linkedin for student associates

Kelsey Swanson

– Credibility– Thought Leadership– Professional Connections

2 | © 2016 LORD Corporation

Why Should You Use LinkedIn?

Review your profile and ask yourself:

– When was the last time I updated this?– Is this information still relevant?– Do I come across as a professional using LinkedIn to

create business/career opportunities?– Do I have typos or errors that could make me seem less

credible? – Do I have business-appropriate content?


Positioning Your Profile

• Aim to get your profile to All-Star status• All-Star status increases your ability to be found in search • What you need to obtain All-Star status:

– Photo– Headline– Industry & Location– Profile Summary– Experience (min. of 3 jobs)– Education– 5+ Skills– 50+ Connections


Profile Basics

Highest Possible Status

• Preferably include a clear, well-lit headshot• More than half of the photo showing your face• Crop to shoulders • Non-descript background• No selfies please


Profile Photo Best Practices

• Essential keywords about what you do• Maximum of 120 characters• Your company name, or:

– As a student, use headline as a mission statement• Chemical Engineering Intern Seeking Full-Time Position as Entry-Level Commercialized

Product Engineer (specific job title)• Marketing Intern Seeking Advertising Agency Experience (specific environment)


Profile Headline

• Located under the profile headline• Ask yourself:

– Is my location current?– Did my zip/postal code change?– Which industry do I choose?

• Do I choose my industry or my job function?Answer: Choose your job function

– Set your location to the zip/postal code of your place of employment


Industry and Location

• It’s what most people read –make it interesting!

• Maximum of 2,000 characters • Write about what you do and what

your company does, about 50/50• Write your summary in the first person• Include a way for employers/clients to

reach you (email & phone)


Profile Summary

• List your current job• Ensure company listing is correct so you connect

directly with LORD• Demonstrate your expertise• Use the narrative underneath each role to elaborate on

your position


Experience

• Include any education or certifications

• You will automatically be added to your university’s alumni page


Education

• Five different skills needed to achieve All-Star status

• Maximum of 50 skills on your profile• Connections can suggest new skills


Skills

• Connect with your colleagues, industry connections and follow key companies/organizations

• Don’t connect with just anyone that asks to connect with you

• If you are going to message someone, make it personal

• Share posts and write your own posts – Industry news and relevant articles– Engage with your connections’ posts

• Join Groups and Conversations– Explore groups within your target industry to

determine what their key needs/pain points are


Connections

• Recommendations Ask and Provide

• Who’s Viewed Your Profile

• You must have 50 or more connections to reach All-Star status

• Adding a background image to your profile adds interest

• Customize your LinkedIn URL

• Add a professional gallery of your work examples

• Premium Accounts


Miscellaneous

You have achieved All-Star status You have optimized your profile with keywords You have included multimedia to enhance your profile You have connected your profile to employer and school You have requested recommendations


LinkedIn Profile Checklist


Thank you! Any questions?https://www.linkedin.com/in/kelseyswanson

https://www.linkedin.com/in/kelseyswanson

https://www.linkedin.com/in/kelseyswanson

linkedin for student associates

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