ict for smes
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Slides from one day course on ICT for SMEs at Warwick Business School 9th November 2010TRANSCRIPT
ICT for SMEsWarwick Business School
9th November 2010
© 2010 C WOODHOUSE LTD 1
IT for Small Businesses
Chris Woodhouse
Warwick Business School
9th November 2010
ICT for SMEs 1© 2010 C WOODHOUSE LTD Warwick Business School
Agenda
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Housekeeping
Introductions
Requirements vs Design
Setting the context
Where might IT help my business?
What can IT do for me?
Requirements revisited
What else should I know about
Where next?
Wrap up
ICT for SMEsWarwick Business School
9th November 2010
© 2010 C WOODHOUSE LTD 2
Health Warning!
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No recommendations
Introductions
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About you
About your business idea...
Objectives for the day
Have you got any IT yet?
Have you got a website?
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Requirements
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Requirements
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"Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider.
"Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?""That depends a good deal on where you want to get to," said the Cat."I don't much care where——" said Alice.
"Then it doesn't matter which way you go," said the Cat."—— so long as I get somewhere," Alice added as an explanation."Oh, you're sure to do that," said the Cat, "if you only walk long enough.‖
Alice's Adventures in Wonderland, by Lewis Carroll
ICT for SMEsWarwick Business School
9th November 2010
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Setting the Context
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What sort of business?
How many?
• Staff
• Customers
• Suppliers
• Partners
How is the business changing / will it change?
What IT is already in use?
How quickly to take on or expand IT?
Where might IT help my business?
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Reaching customers
Managing suppliers
Communication
Dealing with officialdom
Managing products, stock, ideas, publications
Front office and back office
Managing, developing and supporting staff and volunteers
Managing services
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What can IT do for me?
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Administration
Dealing with officialdom
Communication
Managing customers and prospects
Advertising and marketing
Managing stock
Staff development
Industry specific systems
Websites, the Internet and Web 2.0
What can IT do for me?
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Letters
Reports
Plans
Budgeting
Accounts
Collaboration
Productivity suites
• MS Office
• Adobe
• Open Office
• Apple iWork
• Google Docs
Sage
MS Accouning Express/Pro
Huddle (Web 2.0)
The ―Cloud‖
Administration
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What can IT do for me?
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Keep records
Make statutory returns
• PAYE
• VAT
• Companies House
Dealing with officialdom
Websites
Installed software
What can IT do for me?
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•Webmail vs Client
•Individual or Mail server
Phone
•VOIP – Voice Over Internet Protocol
•Skype
Mobile
•Integration with other messaging
Instant messaging
•Windows Live Messenger
•Google Talk
Online meetings
•WenEx; GoTo Meeting; TokBox...
Document sharing
•Google; SlideShare; Huddle...
Communication
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What can IT do for me?Managing customers and prospects
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Customer Relationship Management (CRM)
• Sage ACT
• MS Outlook Business Contact Manager
• Campaigns
• Categories
• Contact history
What can IT do for me?
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Customer Relationship Management (CRM)
Free/opensource
http://www.junauza.com/2010/06/open-source-crm-software.html
Sage ACT
Outlook with Business Contact Manager
salesforce.com
Campaigns
Categories
Contact history
Commercial products
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What can IT do for me?Advertising and marketing
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Internet and email
Website
Web 2.0
• Facebook; Twitter
Email campaigns
Brochures
Flyers
Business cards
Free/cheap
• Vistaprint; Good Print
Consistent messages
What can IT do for me?
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Managing stock
―Inventory‖
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What can IT do for me?Staff development
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Managing, supporting and developing
Computer Based Training
Staff records
Appraisals
Payroll
What can IT do for me?Industry specific systems
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CAD/CAM
Point of Sale (POS)
Inventory management
ERP
...
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What can IT do for me?
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Websites, the Internet and Web 2.0 (1)
History
• Internet
• www
• Hyperlinks
Types of websites
• Information
• Brochure
• ecommerce
Your website vsthose you see
What do you want from your website?
• Requirements before design – AGAIN
Trading
• eBay
• Amazon
• www.yourdomain.com
What can IT do for me?
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―F‖ shape of reading a webpage
Tracking activity
Search Engine Optimisation (SEO)
What is Web 2.0
• Interactive sites and collaboration
Websites, the Internet and Web 2.0 (2)
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The ―F‖ Shape
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“About us” product page Search Engine results
Tracking and Optimisation
• http://www.google.com/intl/en_uk/analytics/tour.html
• SEO
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Web 2.0
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...
What else should I know about?
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Build vs Buy
Budgeting
Choosing equipment, software and services
Going online
Updating and refreshing technology
Support
Keeping websites fresh
Employees’ use of IT
Security and safety
Legal obligations
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What else should I know about?
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Build vs Buy
Your time
Support
Pareto
What else should I know about?
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Budgeting
Must haves
(Scope) Creep
Benefits Review
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What else should I know about?
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Choosing equipment, software and services
Laptop vs desktop vsserver
―Platform‖ (Windows, MAC, Linux) Printing Mobility 3G / MiFi
Productivity gadgets Freeware vsshareware vs―commercial‖
Networking Security Support
Ecofont http://www.ecofont.eu/ecofont_en.html
What else should I know about?
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Going online
• Bandwidth
• Storage
• Upload/download limits
• Included in ISP offer?
• Webmail?
• Email marketing support
• Support
• Growth
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What else should I know about?
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Updating and refreshing technology
What else should I know about?
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Support
Self service
•Knowledge/confidence
•Security discipline
Retailer
•Insurance
•Remote service
Managed service
•£25-£95/user/month
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What else should I know about?
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Keeping websites fresh
• Newsletter
• Manage subscriptions
• Blog
• Competitions
• This year’s charity
• Home page
• F shape
What else should I know about?
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Safe operation of computer equipment
• HSE guide
• Contribution to spectacles
Liability
• Acceptable use policy
Consumerisation?
Employees’ use of IT
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What else should I know about?
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Security and safety
Access Data Protection
Disposal
Loss Backup and recovery
What else should I know about?
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Legal issues
• E-commerce and e-marketing
• Protecting Intellectual Property
• Acceptable use policies
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Where next?
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Courses:
SEO; marketing
Networking groups
Trade organisations
Quangos