing YourLinkedIn Potential
DIGITAL PROFESSIONAL INSTITUTE
Assignment
• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social
• Have Meaningful Conversation
• Provide Value
• Be Present!
Maximizing YourLinkedIn Potential
©2015 Forward ProgressDIGITAL PROFESSIONAL INSTITUTE
©2015 Forward Progress
Connect WITH us!
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
TWITTER: Twitter.com/SocialJack
FACEBOOK: Facebook.com/SocialJack
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
Contact Us
www.ForwardProgress.net
www.SocialJack.com
Maximizing YourLinkedIn Potential
DIGITAL PROFESSIONAL INSTITUTE
THANK YOU