Quick Facts

• LinkedIn is the number one business to business site (And is 277% more effective for lead generation than Facebook or Twitter)

• More than 80% of LinkedIn members are the decision makers in an area of business in their organization

• Average LinkedIn user has a household income of 80-90k• There are an an average of 172,800 new members per day (2

per second)• Over 25 million LinkedIn profiles are viewed every day• 45% of visitors from LinkedIn will likely be new to your

organization. That’s a lot of prospective clients, customers, and supporters. These leads are highly motivated.

LinkedIn Company page• Write Company Overview that give why you are here and also should be Search-

Friendly

LinkedIn Company page• Use The Cover Image To Stand Out

• Spotlight Different Business Areas With Showcase Page

LinkedIn ProfileCover Image:• Don't just upload an image you like — make sure that image communicates something

about you and your business to prospects, and add text to help contextualize the image, or at least add additional information

• Use a Current, Professional Profile Image• Your Name, and What Do You Do. Use keywords from your industry.

• Offer Complete Contact Information

• Grab a Custom URL

LinkedIn Profile

• Tell your story through your Summary : LinkedIn Summary should be written in 1st person. Include keywords

• Expand upon your current & past experience. Add rich media.

LinkedIn Profile

• Review Skills & Endorsements

• Join Groups

• Get “Social Proof” via LinkedIn Recommendations. Testimonials from happy clients. From past employers

LinkedIn Profile

• Volunteering can be just as important as work experience

• Add Education , Interests and advices to contact

LinkedIn Profile

LinkedIn Lead Generation• First, introduce yourself.• Second, tell them why you want to connect

Personal Connection“Hi Name! I noticed on your profile that you studied at XXX University! I also studied in XXX around the same time, so it would be great to connect!”

You Are Both Members of The Same GroupHi NAME,

My name is XXX Since we are both members of GROUP NAME, I thought it would be great to connect here on LinkedIn. As a VOCATION, I always love to meet people in the same industry that are of like mind.

You Share Mutual ConnectionsHi NAME,I noticed we’re both connected to (name mutual connection) and actively involved in the XXX business community. You’re doing some great work at BUSINESS NAME and I thought it would be great to connect here on LinkedIn.

Send a “Welcome” Message To New ConnectionsHi NAME,Thank you for connecting with me here on LinkedIn. As a VOCATION, I’m always pleased to see others doing good work in the INDUSTRYNAME industry. Are there any particular types of people that you’re looking to network with on LinkedIn (or outside)? I would be happy to look at my network to see if there is anyone I can connect you with. 

Follow Up After One WeekHi NAME,

Hope that all is well with you. I know you’re very involved in the beauty industry with your work at COMPANY NAME so this news flash may be of interest to you as it again highlights the growing concern of toxic chemicals in consumer products and shows the concrete measures being taken to address this abroad.

The EU has always been stricter when it comes to toxic chemicals in skin care products, recently banning a chemical linked to eczema.Here’s a link to the article I think you’ll find interesting:INSERT LINK HEREAs an experienced professional in the industry, I’d love to hear your thoughts on it.

LinkedIn Lead Generation

Follow Up One to Two Weeks Later

SUBJECT LINE: Following up

Hi NAME,

I know that you’re actively involved in the INDUSTRY NAME and I wanted to chat with you for a few minutes on how the largest companies in the US are now taking concrete steps to address this problem of PAIN POINT.Would you be available for a quick phone call next week to discuss how this could benefit COMPANY NAME?Let me know a day and a time that will work for you and we can jump on a quick call. I look forward to hearing back from you.YOUR NAME

LinkedIn Lead Generation

If everything fails there is a plan BSend a message via LinkedIn Groups. Here’s how:Step #1: Visit the profile page of your “dream” connection. (You may have to use the search function to find them first)Step #2: Scroll down their profile to see which LinkedIn Groups they have joined.Step #3: Join one of the groups, or click on a Group you both shareStep #4: In the top navigation bar of the Groups, click on “Members”

Step #5: Beneath the Group Member’s profile, click on “Send message”

LinkedIn Lead Generation

LinkedIn Groups• Start with your Product or Service in Mind• Determine the Most Likely Buyer• Never Mention the Product• Create a Closed Group• Manage it like a Community• Build it like a 3-Layer Cake• Know What Content to Share• Practice Both Inbound and Outbound Lead

Generation

Connect with me

• Email : himanshu.agarwal172@gmail.com• Phone : 9574078310• Twitter : @ahimansh• LinkedIn : 139633172, Meddle or Dsquare

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