This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euModule 10 – LinkedIn

LinkedIn for SMEs

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http:\\www.learning2gether.eu

Social Media Classification/FunctionalityConnect, exchange

and communicate

Publication

Collaboration

Reflection

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http:\\www.learning2gether.euLinkedIn

• World‘s largest business network • Possibility to set up a company page with

status updates-> 3 million company pages

• Join thematic groups to contribute to the discussions to outline your company’s expertise in that specific field

• http://linkedin.com

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LinkedIn – How to communicate attractively • Post content relevant to your followers• Listen to your audience, read comments• Add an image to welcome visitors and

showcase your brand• List your company’s Products & Services to tell

your target audience what you have to offer

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euLinkedIn - Company Page• Create your own company page to better reach your

customers• Post content relevant for your audience, helping them to

solve problems• Publish content to position yourself as an expert in your field• Engage with your audience, ask questions, reply to their

comments• Further instructions on how to build a company page can be

found here: http://business.linkedin.com/marketing-solutions/company-pages/get-started.html#Create

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http:\\www.learning2gether.eu

LinkedIn Small Business Resource Centre• Ideal for LinkedIn newcomers from the small

businesses: http://smallbusiness.linkedin.com/ • It provides a crash course for newcomers:-> Advice on how to manage your company page-> Advice on how to market your business on LinkedIn-> Advice on how to hire new staff

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euBest Practice on LinkedIn

1. Overdrive Interactivehttp://www.linkedin.com/company/42954?trk=tyah An example of a company using company status updates well, sharing helpful content from themselves as well as others to ensure they keep their LinkedIn company page regularly updated with content for their followers.

2. PR 20/20http://www.linkedin.com/company/pr-20-20 PR 20/20’s Company Page is a great example of one that is effectively making use of company status updates, regularly sharing blog posts and reports they've created as well as third-party coverage of their brand. This drives traffic from LinkedIn back to PR 20/20's website and positions them as a thought leader within the LinkedIn community.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Further Reading and Listening

Reading:http://www.socialmediaexaminer.com/make-linkedin-company-page-useful/#more-56189 http://www.ducttapemarketing.com/blog/2009/07/29/5-tips-for-getting-more-from

-linkedin/ http://business.linkedin.com/marketing-solutions/company-pages/get-started.html#Create

Listening:http://www.youtube.com/watch?v=wwOHjPUhkfc