API Possibilities

LinkedIn APIs … why use them?

2

LinkedIn Data

Profile

Newsfeed

Company

Groups

Mobile Sites & Apps

Desktop Sites & Apps

More info at developer.linkedin.com

APIs

LinkedIn data … what’s available?

3

People &

Connections

Newsfeed

Company

Groups

• Name

• Job Title

• Company

• Industry

• Location

• Experience

• Education

• Groups Joined

• Company

Name

• Company Size

• Industry

• Products &

Services

• Followers

• Company

Updates

• Status Updates

• Authors

• Likes

• Shares

• Follows

• Comments

• Group Name

• Discussions

• Authors

• Likes

• Shares

• Follows

• Comments

Complete list at

developer.linkedin.com/doc

uments/profile-fields Complete list at

developer.linkedin.com/documen

ts/company-lookup-api-and-fields

Complete list at

developer.linkedin.com/doc

uments/groups-fields

Complete list at

developer.linkedin.com/documents/g

et-network-updates-and-statistics-api

3 Best Practices …

4

5

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend Time

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest Time

Professional Networks

Career info

Updates on brands

Current affairs

1

2

3

Cater to aspirational mindset …

Make it relevant and social …

6

Site or App

Personalise

for

relevance

Amplify via

sharing

LinkedIn.com

Combine data to add value …

7

LinkedIn data

Hilton DoubleTree data

Google Maps data

Things You Can Do …

8

Many possibilities …

• Basic Plugins • Full-fledged APIs

− Suggest Advisors

− Enhance Events

− Run Contests

− Create Content Hubs

− Facilitate Networking

− Suggest Products

− And more …

9

Complete plugin list at http://developer.linkedin.com/plugins

Suggest Advisors …

10

Objective Tap LinkedIn connections to

make advisor referrals

Find an Advisor www.ameripriseadvisors.com

Solution Enable prospective clients to

tap their LinkedIn network to

find an Ameriprise advisor

US

User journey …

12

Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with clear

benefit and Sign In button Allow brand to access

LinkedIn profile info

Connection request or

message to advisor

List of advisors connected

to someone you know

View advisor profile. Connect or

communicate with advisor.

3

5

4 6

2

Enhance Events …

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Objectives Help attendees to better

engage with an event before, during, and after. Generate

leads

Dell Innovation Live Event www.dellinnovation.com

Solution Attract the right attendees

with relevant content. Make

registration easy. Enable

connection & communication

with other attendees.

FR

Attendee journey …

15

Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with event info, Sign

In button, attendee list opt-in Allow brand to access

LinkedIn profile info

Registration form pre-

populated with LinkedIn info

Share event, invite connections,

comment during event

3 2

5

4 6

Newsfeed update to 1st

connections (with link to site)

Run Contests …

16

Objectives Promote the Note II in an

engaging way to professionals

in 7 markets

Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com

Solution Contest microsite showcasing

Note II features, with users

voting for favourite feature

EMEA & APAC

User journey …

18

Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with product features,

Vote button, and latest stories

Allow brand to access

LinkedIn profile info

Newsfeed update to 1st connections

(with link to microsite) Select a feature and tell us

why you like that feature Thank you page with running

tally and latest stories

2 3

4 5 6

Create Content Hubs …

19

Objectives Shift perception from big oil company to forward-thinking

energy organisation

Energy Realities www.energyrealities.org

Solution Reach the right audience with

relevant content. Amplify

content and social actions.

UK

User Journey …

21

Click on Ad, InMail,

Newsfeed Link, etc.

1

Allow brand to access

LinkedIn profile info Newsfeed update to 1st connections

(with link back to site) Comments appear underneath

content and also on LinkedIn.com

Landing page with relevant content

headlines (can be personalised)

2

4

3

View content and also engage

with it via likes, shares, comments

5

Group post (with link back to site)

6

Facilitate Networking …

22

23

Objectives Help users to be more

productive on their business

travels

Mapped Out etihadmappedout.com

Solution Enable users to explore,

connect with, and communicate with their

connections on a map

AE

User journey …

24

Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with benefits

and Get Started button

Allow brand to access

LinkedIn profile info

Newsfeed update to 1st connections

(with link to microsite)

Connections explorer. Messaging feature. Integrated Sharing.

3 2

4

5

Suggest Products …

25

Objective Increase brand and

product awareness.

Generate leads.

The IE Master Finder www.ie.edu/business-school

Solution Provide relevant degree

suggestions by matching

IE’s degrees with users’

LinkedIn profile data.

Enable users to connect

with IE’s degree reps.

ES

User journey …

27

Click on Ad, InMail,

Newsfeed Link, etc.

1

Landing page with clear

benefit and Discover button Allow brand to access

LinkedIn profile info

3

Newsfeed update to 1st connections

(with link back to microsite)

4

2

5

Answer 2-3 short questions

See highly personalised suggestions. Share

with connections. Connect with reps.

6

What Next?

28

Next steps …

For commercial usage, 2 options: 1. Get exception for your creative agency or developer

2. Engage one of our Certified Partners (CDP)

Both options come with: – Legal clearance

– Higher call limits

– Direct support from LinkedIn

For more info, please reach out to: – LinkedIn Marketing Solutions

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