API Possibilities

Ravi AyyalaMarketing Solutions Consultant, LinkedIn

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LinkedIn APIs … what are they?

LinkedIn Data

APIs

Mobile Sites & Apps

Desktop Sites & AppsProfile

Newsfeed

Company

Groups

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Combining LinkedIn data …

Profile

Newsfeed

Company

Groups

• Name• Job Title• Company• Industry• Location• Experience• Education• Groups

Joined…

• Company Name

• Company Size

• Industry• Products &

Services• Followers• Company

Updates…

• Status Updates

• Authors• Likes• Shares• Follows• Comments

…

• Group Name• Discussions• Authors• Likes• Shares• Follows• Comments

…

Complete list at http://developer.linkedin.com/documents/profile-fields

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with other data …

LinkedIn data

Hilton data

Google Maps data

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To create engaging brand experiences

Allow access to LinkedIn profile

Personalised app

Share

Refer

Connection listMessage to selected

connectionsStatus update to 1st connections

Profile data

Ad, InMail, Status update

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Things you can do …

• Product Finder

• Product Promoter

• Advisor Finder

• Profile Analyser

• Event Promoter

• Social Content Hub

• Matching Engine

• Many more …

Product Finder …

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Objective

User Journey Sign In with LinkedIn (on IE

Homepage) Answer 3 questions See personalized

suggestions on ideal Masters degree

Share with network and contact IE reps via pre-populated form

Increase brand and product awareness via useful tool

The IE Master Finderwww.ie.edu/business-school

SolutionProvide potential students with personalized degree suggestions

ES

Product Promoter …

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ObjectivesPromote the Note II in an engaging way to professionals in 7 markets

Awaken Your Creativity with Galaxy Note IIwww.creativewithgalaxynote2.com

SolutionAPI-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile

EMEA & APAC

User Journey Landing page with 5 key

Note II features, vote tally, and comments

Vote/comment on favourite feature, best comments win devices (5 per market)

Share via LinkedIn and other social channels

Advisor Finder …

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Objective

User Journey Sign In with LinkedIn (on

Ameriprise Find An Advisor page)

See personalized list of financial advisors in network (and see how user is connected to them)

Easily connect with advisors and share tool with network

Tap LinkedIn connections to make advisor referrals

Find an Advisorwww.ameripriseadvisors.com

SolutionEnable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor

US

Profile Analyser …

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Objective

SolutionDraw parallel between user’s passion (in this case, passion for career) and the Clio. Incentivise participation via time with celebrity

Generate product awareness via personalized video and profile infographic

How Passionate Are You?www.passievoorwerken.nl

User Journey Sign In with LinkedIn View personalised video

that weaves LinkedIn profile data into Clio movie

View, download, share video and/or profile infographic

NL

Event Promoter …

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Objective

User Journey Register for live event via

LinkedIn Sign In Invite connections to

event, share event with connections, comment during event

Contact Dell via pre-populated contact form

Promote live event and generate leads

Dell Innovation Live Eventwww.dellinnovation.com/fr

SolutionEnable members to easily register for, participate in, and share a live event

FR

Social Content Hub …

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Objectives

User Journey View specially created

data-based leisure content

Sign in with LinkedIn for higher relevance

Easily share content with 1st connections

Reach CMOs in an innovative way (via data-driven leisure content)

Amazing Datawww.lesclesdelavaleur.fr

SolutionContent hub to publish and promote leisure content specially created around data hooks from IBM

FR

Matching Engine …

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Cambridge Cluster Mapwww.camclustermap.com UK

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Performance reports available …

• KPIs are tracked and reported via real-time online dashboard

• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

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Next steps …

Open API is NOT for commercial usage

For commercial usage, only 2 options: 1. Get an Exception for your creative agency2. Engage one of our Certified Partners (CDP)

These options come with:– Legal clearance– Higher limits– Direct support