linkedin course: everything you need to know about linkedin
DESCRIPTION
This LinkedIn course is designed for anybody that wants to learn how to use LinkedIn to grow their Business and build their online identities. *What is Linkedin? * How to make a Great profile in Linkedin? * How to rank yourself #1 in Linkedin in your field. * Best practice for Linkedin * What you need to know about Linkedin Groups * What you need to know about Linkedin Jobs * How to communicate effectively on Linkedin * How to be effective in Linkedin * Set your Privacy Setting in Linkedin * common Mistakes in LinkedinTRANSCRIPT
LinkedIn Course
@KareemSamara
Build your Professional Identity
Business Oriented Social Networking Site.
The Biggest In The World.
Search & Connect.
NOT Job Search Site, BUT Often Used That Way.
What is Linkedin?
Understand it
Why Linkedin?
Brand & Position Yourself.
Discover new business and professional opportunities.
Largest business & professional Social Network.
+200 Million Members.
2 new member every second .
11th Most Traffic Website.
Global Network, with local reach.
Communicate with decision makers & Influential people.
Stay in touch VS Make useful contact.
Be entertained VS Keep up to date for your career.
Kill time VS Search for opportunities.
Share content VS Maintain professional identity.
Personal Professional
Spent Time Invest Time
VS
Before implementation
Goal
What is your primary GOAL on LinkedIn ?
• Attract Business clients.
• Hire people.
• Get better job.
• Stay connected & Communicate with them.
• Expand your network.
• Classmates, Alumni & Colleagues.
• To introduce you to your prospect person.
• Customer: to generate leads and drive sales.
• Influencers: to build a reputation with them.
Who do you want to connect with? & Why?
Finding your career passion
Profile
• Your profile is the hub of all your activities.
So:
- It Must be Completed.
- It should build: 1. credibility. 2. trust.
• It’s essential for LinkedIn search.
• Good for your presence on the search engine.
Why you need a great profile?
Optimizing your Profile
Profile
view
Search
view
Groups
view
The First Impression
How to build your identity on Linkedin?
Professional Photo.
How can you help them “Title”.
Keywords “Current & Past job”.
Establish credibility “Education+ Experience”.
Build trust “Connection”.
Recommendations & Endorsement.
Customize URL.
Tell your story in 60 second. “or less”
• What do you do?
• What problem do you solve?
• How are you different?
• Why should I care?
• What do you want me to do next- call to action?
Ex.: Profile
Fill Experience, Education & Activities Sections “with details”.
Designs! Videos!
Pics! Docs & Slides! Sound!
Enhance your profile
Two most popular activities on linkedin are:
1. Search. 2. Profile view.
4.2 billion Professionally-oriented searched in 2011.
5.7 billion Professionally-oriented searched in 2012.
How to appear on those searches?
Keywords
Why Keyword is important?
What keywords do you want to rank for?.....
Brainstorm.
Ask your co-workers.
Ask your customer.
Ask your competitor.
Ask linkedin.
STOP.. Don’t stuff your profile with keywords
Network
How Linkedin Works?
Your Friends’ Friends
Your Friends
Your Friends’ Friends’ Friends
Importance of Networking
How to grow your network on Linkedin?
You contact “Add” them.
They contact you:
Your “off LinkedIn” activities.
They found you via search.
They see your activity on groups.
Recommendation from LinkedIn member (Connections).
You contact “Add” them.
Alumni & Classmate. (Live – Work – Do)!
Colleagues.
People You May Know.
Your Connections’ Network.
Advanced Search.
Who’s Looking at You.
Join Groups.
Groups
How to categorize your 50 Group?
Job – Industry – Customer
How to choose the best 50 Group?
Number of Member
Demographic
Group activities
Communication
Message
Share updates
Like & Comment
Other Channels
Jobs
How to search for a Job?
Keyword & Title
Company
Country
Student Jobs
Saved & Alert Search
Stream
Listen to Your Network - Your Stream
Updates you see on your home page.
Hidden Activities
The frequency of the email.
Add Value to your Network
Share relevant content:
News, Articles, Videos. (about your industry!)
LinkedIn Today.
Tips, how to.
Questions.
Events.
Jobs.
Privacy
Profile settings:
Your activity Broadcast.
Your feeds.
Viewed your profile.
See your connection.
Top Tips
Make time.
Get noticed.
Reach out.
Spread the word.
Get into groups.
Follow companies.
Persist (without pestering).
Common Mistakes
You have an incomplete profile.
You're not building out your connections!
You don't belong to the right groups!
You always ask for favors.
You used to send mass emails.
You only use it if you need a job!!!!!!
One More Thing
Its not about what you know, Its about who you know
KareemSamara.com/Feedback
Questions
