2009.6 vol. 44

CORPORATELINK

新里程

務 實 ， 誠 信 ， 永 遠 創 業 精 神 Pragmatism, Integrity, Constant Entrepreneurship

傳承發展　開創未來Crafting Tradition Into Future Success

1

CO

RP

OR

AT

ELIN

K

03 主席的話 CHAIRMAN’S MESSAGE

04-07 封面故事 COVER STORY

傳承發展　開創未來 無限極品牌邁向新一頁 Crafting Tradition into Future Success A New Page for the Infinitus Brand

08-11 焦點故事 FOCUS STORY

李錦記嚴格實施全面品質管理 Lee Kum Kee Implements Total Quality Management

12-37 集團訊息 CORPORATE NEWS

李錦記慶祝創業121周年 Lee Kum Kee Celebrates its 121st Anniversary

清華大學出版「民族企業品牌之路—李錦記集團發展歷程分析」 Tsinghua University Publishes “Road to Success for a Chinese Ethnic Enterprise Brand – Analysis on the Development of the Lee Kum Kee Group”

醬料集團新總裁迎接新挑戰 New Challenges for New Sauce Group CEO

李惠森先生為中山大學CEO論壇做主題演講 Mr Sammy Lee Addresses CEO Forum at Sun Yat-sen University

李錦記博愛學校在四川地震災區破土動工 The Foundation Laid for the Lee Kum Kee Philanthropy School in Sichuan’s Earthquake Affected Area

38-47 市場傳真 MARKET UPDATES

香港企業支援中心設立廚藝及家政中心 Opening of Culinary and Home Economics Centre

李錦記全球產品概覽內聯網上一目了然 Worldwide Product Portfolio Snapshots

全新中國菜系食譜光碟 Chinese Cuisines DVD Ready for Product Application Training

李錦記產品及品質概要說明書 Lee Kum Kee Products & Professional Endorsements Fact Books

新產品系列讓歐洲消費者發掘正宗東方美味European Consumers Discover a Natural Taste of the Orient

48-52 員工資訊 EMPLOYEE ACTIVITIES

53-57 貴賓到訪 GUEST VISITS

CONTENTS 目錄

CORPORATELINK

新里程

2

CO

RP

OR

AT

ELIN

K

　　李錦記剛慶祝創業121周年，同時集團兩大業務亦打開新的一頁。醬料集團前任主席 李惠民先生掌管業務八年，為家族業務帶來多方面的突破。倡導垂直整合生產程式，奠定了李錦記品質監控零失誤的標準。此外，他大力拓展國內外市場，為家族業務的持續發展打穩根基，年初由李惠雄先生接任主席。而健康產品從三月開始以無限極重新命名，象徵著無限極品牌的國際化、進軍國際市場的嶄新里程。

　　本人已屆八十高齡，喜見第四代皆能獨當一面，深感欣慰，唯望自己身體健康，能見證家族企業持續經營，早日完成集團兩大使命。

　　我會重新戴上總總教練的帽子，坐在直升機上，以宏觀之視野，俯覽業務發展，力求讓團隊人盡其才，發揮所長。不過我也會在需要時跟管理層分享我的營商經驗，在策略上給予意見。

　　汲取健康產品集團成功的經驗，醬料集團管理層已決定採用自動波領導模式，由選對人才，建立團隊精神開始，務求以高信氛圍的態度，高度授權員工辦事，以達事半功倍之效。只要大家緊記凡事以倒轉三角形的心態去做，以客為本，並經常換位思考，關注對方感受，萬事必可迎刃而解。

　　我會全力支持醬料業務推行自動波管理模式，並會以身作則，實踐莊子「無用之用」的精神，使我們的團隊可盡量發揮其才能，為達到公司的共同目標而全力以赴。

　　去年金融海嘯席捲全球，波及各行各業。現正爆發的流感疫症，可能會令世界經濟雪上加霜。不過我仍然充滿信心，只要李錦記保持一貫高品質產品，奉行以客為本之道，憑著其高效之團隊，本著穩中求變之心，集團的業務定會蒸蒸日上，而實現我們「成為中國民族企業的典範」的願望，也指日可待。

　　最後，希望大家努力工作之餘，千萬勿忘三平衡之重要：需同時注重家庭生活及身體健康，才會活得爽，做得爽。

李文達李錦記集團主席

As Lee Kum Kee celebrates its 121st Anniversary, our two major businesses also begin a new chapter in their respective developments. Mr Eddy Lee, former Chairman of the Sauce Group, stepped down early this year after spending 8 years building a solid foundation for fur ther growth, and was succeeded by Mr David Lee. Eddy achieved many breakthroughs during his tenure, including pioneering the ver tical integration operational model, introducing the concept of zero tolerance in manufacturing, and expanding markets in China and overseas. Meanwhile, the Health Product arm was renamed Infinitus in March, symbolising the internationalisation of the Infinitus brand as we set a new milestone in our venture towards the global market.

At the age of 80, I am delighted to see all members of the 4th generation becoming leaders in their own right. I hope that I will be healthy enough to witness the sustained development of our family business and the fulfillment of the Group’s two core missions.

I will put on my cap as the master chief coach again, sitting in a helicopter to command a macro view of the Group’s business development, making sure that the skills and talents in our team are put to best use. However, as necessary, I will also share my experience with the management to advise on strategic issues.

Following the successful experience of the Health Products Group, the Sauce Group has decided to adopt the “autopilot” leadership model in the management of its business, starting from selecting the right people and team building to nurturing trust and empowering to enhance the effectiveness of the business operation. As long as we attune to the mindset of the “reversed triangle” to handle situations, adopt a customer-focused approach, and constantly put ourselves in other people’s shoes to care for other’s feelings, we would be able to resolve whatever problems that may arise.

I will render my full support to the Sauce Group in implementing the “autopilot” leadership model. Indeed, I will set an example by stepping behind the scene, in the spirit of Zhuang Tze’s teaching on “usefulness hides behind uselessness”. In this way, our team members can fully unleash their talents in pursuance of the Company’s common goals.

Last year, the financial tsunami swept the world with damaging effects across all trades and business. The current outbreak of flu pandemic may further dampen the world economy. However, I am still fully confident that if we maintain our supremacy in product quality, our customer-oriented policy, our highly effective professional team and our determination to make steady change, our business will continue to grow from strength to strength. Our vision of becoming “the role model for Chinese ethnic enterprises” can be realised before long.

Finally, I would like to remind everyone the importance of the “three balances” in life. As we work hard to achieve business goals, we must not overlook the importance of family life and our health and well being. Only then can we work with fun and live with fun.

Lee Man TatGroup Chairman of Lee Kum Kee

主席的話Chairman’s

Message

封 面 故 事 C O V E R S TO R Y

李錦記管理層在無限極揭幕典禮上Lee Kum Kee Management team at the Infinitus’ inauguration ceremony

4

CO

RP

OR

AT

ELIN

K

5

CO

RP

OR

AT

ELIN

K

封 面 故 事 C O V E R S TO R Y

1

　　李錦記健康產品集團於今年首季揭開了品牌的新面

貌：南方李錦記有限公司正式更名為無限極（中國）有限公

司，並換上新的品牌形象。

　　這次使命升級暨品牌國際化戰略的啟動，以使命升

級，新名稱、新定位和新形象，為公司提供了更大的發展

空間，也標誌著品牌邁向國際化的新里程，對於李錦記集

團來說可謂饒富意義。

　　自1992年成立以來，無限極品牌獲中國500最具價

值品牌稱號，無限極（中國）獲「全國企業文化優秀獎」，

「2006年度中華慈善獎—最具愛心外資企業」獎，連續兩

屆美國著名人力顧問公司頒發的「亞洲最佳雇主」和「中

國最佳雇主」等驕人殊榮。

　　今年3月無限極舉行了使命升級暨品牌國際化戰略宣

導大會。李錦記集團主席李文達先生、董事局成員李惠民

先生、李錦記健康產品集團主席兼行政總裁李惠森先生以

及無限極的領導層和高級業務夥伴們均出席見證了這個歷

史時刻。李文達先生在會上發表了題為「堅守使命永遠

創業」的寄語。

無限極在大會上宣佈了三項重要內容：

1、升級使命

　　無限極（中國）作為一家有使命的企業，在堅守使

命的過程中，總是不斷地清晰並發展著使命。為了對

Lee Kum Kee Health Products Group unveiled a new era of the brand: Nan Fang Lee Kum Kee Company Limited is renamed Infinitus (China) Company Limited, and a new logo is also launched.

The “Internalisation of Infinitus” marks a new milestone of the Company through its rebranding with new name, new positioning and new logo. This is equally significant to the Lee Kum Kee Group.

Since its establishment in 1992, Infinitus has been repeatedly ranked No.1 for China 500 companies in Health Products Industry. It also won the “China Excellent Corporate Culture Award 2005”, “2006 China Charity Award - Most Caring Foreign-Invested Enterprise”, and received the dual honour of ‘Best Employer in China’ and ‘Best Employer in Asia’ presented by the Hewitt Associates in the United States.

In March, Infinitus held a conference for mission upgrading and brand internationalisation. Mr Lee Man Tat, Chairman of Lee Kum Kee Group, Mr Eddy Lee, Executive Director of Lee Kum Kee Co., Ltd, and Mr Sammy Lee, Chairman and Managing Director of Lee Kum Kee Health Products Group attended the event. Infinitus’ management members and its senior business partners were also present to witness the historic moment.

Three important announcements were made at the conference:

1. Mission upgrading

The mission of Infinitus is upgraded to promote traditional Chinese herbal health products, and to create a life of balance, affluence, harmony and health.

1 無限極中草藥園以中國地圖為藍本，薈萃了各地的名貴樹種和特色藥材。 Infinitus Chinese Herbal Medicine Park, designed in the shape of a map of China, has been planted with precious trees and medicinal materials from various regions.

傳承發展　開創未來 無限極品牌邁向新一頁

Crafting Tradition into Future Success A New Page for the Infinitus Brand

6

CO

RP

OR

AT

ELIN

K

封 面 故 事 C O V E R S TO R Y

2

自己提出更高的要求，承擔更大的責任，公司將使命

升級為「弘揚中華優秀養生文化，創造平衡、富足、

和諧的健康人生」。

2、正式啟動品牌國際化戰略

　　公司名稱、事業名稱及產品名稱統一為「無限

極」。公司名稱由「南方李錦記有限公司」更名為

「無限極（中國）有限公司」，更名後與李錦記健康產品

集團的隸屬關係不變。

無限極品牌定位於「激發內在的力量」，擁有五

大特質：誠信、溫暖、爽活、超越、樂觀。

無限極品牌新形象用「力量的源泉」、「中華的色

彩」和「快樂的夥伴」表現一種內在力量的激情釋放。

公司形象、服務中心、專賣店、產品包裝都將隨之

更新。

3、開拓國際市場

　　更名後的無限極，其中國區將成為李錦記健康產

品集團全球市場的一個重要市場，並將於2010年正式

開拓國際市場業務，首批將開拓馬來西亞、台灣和

香港。

　　在大會上，李錦記集團主席李文達先生表示：「不論

是外在環境的變化，還是公司內部的調整，李錦記家族

和集團對弘揚養生文化的使命和夢想不會改變；對無限

2. Brand internationalisation strategy

The company name, business name and product name are unified as “Infinitus”. “Nan Fang Lee Kum Kee Co., Ltd.” officially changes its name to “Infinitus (China) Company Ltd”. After renaming, its affiliation with Lee Kum Kee Health Products Group remains unchanged.

Infinitus’ brand is positioned as “Unleash the Inner Strengths”. Its five attributes are Integrity, Warmth, Vividness, Excellence, and Optimism. Infinitus’ brand image presents the passionate release of inner power and has three important elements: Origin of the Power, Chinese Colours and Joyful Partners. The company image, service centre, franchised stores and packaging of the products will be updated along the same line.

3. International market expansion

The establishment of Infinitus (China) signifies the importance of China as a region on Lee Kum Kee Health Products Group’s global map. In 2010, Lee Kum Kee Health Products Group will formally begin its business expansion overseas, firstly in Malaysia, Taiwan and Hong Kong.

“No matter whether the external environment has changed or whether any internal adjustment of the company has taken place, the Lee Kum Kee Family and the Group would remain unchanged on its mission and its dream to promote Chinese herbal health products! Their concern and suppor t for the Infinitus business would stay! Their belief and recognition in the China market would stay!” Mr Lee Man Tat, the Group Chairman stated at the conference.

2 無限極（中國）有限公司揭幕儀式。 Inauguration ceremony of Infinitus (China) Company Limited.

7

CO

RP

OR

AT

ELIN

K

封 面 故 事 C O V E R S TO R Y

3

4

Mr Sammy Lee reiterated his dream that “Infinitus will create history! It will be the No.1 in China! It will be the No.1 in the world!” He stressed that it was not the dream of his own, but the dream, commitment and pursuit of everyone at Infinitus.

In 2009, Infinitus upgraded the mission, investing more than RMB 200 million to establish an outstanding business platform for consumers and business partners, including: more than RMB 10 million for Service Center and Franchised Stores upgrading in image and in functions, constructing the Infinitus Chinese Herbal Medicine Park. The park, designed in the shape of a map of China, has been planted with precious trees and medicinal materials from various regions. Together with the Experiencing Center, the Chinese Herbal Medicine Park shows the company’s resolution to promote Chinese herbal health products worldwide. In addition, Infinitus is investing RMB 50 million to construct the Conference Centre, of over 10,000 square metres. It will also invest RMB 130 million to construct Phase 2 of the manufacturing base in Xinhui. On its completion of the project in September 2009, the annual production value of the company will be over RMB 10 billion.

3 無限極(中國)有限公司新會生產基地。 Xinhui Production Plant of Infinitus (China)

Company Limited.

4 李惠森先生再次提到了他的夢想：「無限極，創造歷史！」

Mr Sammy Lee reiterated his dream that “Infinitus will create history!”

極業務的關注和支持不會改變；對中國市場前景的信心和

重視，也不會改變！」

　　李錦記健康產品集團主席兼行政總裁李惠森先生也

再次提到了他的夢想：無限極，創造歷史！無限極，中國

第一！無限極，世界第一！並表示這不僅僅是他個人的夢

想，也是全體無限極人的夢想、承諾與追求！

　　2009年，無限極加大投入超過2億元人民幣，為消費

者和業務夥伴繼續締造卓越的事業平台。包括：投資逾千

萬強化無限極服務中心、專賣店的形象和體驗功能。建設

無限極中草藥園。該園以中國地圖為藍本，薈萃了各地

的名貴樹種和特色藥材。這將與無限極養生文化體驗中

心一起，生動體現弘揚中華優秀養生文化的實體。此外，

也投資5千多萬元建設面積達上萬平方米的會議中心；另

外還投資超過1.3億建設新會生產基地二期工程，預計於今

年9月竣工，建成後生產基地年產總值將超過100億。

8

CO

RP

OR

AT

ELIN

K

焦 點 故 事 F O C U S S TO R Y

新會廠醬油發酵缸一景

A glance at the fermentation tanks in Xinhui

9

CO

RP

OR

AT

ELIN

K

焦 點 故 事 F O C U S S TO R Y

1

　　食物安全問題一再成為全球關注熱話，而李錦記採用

獨一無二的100-1=0的全面品質管理，正是公司以品質和

信譽馳名國際的關鍵，透過這個獨特的管理模式，確保品

質監控零失誤。

　　李錦記營運總裁曾慶鴻先生表示，品質管理可分為兩

大層面去探討：第一是公司所採用的品質管理文化，第二

則涉及從原料到生產程式的全面品質管理監控制度。

　　他說：「以李錦記為例，100-1=0是公司所倡導的絕

對無誤的品質管理原則，這原則更成為李錦記全體員工認

同和堅持的企業價值觀。品質管理不僅是整個營運部門在

工作例會時必定討論的議題，更是公司上下各功能組別的

員工都視為最重要的環節，對於100-1=0的恪守，甚至遠

超於其他如成本和生產效益等目標。今年，公司更特別成

立了跨地區的網絡溝通機制，讓各廠房的食品安全組專責

監察和檢視全球各地食品安全的需求之際，可以透過定期

開會互相交流、分享和做好通報機制，並為新法例做好充

裕的準備。這套機制不但能針對目前的情況，也更具前瞻

性。舉個例子，如果歐洲要在一年後實施全新的包裝條

例，我們可以通過這個通報機制預先為此做好準備。」

The issue of food safety has once again become a topical issue of global concern. Lee Kum Kee’s adaptation of the unique 100-1=0 system of total quality control is the Company’s key to maintain its quality supervision and its reputation as a trusted brand. Through such quality control measure, Lee Kum Kee is able to achieve zero error in manufacturing.

Mr George Tsang, Lee Kum Kee’s Chief Operating Officer, said that quality control can be explored at two main levels. The first level is the 100-1= 0 quality management culture, and the second is the total quality management monitoring system from raw materials to production process.

He said, “100-1= 0 is the absolutely error-free quality management principle advocated by Lee Kum Kee. This principle has become the corporate core value for all of us. Not only is quality management always on the agenda in the regular meetings in the entire operation team, it is also the most important aspect for all staff in all functions within the Company. The 100-1= 0 principle even transcends other targets such as cost and production efficiency. This year the Company also set up a multi-regional network for communication. The food safety unit of each plant was set up to monitor and examine the food safety needs of different par ts of the world. Staff hold regular meetings to communicate, share and repor t cases, and to make adequate preparations for new legislation. This system not only targets at the current situation, but is also forward looking. For instance, if Europe is to implement a totally new set of packaging regulations in a year’s time, we can ride on the existing regulations, and make adequate preparations through this reporting system.”

1 李錦記採用獨一無二的100-1=0的全面品質管理，正是公司以品質和信譽馳名國際的關鍵。 The unique 100-1=0 system of total quality control is the Company’s key to maintain its quality supervision and its reputation as a trusted brand.

李錦記營運總裁曾慶鴻先生Mr George Tsang, Lee Kum Kee’s Chief Operating Officer

李錦記嚴格實施 全面品質管理Lee Kum Kee Implements Total Quality Management

10

CO

RP

OR

AT

ELIN

K

焦 點 故 事 F O C U S S TO R Y

2 3

　　此外，李錦記的品質管理不僅是注重檢查，更要自始

至終「從農場到餐桌」。公司投放了不少資源在監控上游

的生產程式，特別成立專責團隊到農場作定期性的審核，

從播種到收割，都有專人去檢定他們的工作，甚至提供相

關的培訓。

　　曾慶鴻特別提到品質管理最關鍵之處是預防，而整個

食品業界最需要注意的是供應鍊的源頭品質管理。夥伴合

作計劃更成為最新供應鍊管理的理念，供應商和生產商不

再停留於買賣方的層面，而是夥伴的關係。他說：「選擇

和培育供應商是最重要的，我們與上游供應商互相合作，

雙方對品質管理方面的要求要清楚釐定。實際上，源頭

管理正好展示了100-1=0的管理理念不是只局限於公司內

部，而是整個供應鍊的品質管理。」

　　李錦記有一套完善的原材料檢查制度，對所有的原材

料進行化驗室的檢驗測試。我們的化驗室自1999年獲香港

政府認可處確認為認可實驗室，一直按照ISO17025質量保

證體系有效地運作，也是香港第一家可以進行三氯丙醇檢

驗的認可實驗所，並按照國際上現行就原料和成品所定下

的食物安全標準進行食品檢驗和監控。公司每年除了接受

指定官方機構和一些獨立審核機構的考核外，一些大型客

戶也會定期到廠房進行實地審核，以確保達到品質標準。

Moreover, Lee Kum Kee’s quality management is not just inspection, but also to do everything right. “From the Farm to the Dining Table”, the company has invested a lot of resources in monitoring the upstream production process. A special team has been set up to carry out regular audits at the farm, from the sowing of seeds to the harvesting of crops. Apart from inspecting the work processes, the team also provides related training.

Mr Tsang also mentioned that the real concept of quality management is prevention, and what the entire food industry needs to pay attention to most is the quality management at the star ting point of the supply chain. The par tnership scheme has thus become the latest concept in supply chain management. The suppliers and the manufacturers no longer remain at the level of buying and selling, but they have become partners. He said, “Selecting and nurturing suppliers is the most important aspect. When we cooperate with the upstream suppliers, we need to clearly define the demands of both parties in quality control work. In fact, source management demonstrates that the 100-1= 0 management concept is not confined to the Company’s internal staff, but the quality management of the entire supply chain.”

Lee Kum Kee has a comprehensive raw materials inspection system, inspecting and testing all the raw materials in the laboratory. Our laboratory was accredited in 1999 by the Hong Kong Accreditation Service. It has since been operating effectively under the ISO17025 Quality Assurance System, and is Hong Kong’s first accredited laboratory to conduct 3-MCPD check, and to conduct food inspection and monitoring on the basis of the food safety standards laid down by the international community on raw materials and finished products. The Company is audited annually by appointed authorities and some independent auditing organizations. Apart from that, some major customers will regularly conduct on-site audits at the plant to ensure compliance with the required quality standards.

2 李錦記採用全自動化生產流程以避免人為錯誤。 Lee Kum Kee has adopted a fully automated production process to avoid

human errors.

3 李錦記在每個生產步驟都有一套完備的監察機制。 Lee Kum Kee has a comprehensive monitoring system for every part of the production process.

11

CO

RP

OR

AT

ELIN

K

焦 點 故 事 F O C U S S TO R Y

4 5

　　公司從農場到製作、加工、生產、出品甚至到處理客

戶投訴都有一套完備的監察機制，我們強調全面品質管

理，並要求全員參與和作出貢獻，讓公司全體員工所有的

功能都可以參與品質管理並就這方面提出意見。曾慶鴻

說：「為了推動這個全員參與的全面品質管理文化，我們

去年第四季在新會廠舉行了一個『100-1=0的運動』；當時

全廠二千多名員工都有參與這活動，我們印製了一本品質

管理手冊，並舉辦比賽，讓工廠、辦公室、研發部、倉庫

的員工都派出團隊參加，還邀請了香港企業支援中心的品

質管理部門一同參與這次活動。」

　　曾慶鴻說，每一個員工在生產控制上都會成為一個變

數，人數越多代表變數越大，也會減少生產的穩定性。因

此，李錦記採用全自動化生產流程以避免人為錯誤。李錦

記除了生產自動化之外，也投放了很多資源在自動化的食

品檢測儀器上，如設置重金屬的探測機和X光檢測機等。

他說：「我們希望無論在生產線和食品檢測方面均做到全

面自動化，以確保品質的穩定性。」

　　李錦記這個百年老字號能夠一直保持品質優良的信

譽，全賴企業上下一心致力執行最嚴謹的品質監管制度，

以期為消費者和顧客提供最佳的品質保障。

For every part of the production process – from farm work to manufacturing, additional processing, and production, to customer complaints Lee Kum Kee has a comprehensive monitoring system. The Company stresses that total quality management requires every staff member to take part and to contribute, so that all staff members of all functions can raise suggestions and take part. Mr Tsang said, “To drive this total quality management culture, we held the 100-1=0 drive in the fourth quarter last year at the Xinhui Plant. At that time, all the over 2,000 staff members took par t in this activity. We published a quality management manual and organized a competition, invited staff members in our plants, offices, R&D depar tment and the warehouses to take par t. We even invited the quality management depar tment of the Hong Kong Corporate Support Centre to join this event.”

On the other hand, Mr Tsang mentioned that every staff member is a variable in the production control process, and the greater the number of people, the greater the variable and the lower the stability of production. Hence Lee Kum Kee has adopted a fully automated production process to avoid human errors. Apar t from production automation, the Company has invested a lot of resources in automating the food inspection equipment, such as heavy metal detectors and X-Ray scanners. He said, “We hope to automate both the production line and the food inspection operations, to ensure the stability of our quality.”

Thanks to the commitment of all employees in implementing the most stringent quality monitoring system, Lee Kum Kee has all along been able to maintain its reputation for quality excellence and to provide the very best quality to its consumers and customers.

4 李錦記的化驗室自1999年獲香港政府認可處確認為認可實驗室。 Lee Kum Kee’s laboratory was accredited in 1999 by the Hong Kong Government.

5 李錦記全面實施嚴謹的食物監控及檢驗制度。 Lee Kum Kee has implemented across the board a system of stringent food safety control.

集 團 訊 息 C O R P O R AT E N E W S

座落於李錦記新會生產基地的「三平衡」雕塑 The “Willow” sculpture in Lee Kum Kee Xinhui plant

12

CO

RP

OR

AT

ELIN

K

13

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

1

2

　　李錦記集團於2009年4月6日慶祝了121周年創業紀念

日，這個每年一度的活動吸引了逾千名來自世界各地的員

工和賓客參加。

　　誌慶活動從李氏家族的祭祖儀式開始，當天早上雖然

不斷下著連綿細雨，但卻絲毫沒有影響大家齊心參與慶典

的熱誠。雖然登山途中天雨路滑，山路更滿佈泥濘，但是

在一班李錦記員工的熱心協助下，大家扶老攜幼，都能夠

平安到達目的地。這些充分體現了李錦記上下一心、團結

一致的團隊精神。

1 超過一千名嘉賓及李錦記員工出席創業紀念日活動。

Over a thousand guests and staff participate in Founder’s Day celebrations.

2 執行董事李惠中先生在出發前致辭。 Executive Director Mr Charlie Lee delivers

welcome speech before departure.

The celebration of the 121st Founder’s Day of Lee Kum Kee was held on 6 April. This annual event was participated by more than 1,000 employees and guests from all over the world.

The event started with the ancestral rites of the Lee family. The continuous drizzles that morning did not dampen the spirits of the staff in taking part in the ceremonial event. Although the road was slippery and muddy, with the attentive assistance of the colleagues, everybody – including the young and the elderly – reached the destination safely. This fully demonstrated the admirable Lee Kum Kee team spirit.

李錦記慶祝創業121周年Lee Kum Kee Celebrates its 121st Anniversary

14

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

3

4 5

3 集團主席李文達先生帶領拍集團掌聲。 Group Chairman Mr Lee Man Tat leads the Corporate hand clap.

4 李錦記全體員工參與祭祖儀式。

All Lee Kum Kee staff participate in the ceremony to worship the Lee ancestors.

5 李氏家族成員主持切燒豬儀式。

The members of the Lee Family officiate at the roast pig cutting ceremony.

　　當晚更假座九龍灣展貿中心舉行了121周年創業紀念

日的盛大晚宴，李錦記醬料集團主席李錦雄先生鼓勵大家

珍惜和鞏固李錦記在行業中的領導地位，並再次強調集團

思利及人和倒三角管理模式的重要性；而健康產品集團主

席兼行政總裁李惠森先生也介紹了無限極品牌國際化的行

動。大會當晚還準備了多項精彩的文藝表演節目，新會廠

的一群舞技精湛的男同事表演了動感十足的街舞，而健康

產品集團的一班女同事也演繹了優美的中國舞，讓晚宴生

色不少。

That evening, a gala dinner was held to celebrate the Founder’s Day at the Hong Kong International Trade and Exhibition Centre. Mr David Lee, Chairman of the Lee Kum Kee Sauce Group, made a plea to everyone to treasure and to strengthen Lee Kum Kee’s leadership position in the industry. He stressed again the importance of considering others’ interests in conducting ourselves, and implementing the reversed triangle management model. Mr Sammy Lee, Chairman and Managing Director of the Lee Kum Kee Health Products Group also introduced the endeavour to internationalise the Infinitus brand.

15

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

8 9

76

The evening also included a number of cultural performances by Xinhui Plant and the Health Products Group.

The Founder’s Day is an impor tant annual event for Lee Kum Kee. The objective of this activity is to commemorate Lee Kum Kee’s founder Mr Lee Kum Sheung. Lee Kum Kee is now in its 4th generation, and the Founder’s Day has become part of Lee Kum Kee’s unique corporate culture. Through organizing this annual event, members of the Lee Kum Kee Group will constantly remember how the family has striven to build the enterprise, and will vouch to develop this family business with all their heart and mind.

　　創業紀念日已經成為李錦記每年一度的重要活動之

一，其意義在於慎終追遠、飲水思源，為的是紀念李錦記

的創始人李錦裳先生。今天，李錦記已發展到第四代，創

業紀念日活動是李錦記獨特的企業文化的一部份，透過舉

辦和參與這個周年活動，讓李錦記集團這個大家庭的成

員，時刻銘記家族創業的奮鬥歷程，同時也再接再厲，全

力以赴，為家族企業的持續發展而努力。

6 李文達伉儷與梁愛詩女士合照。Mr and Mrs Lee Man Tat and Ms Elise Leung.

7 管理層與賓客在台上玩遊戲，氣氛熱鬧。 Management and guests have fun at the dinner.

8 （左至右）李惠森先生、鄭海泉先生、李文達先生。 (Left to right) Mr Sammy Lee, Mr Vincent Leung and Mr Lee Man Tat

9 李氏家族成員舉杯慶祝公司121周年紀念。 The Lee Family members toast the celebration of the Company’s 121st

Anniversary.

16

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

李錦記121周年創業紀念日花絮Lee Kum Kee 121st Anniversary at a Glance

醬料集團主席李惠雄先生勉勵員工續創佳績。Sauce Group Chairman Mr David Lee encourages the staff to create new mileage.

新會廠同事表演動感十足的街舞。Colleagues from Xinhui perform the energetic street dance.

管理層與中國銷售團隊員工歡渡愉快的晚會。The management team spends an enjoyable party with the colleagues of China Trading team.

李氏家族與新會區領導合照。The Lee Family members pictured with the Government officials from Xinhui.

健康產品集團主席兼行政總裁李惠森先生致辭。Chairman and Managing Director of Heath Products Group Mr Sammy Lee gives a speech.

17

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

李錦記121周年創業紀念日花絮Lee Kum Kee 121st Anniversary at a Glance

李文達先生（右三）、李惠民先生（左三）與香港工業總會嘉賓合照。Mr Lee Man Tat (third from right), Mr Eddy Lee (third from left) pictured with guests of Federation of Hong Kong Industries.

員工在晚宴上士氣高昂。Employees enjoy a high spirit at the dinner reception.

健康產品集團同事演譯了優美的中國舞。Colleagues from the Health Products Group perform the elegant Chinese dance.

員工與來賓踴躍參與啤酒競飲比賽。Guests and staff actively take part in the beer drinking contest.

121周年晚宴筵開八十席。The 80-table grand reception to celebrate the 121st anniversary.

18

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　由清華大學撰寫和出版的「民族企業品牌之路—李

錦記集團發展歷程分析」一書已經順利出版，並首次於集

團的121周年創業紀念日在香港推出。清華大學工作小組

的主要負責人，包括清華大學前任常務副校長及現清華大

學基金會副理事長楊家慶、清華大學的劉美珣教授和鄒廣

文教授特地來港，與我們共同見證新書發布的重要時刻。

　　這本書面世後，受到相關人士的肯定和認同；認為此

書以李錦記這個百年民族企業品牌為案例，其橫跨三個世

紀的不斷創新和持續發展，歷煉百年而不衰，其經營理念

和奧祕，成為中國民營企業進一步發展和壯大的啟迪。特

別是在當下受金融海嘯衝擊的低迷境況下，這本書更為民

族企業在困境中如何自處、自強；在艱難中如何突圍而出

立於不敗之地提供了寶貴的反思和參考。

　　此書的出版，同時也為李錦記的承傳寫下了重要里

程，對於李錦記未來持續向前的自省自勉可謂意義深遠。

清華大學出版「民族企業品牌之路— 李錦記集團發展歷程分析」Tsinghua University Publishes “Road to Success for a Chinese Ethnic Enterprise Brand – Analysis on the Development of the Lee Kum Kee Group”

The book “Road to Success for a Chinese Ethnic Enterprise Brand – Analysis on the Development of the Lee Kum Kee Group” compiled by Tsinghua University was published and launched on the Lee Kum Kee 121st Founder’s Day in Hong Kong. The key persons of Tsinghua’s Working Committee, including the Deputy Chief of the Tsinghua University Foundation, former Vice President of Tsinghua University Professor Yang Jia-qing, Professor Liu Mei-xun and Professor Zou Guang-wen, made a special trip to Hong Kong, to join the important occasion of the book launch.

Since publication, this book has earned the recognition and affirmation of stakeholders. The book uses Lee Kum Kee as a case study of the success story of a Chinese ethnic enterprise brand which spans three centuries, and has kept on developing and innovating, and how its business philosophy can inspire Chinese ethnic enterprises as they grow. Given the current financial tsunami, this book will provide valuable reference for reflection on how to stay strong and rise from the crowd.

The publication of this book also marks a significant milestone in the heritage of Lee Kum Kee, and is therefore profoundly meaningful to the Company’s sustained growth.

1 李錦記集團主席李文達先生頒發紀念品予清華大學三位教授，（左至右）楊家慶教授、劉美珣教授和鄒廣文教授。 Lee Kum Kee Group Chairman Mr Lee Man Tat presents souvenirs to three professors of Tsinghua University. (From left to right) Professor Yang Jia-qing, Professor Liu

Mei-xun and Professor Zou Guan-wen.

1

19

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

1 醬料集團行政總裁蘇盈福先生Sauce Group CEO Mr Daniel Saw

　　李錦記醬料集團由2009年5月1日起委任蘇盈福先生為

醬料集團行政總裁。

　　蘇先生於2005年加入李錦記擔任亞洲二區總經理，令

該區域業務顯著增長，並於2007年1月被調往中國，領導

醬料集團中最重要的業務地區。在蘇先生的領導下，中國

的業務僅在兩年之間已達近雙倍的增長。目前，在醬料集

團的全球業務中，中國銷售也成為卓越的市場推廣榜樣。

　　蘇先生任職公司期間，顯示了優秀的領導能力、敏銳

的營商觸覺及個人耐力；他履新後將全力協助醬料集團推

動顧客導向的自動波領導模式，希望從內到外締造李錦記

的超級品牌國際新貌。

　　蘇盈福說：「我認為環境和條件是人創造出來的，任

何挑戰，不論多麼困難棘手，也可解決。老實說，正因為

企業有挑戰，才需要我們去解決，我們也才有機會發揮專

長和對工作的熱情。」

　　在他看來，工作帶來的成就感是全方位的；除了達成

目標的快樂與滿足，更重要的是─「看到自己帶領的團隊

成員，因為一起經歷挑戰而脫胎換骨、明顯成長，這種快

樂是無法取代的。」

　　我們在此衷心祝願蘇盈福先生能夠進一步提升醬料業

務未來的發展，開創新的高峰，並帶領公司全力面對未來

的挑戰。

醬料集團新總裁迎接新挑戰New Challenges for New Sauce Group CEO

The Lee Kum Kee Sauce Group appointed Mr Daniel Saw as Chief Executive Officer of the Sauce Group, with effect from 1 May 2009.

Daniel joined Lee Kum Kee in 2005 as General Manager of Asia II Region and contributed to the remarkable growth in business since then. In January 2007, he was transferred to China, the most important business region for the Sauce Group. Under Daniel’s leadership, the China business almost doubled in just two years and the region has become an exemplary case of marketing excellence in the global business of the Sauce Group.

Daniel has demonstrated impressive leadership abilities, business acumen and personal perseverance. In his new role, he will be fully committed to promoting the Sauce Group’s customer-driven Autopilot Leadership Model, with an aim to giving facelift to Lee Kum Kee’s international image as a mega brand.

Daniel said, “I believe that the environment and conditions are man made. All challenges can be met, however daunting. In fact, it is precisely because enterprises face challenges that they need us to solve the problems. This gives us the opportunity to demonstrate our skills and passion for work.”

From Daniel’s perspective, the satisfaction of delivering results is holistic. Apart from relishing joy and satisfaction in achieving goals, there is an even more important dimension – “Seeing my team members achieve significant growth and improvement as a result of weathering challenges brings me unsurpassed pleasure.”

We sincerely hope that Daniel will further enhance the development of the sauce business and lead the Company to meet future challenges to score new heights.

1

20

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

李惠森先生為中山大學CEO論壇做主題演講Mr Sammy Lee Addresses CEO Forum at Sun Yat-sen University

　　李錦記健康產品集團主席兼行政總裁李惠森先生應中

山大學CEO論壇邀請，為中山大學管理學院的EMBA學員

主講以「傳承四代的百年老店李錦記持續發展之道」為主

題的論壇。

　　論壇在4月24日下午舉行。李錦記集團主席李文達先

生、中山大學管理學院院長李新春先生和黃振龍涼茶有限

公司董事長黃富強先生均出席了這次活動。另外，將近

400名EMBA學員、博士研究生、研究生，以及部份企業管

理人員也參加了這次活動。

　　在論壇上，李惠森先生分享了李錦記在家族延續和民

族企業經營方面的實踐案例，闡述了李錦記121年來歷久

不衰、持續發展的要素以及家族委員會的生動故事。李惠

森先生還向提問的學員贈送了親筆簽名的「思利及人的力

量」一書，同學們的反應非常熱烈。

　　本次活動再次證明了國內著名高等學府對李錦記「思

利及人」核心價值觀的肯定。透過與學員的分享互動，推

動了社會精英對百年民族企業持續發展的關注和認同。特

別在面對金融危機的大環境下，透過這個高端論壇，讓李

錦記透過與大家分享自己的發展歷程，為企業家和創業者

帶來啟迪。

Lee Kum Kee Health Products Group Chairman and Managing Director Mr Sammy Lee was invited by Sun Yat-sen University to speak at their CEO Forum to the EMBA students of the University’s School of Management on the topic of “Heritage of Four Generations – Lee Kum Kee’s Road to Sustainable Development”.

The forum, held on the afternoon of 24 April, was attended by Lee Kum Kee Group Chairman Mr Lee Man Tat, Dr Li Xinchun of the Sun Yat-sen University School of Management and Mr Huang Fuqiang, Chairman of Wong Chun Loong Traditional Chinese Herbal Tea Co., Ltd., alongside nearly 400 postgraduate students and corporate management personnel.

At the Forum, Sammy shared with the audience how Lee Kum Kee had remained a robust company after 121 years, the essence of its sustainable development, and anecdotes about the Family Committee, to illustrate the succession of the family business as an ethnic Chinese enterprise. Sammy gave out autographed copies of his book “The Power of Considering Others’ Interests”, and received overwhelming response from the students.

This event showed once again the affirmation by renowned Chinese universities of Lee Kum Kee’s core value of “considering others’ interests”. Through sharing and interacting with the students, we have projected a positive image of Lee Kum Kee as a century-old but sustainable ethnic enterprise. Indeed, Lee Kum Kee has inspired entrepreneurs through sharing its own history of development, and this high-level forum has been especially meaningful in the context of the current financial crisis.

1 李惠森先生分享了李錦記在家族延續和民族企業經營方面的經驗。 Mr Sammy Lee shares with the audience how Lee Kum Kee has illustrated the succession of the family business as an ethnic Chinese enterprise.

2 集團主席李文達先生和李惠森先生一起出席中山大學CEO論壇。 Group Chairman Mr Lee Man Tat and Mr Sammy Lee attend the CEO Forum of Sun Yat-sen University.

21

21

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

1 李錦記李惠中董事（左一）與中國紅十字基金會王汝鵬秘書長（右一）向「李錦記博愛學校」校長授牌。

Executive Director of Lee Kum Kee Company Ltd Mr Charlie Lee (left) joined with Vice President and General Secretary of China Red Cross Mr Wang Rupeng (right) to present a plaque to the school principal.

　　2009年5月9日，在5.12大地震一周年之際，由中國紅

十字基金會主導、李錦記捐款人民幣480萬援建的「李錦

記博愛學校」，在四川省綿陽市平武縣大橋鎮舉行了簡單

而隆重的開工儀式，正式破土動工，預計9月全面竣工。

　　平武縣是大地震的重災區之一，原大橋中學的教學

樓、學生住宿樓、教師住宿樓，地震後都受到不同程度的

損壞，為了保證學校師生的安全，當地政府決定在學校原

地進行重建，中國紅十字基金會決定將李錦記的災後慈善

捐款，全部用於這個專案，並重新命名為「李錦記博愛學

校」，新學校為一所九年制學校，可以容納900多名孩子就

讀，其中800多名孩子可以住讀。

　　當天上午，中國紅十字基金會副理事長兼秘書長王汝

鵬先生、李錦記有限公司執行董事李惠中先生、綿陽紅十

字會常務副會長陳紅女士、平武縣人民政府副縣長李學義

先生、李錦記家族企業群體事務部總監黃秉玉先生、李錦

記（中國）銷售有限公司企業事務總監李群先生等，以及

學校師生冒著綿綿細雨，共同出席了開工儀式。作為四川

省政協港澳委員的李惠中董事，專程從香港來到災區，代

表李錦記集團致辭，表達了對災區同學們最深切的關懷

和期望，並與紅基會王汝鵬秘書長一起為「李錦記博愛學

校」授牌。

Last year Lee Kum Kee donated RMB 4.8 million in support of the earthquake rehabilitation work led by China Red Cross. Ping Wu County is one of the severely damaged areas during the earthquake. The China Red Cross Foundation decided to use the donated funds to rebuild a school, destroyed by the earthquake at the school’s old site in Daqiao town, Ping Wu County of Mianyang in Sichuan. The original building and dormitories of the Daqiao Secondary School were destroyed. The school will be renamed as “Lee Kum Kee Philanthropy School”, to provide nine-year education for more than 900 students of which about 800 students will be able to enjoy the boarding facilities there.

A foundation laying ceremony for the construction of the Lee Kum Kee Philanthropy School was held on 9 May 2009 – in the wake of the first anniversary of the 512 Sichuan earthquake. The construction is expected to complete in September this year.

李錦記博愛學校在四川地震災區破土動工 The Foundation Laid for the Lee Kum Kee Philanthropy School in Sichuan’s Earthquake Affected Area

1

22

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

2 四川省政協港澳委員、李錦記有限公司執行董事李惠中先生代表李錦記致辭。

Mr Charlie Lee, a member of Sichuan Provincial Committee of the Chinese People’s Political Consultative Conference, delivered a speech on behalf of Lee Kum Kee at the ceremony.

3 冒著綿綿細雨參加「李錦記博愛學校」開工儀式的災區孩子。 Teachers and students are attending the foundation laying ceremony for Lee

Kum Kee Philanthropy School.

Vice President and General Secretary of China Red Cross Mr Wang Rupeng and Executive Director of Lee Kum Kee Company Ltd, Mr Charlie Lee, officiated at the ceremony. Managing Vice-President of Mianyang Red Cross, Ms Chen Hong, and Pingwu County Magistrate Mr Li Xueyi, together with teachers and students of the school also attended the ceremony.

Mr Charlie Lee, a member of Sichuan Provincial Committee of the Chinese People’s Political Consultative Conference, expressed his deepest concern to the students.

In the spirit of the core values of “considering others’ interests” and “contributing to the community”, Lee Kum Kee as a leading Chinese ethnic enterprise, donated more than RMB20 million to support the rehabilitation work in a host of initiatives, including organising summer camps for students and participating in various voluntary and charitable works. The reconstruction of the “Lee Kum Kee Philanthropy School” is a further realisation of the Company’s corporate social responsibility to bring love and hope to the quake affected areas.

　　李錦記作為百年傳承的民族企業，秉承「思利及人，

回報社會」的核心價值觀，在地震發生後，通過各種管道

和機構，向災區捐款捐物2000餘萬元，幫助災區重建，

同時積極開展災區學生夏令營、志願者扶助以及生活用品

的贈送等社會公益活動。此次協助平武縣災區重建博愛學

校，是李錦記良好企業社會責任的充分體現，為地震災區

的教育事業送去了溫暖。

3

2

23

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

1 集團主席李文達先生獲大公報頒發「盛世華人」榮譽。 Group Chairman Mr Lee Man Tat receives the “Chinese in a Prime Era” Award

from Ta Kung Pao.

李錦記奪「大中華醬料 生產商品牌」獎Lee Kum Kee Receives “Greater China Sauce Manufacturer Brand Award”

　　集團主席李文達先生獲「盛世華人」榮譽證書，以表

彰他在公益慈善方面不遺餘力以及對社會的傑出貢獻。

　　「盛世華人」的選舉活動由大公報主辦，頒獎禮當天

可謂冠蓋雲集，除了「盛世華人」的得獎者，大會還邀請

了本港眾多社會名流二百餘人出席。

　　典禮上還推出了「盛世華人」畫冊，共收錄了30多位

傑出華人的故事，李錦記集團主席李文達先生的奮鬥故事

也涵集在內。

Group Chairman Mr Lee Man Tat was bestowed the “Chinese in a Prime Era” Award in recognition of his contribution to society and to charity.

The “Chinese in a Prime Era” Award was organized by Ta Kung Pao. Apart from the awardees, more than 200 guests were invited by the organizer to attend the event.

The organizer also launched The “Chinese in a Prime Era” Album at the ceremony featuring stories of over 30 awardees, including Group Chairman Mr Lee Man Tat.

李文達先生獲頒 「盛世華人」榮譽

Mr Lee Man Tat bestowed the “Chinese in a Prime Era”Award

　　李錦記在香港人的心目中已成為蠔油的代表和化身，

這個百年品牌承傳的秘訣和原動力就是在於「思利及人、

永遠創業」的企業理念。

　　李錦記走過121個年頭，期間雖然經歷過無數風浪，

但公司一直恪守將家族企業持續發展成為中華民族企業典

範的理想，堅持執行100-1=0的管理模式，無論在產品、

包裝、市場及管理理念上均要求不斷創新，終使李錦記發

展成為家喻戶曉的醬料王國和中華民族品牌。

　　這些都是公司榮獲第三屆盛世大中華企業品牌年獎之

「大中華醬料生產商品牌」大獎的原因。

For the people of Hong Kong, Lee Kum Kee has become synonymous as oyster sauce. The secret to the success of this century-old brand has been the corporate philosophy of “Considering others’ interests and Constant Entrepreneurship”. In the past 121 years, despite countless challenges, the Company has always held on to the family vision of developing into a model of Chinese ethnic enterprises. The Company is committed to implementing the 100-1=0 quality management measure, and constantly introducing innovations in its products, packaging, as well as marketing and management concepts. This has made Lee Kum Kee a household name of sauces and a Chinese ethnic brand.

These are the key factors that accredited to Lee Kum Kee for winning the “Greater China Sauce Manufacturer Brand Award” presented by Prime Magazine in the 3rd Prime Awards for the Best Brand Enterprises in Greater China.

1 李錦記榮獲《盛世》雜誌頒發「大中華醬料生產商品牌」。 Lee Kum Kee receives the Greater China Sauce Manufacturer Brand

Award by Prime Magazine.

1

1

24

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

李錦記獲 「五年Plus商界展關懷」榮譽

5 Years Plus Caring Company Award

　　李錦記在香港品牌發展局主辦的2008年香港

名牌選舉暨香港服務名牌選舉頒獎典禮上，榮獲

「香港名牌十年成就獎」殊榮，這個獎項是主辦

當局嘉勉集團在品牌創建方面作出持續努力，以

及其在香港工商業界取得的傑出成績。

　　多年來，李錦記努力不懈地發展品牌，在知

名度、產品特色，創新意念、品質、形象與包裝

等各方面都表現卓越，這次取得十年成就獎再次

證明李錦記深受廣大市民的愛戴、推崇和肯定。

Lee Kum Kee received “Hong Kong Top Brand Ten Year Achievement Award” at the 2008 Hong Kong Top Brand Awards and Hong Kong Top Service Brand Awards Presentation Ceremony organised by the Hong Kong Brand Development Council. The award is a commendation to Lee Kum Kee’s premium brand name, and its contribution to the industry.

Over the years, Lee Kum Kee has spared no efforts in building and reinforcing its brand. With its renowned reputation, exceptional products, creative ideas, supreme quality, inspiring image and packaging, Lee Kum Kee has continually won the trust of consumers. This Top Brand Ten Year Achievement Award has again proved that the Lee Kum Kee’s brand name is widely recognised by public.

李錦記贏得 「香港名牌十年成就獎」

Lee Kum Kee Receives Hong Kong Top Brand Ten Year Achievement Award

　　李錦記自2002年起積極參加香港「商界展

關懷」公益行動，至今已獲香港社會服務聯會連

續七年頒發「商界展關懷」標誌。集團於今年更

獲頒2008/09年度「五年Plus商界展關懷」殊榮，

以表揚李錦記多年來在實踐企業社會責任方面所

作的努力，並嘉許其熱心參與社會服務、關懷社

會。

Lee Kum Kee has been par ticipating in Hong Kong’s Caring Company community activities since 2002, and awarded the “Caring Company Logo” by the Hong Kong Council of Social Services for 7 consecutive years. Lee Kum Kee was again awarded the 2008/09 “5 Years Plus Caring Company” logo in recognition of the Company’s achievements in car ing for the community and its sustained commitment to being a good corporate citizen.

1 李錦記一直以來致力回饋社會。 Lee Kum Kee is always committed to contributing to the society.

1 香港名牌十年成就獎嘉許李錦記在品牌創建的傑出成績。

Hong Kong Top Brand Ten Year Achievement Award is a commendation to Lee Kum Kee’s premium brand name.

1

1

25

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　李錦記連續十一年在「讀者文摘信譽品牌」問卷調

查「調味料」類別中繼續成為消費者信心之選，李錦記

自一九九九年「讀者文摘超級品牌」調查舉辦至今，第

十一年蟬聯香港「超級品牌」金獎榮譽，也是第五年勇奪

亞洲區「超級品牌」金獎。這次的獲獎再一次肯定李錦記

貫徹優質產品的承諾，在消費者心目中穩佔重要的地位。

Lee Kum Kee was voted Gold Trusted Brands locally in “Seasoning Products” category at the “Reader’s Digest Trusted Brands” survey. This is the 11th consecutive year Lee Kum Kee was voted the favourite seasoning products in Hong Kong. The Company has also retained the Gold Trusted Brands status in the same category for Asia for five years. All these awards once again prove that Lee Kum Kee’s stringent quality standard is widely recognised by consumers.

李錦記連續十一年獲 「讀者文摘信譽品牌」

Lee Kum Kee Awarded “Reader’s Digest Trusted Brands” for the 11th Consecutive Year

　　近年來，食品領堿中發生的一系列安全事件給食品企

業敲響了警鐘，質量安全成為企業首要的社會責任。2009

年3月10日，《中國食品質量報》就全國人民代表大會和政

協全國委員會對食品安全所提建議進行了專題報道。報道

中提到：全國政協十一屆委員、李錦記健康產品集團主席

兼行政總裁李惠森建議把每年的11月1日定為全國食品安

全日，以宣揚「生命健康第一」、「食品安全第一」和「企

業社會責任第一」的「三個一」理念。

　　李惠森委員認為設立全國食品安全日意義重大：一是

彰顯政府對食品安全的重視，依法實行全程監督管理；二

是強化食品行業協會責任感，提高食品企業的自律性；三

是警醒企業對自身責任的承擔；四是增強公眾對食品安全

的關注，了解《食品安全法》並自我保護。

The series of food safety incidents in recent years have sounded the alarm across the industry. Quality and safety have become the top priority social responsibility for enterprises. On 10 March, the China Food Quality Journal carried a feature on the proposals raised by some representatives of the National People’s Congress and the Chinese People’s Political Consultative Conference (CPPCC). The report mentioned that 11th CPPCC Member and Lee Kum Kee Health Products Group Chairman and Manag ing Director Sammy Lee proposed to make 1 November every year the National Food Safety Day, to promote the concepts of “life and health first”, “food safety first” and “corporate social responsibility first” as the three “firsts”.

Mr Lee believed that it is very meaningful to set up a National Food Safety Day. The reasons are: (1) This under lines the impor tance that the Government attaches to food safety, and ensures the implementation of total surveillance and management. (2) This reinforces the sense of responsibility of the food industry and emphasises self-discipline within the industry. (3) This reminds enterprises of their responsibility and commitment. (4) This raises public concern about food safety, the food safety legislation, and the importance of self-protection.

全國政協委員李惠森 建議設立「食品安全日」CPPCC Member Sammy Lee Proposes Setting Up a National Food Safety Day

1 李惠森先生認為設立全國食品安全日意義重大。 Mr Sammy Lee believes it is very meaningful to set up a National

Food Safety Day.

1

1

1 李錦記是消費者心目中的信譽品牌。 Lee Kum Kee is a proven trusted brand which is widely recognised by consumers.

26

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

1 無限極（中國）在資訊科技系統發展中注重整合，並大幅度提高了客戶的訂單速度和公司服務效率。

Infinitus (China) has integrated its IT systems and greatly enhanced the speed of customer orders and corporate efficiency.

李錦記榮獲2009年度 中國信譽企業品牌認證Lee Kum Kee Awarded “The Credible Enterprise of China” Accreditation

　　無限極（中國）在中國商業科技領先媒體《資訊週刊》發布的

「2008年中國商業科技100強」研究報告白皮書中，連續三年榜上有

名，今年排名第9位，居直銷行業第一位。

　　2008年開始，無限極（中國）在資訊科技系統發展中注重整合，

改變訂貨、付款、物流等環節分離的狀況，用一個統一的服務視窗

為市場提供即時服務，極大地提高了客戶的訂單速度和公司服務效

率。同時，公司對ERP系統進行升級，使李錦記向中國第一的目標

邁進，突破了資訊科技支援的瓶頸。

Information Week, China’s leading technology media, released the “2008 China Business Technology 100” white paper. Infinitus (China) for the third consecutive year was on the list, ranking No. 9 this year, and No. 1 in the direct selling industry.

Since 2008, Infinitus (China) integrated its IT systems, changed the separate functions of orders, payments and logistics into a single window to provide real-time services for the market, and greatly enhanced the speed of customer orders and corporate efficiency. Also, the company’s ERP system was upgraded to clear the bottleneck of its IT support solutions, enabling the Company to achieve its No. 1 in China goal.

無限極(中國)連續三年榮獲「中國商業科技100強」稱號Infinitus (China) Listed in the “China Business Technology 100” for the Third Consecutive Year

　　李錦記榮獲中華（海外）企業信譽協會及信譽研究院（中國）

聯合頒發2009-2011年度《中國「信譽企業」認證》，並同時獲頒

2009年度「香港名牌」金獎品牌。頒獎典禮於6月8日假香港港麗酒

店舉行，出席嘉賓包括香港交易所行政總裁周文耀先生、立法會議

員劉健儀女士、香港經濟日報副社長石鏡泉先生、香港理工大學校

長唐偉章先生及新華社亞太分社社長薛永興先生等，而李錦記營運

總裁曾慶鴻先生也代表公司出席這次的活動。

　　李錦記這次勇奪兩項殊榮，反映消費者對李錦記品牌的高度認

同，不僅肯定了李錦記在醬料行業的領導地位，更確立李錦記這家

百年民族企業的卓越成就。

Lee Kum Kee receives a dual honour of “ The Credible Enterprise of China” Accreditation 2009-2011 and Gold Medal in “Consumer’s Most Favorable Hong Kong Brands 2009” by China Enterprise Reputation & Credibility Association (Overseas) Limited and Reputation Institute China. The award presentation ceremony was held at Conrad Hong Kong on 8 June. Mr Paul Chow, Chief Executive of Hong Kong Exchanges and Clearing Limited; Ms Miriam Lau, Member of Legislative Council; Mr Shek Kang Chuen, Associate Publisher of Hong Kong Economic Times; Professor Timothy Tong, President of The Hong Kong Polytechnic University and Mr Xue Yongxing, Head of Xinhua News Agency were among the honorable guests in the event. Chief Operating Officer of Lee Kum Kee Mr George Tsang also attended the ceremony.

This award once again reinforces market leadership of Lee Kum Kee in sauce industry and acknowledges our outstanding achievement as an ethnic Chinese enterprise.

1 李錦記營運總裁曾慶鴻先生從香港理工大學副校長呂新榮手上接過獎牌。

Mr George Tsang, Chief Operating Officer of Lee Kum Kee, receives the trophy from Dr Lui Sun-wing, Vice President of The Hong Kong Polytechnic University.

1

1

27

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

On 16 March 2009, Infinitus (China) was officially recognized as the National High-Tech Enterprise by the Government. It was the first national authorization after the evaluation criteria were modified and a sound recognition was made for Infinitus (China) on its technology capacity.

The new evaluation method was released by the Government in April 2008. The authorization standard was significantly improved as the life tenure was abolished and replaced by a 3-year term. The qualitative indicators were also clarified, such as the requirement that an enterprise must have more than 60% gross revenue from products (or service) with its independent intellectual property rights. In their application, companies have to pass the inspection of the local and provincial Science and Technology Bureau, Ministry of Science and Technology, Ministry of Finance, State Administration of Taxation and technology experts before final confirmation. Among the former high-tech enterprises, only less than 30% have been re-authorized this time.

Products of Infinitus (China) have been accord with the State policy and listed among the key state supported high-tech fields (biology and new medicine technology, and functional food and biotechnology technology). The authorization is due to its strong scientific and technological strength.

This authorization has five aspects of affirmation. It affirmed the company’s possession of core technology with independent intellectual property rights, of professional technology and R&D team, of heavier R&D investment, of strong transformation capacity from science and technology into achievements, and of higher R&D organization management standards (including R&D management system, researching facilities, research cooperation and financial management system).

The authorization also plays an important role in the company’s future development. It serves to upgrade the company image of science and technology within the industry, to stimulate greater cooperation of research institutions and to attract more professionals to join in. At the same time, Infinitus (China) will receive more support from the state government to help continue to increase research investment, to provide customers with better products in quality and functions, which will in turn promote the development of the market.

　　2009年3月16日，「高新技術企業認定管理工作

網」正式公告無限極（中國）獲得「國家高新技術企

業」認定。這是新審核標準下的首次國家級認定，是

對無限極（中國）科技實力的權威認可。

　　2008年4月，國家相關部門出臺了新的《高新技術

企業認定管理辦法》，大幅提高了認定標準，廢除了

過往認定的終身制（改為3年制），明確了各項量化的

評定指標，包括企業的自主核心知識產權的產品（服

務）收入要占企業當年總收入的60%以上等規定。申

報企業必須經過當地科技局、省科技廳、國家科技

部、財政部、國家稅務總局以及國內一流技術專家等

環節的層層嚴格審核，在一致通過之後才能最終獲得

認定。在廣東省原有的高新技術企業中，只有不到

30%比例的企業獲得本次認定。

　　無限極（中國）的產品結構符合國家產業政策，位

列國家重點支持的高新技術領域（生物與新醫藥技術

和功能性食品及生物技術），憑藉著強大的科技實力

獲得了國家「高新技術企業」的認定，實至名歸。

　　這項認定對無限極（中國）有五個方面的肯定。它

肯定了無限極（中國）擁有企業自主知識產權的核心技

術，擁有較強的專業技術和研發團隊，擁有較高的研

發投入，擁有較強的科技成果轉化能力，擁有較高的

研發組織管理水準（包括研發管理制度、研發設施、

產學研合作和財務管理制度）。

　　這項認定對未來的發展也將起到重要的作用。它

將能提升公司在行業內的整體科技形象，吸引更多科

研機構參與合作，吸納更多專業人才的加入。與此同

時，無限極（中國）將在科技方面獲得國家政府更多的

支持，有助於繼續加大科研投入，為顧客提供更多更

好的高科技產品，為市場發展助力。

無限極(中國)榮獲國家高新技術企業稱號Infinitus (China) Receives National High-Tech Enterprise Recognition

1 無限極（中國）獲得「國家高新技術企業」認定，是對公司科技實力的權威認可。 Infinitus (China) is officially recognized as the National High-Tech Enterprise to commend for its technology capacity.

1

28

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

1 蘇盈福先接過集團主席李文達先生授予的旗幟。 Mr Daniel Saw receives the flag from Group Chairman Mr Lee Man Tat.

2 李文達先生嘉許優秀員工。 Mr Lee Man Tat presents gifts to outstanding employees.

李錦記（中國）銷售有限公司2009銷售年會2009 Lee Kum Kee China Trading Annual Sales Conference

　　李錦記（中國）銷售有限公司於2009年3月2日至3日，

在杭州龍禧福朋喜來登酒店舉行了2009年銷售年會。李

錦記集團主席李文達先生、李錦記醬料集團主席李惠雄先

生、執行董事李惠中先生、李錦記（中國）銷售有限公司

總裁蘇盈福先生、中國區管理層與全國優秀銷售人員共

300多人濟濟一堂，共同參與了是次活動。

　　在為期兩天的會議中，蘇盈福先生針對2009年的市場

特點提出了五大核心策略：即整合銷售體系、發展餐飲通

路、加深品牌行銷、建立專業銷售資訊系統及提升銷售培

訓和培養人才。技術總監楊潔明女士發表技術報告，而銷

售部與市場部在行銷、管道銷售、零售及市場支援方面也

提供了有力的支持方案。

　　在第二天下午的團隊建設活動中，集團的管理層們與

銷售同仁共同參與，充分體現了「心一致，行動一致」的

精神，這不僅拉近了彼此間的距離，同時也加強了各銷售

同事在新的一年再創佳績的決心。

The Annual Sales Conference of Lee Kum Kee China Trading Co., Ltd. was held on 2-3 March in Hangzhou. More than 300 par ticipants, including Mr Lee Man Tat, Group Chairman, Mr David Lee, Chairman of Lee Kum Kee Sauce Group, Executive Director Mr Charlie Lee, President of Lee Kum Kee (China) Trading Mr Daniel Saw, the China management team and outstanding sales colleagues, joined the meeting.

During the conference, Daniel put forth 5 core strategies relating consolidating the sales system, developing food service channels, deepening the brand selling, establishing a professional sales information system and improving sales training and developing talents. Ms Yang Jie Ming, Technology Director of Xinhui plant gave a technical report, while the sales and marketing team presented their proposals on trade-marketing, distribution as well as retail and market support.

The management and sales colleagues joined the team building activity on the second day, fully symbolising the spirit of “One vision, one action”. The conference not only provided an opportunity for interaction, but also strengthened the confidence of all staff members to score to new heights in the new year.

1 2

29

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

國家工商總局局長會晤集團主席李文達Minister of Industry and Commerce Meets Group Chairman Lee Man Tat

　　集團主席李文達先生聯同健康集團主席兼行政總裁

李惠森先生於3月23日到北京拜訪國家工商總局，並獲得

國家工商行政管理總局局長周伯華先生親自接待。李文達

先生向周局長介紹了李錦記「思利及人、永遠創業」的核

心價值和公司的經營狀況，讓局長加深瞭解李錦記的企業

理念和長遠發展，周伯華局長對於李錦記給予充分肯定。

Group Chairman Mr Lee Man Tat and Health Products Group Chairman and Managing Director Mr Sammy Lee visited the State Administration for Industry and Commerce (SAIC) in Beijing on 23 March, and was received in person by Mr Zhou Bohua, Minister of SAIC.

Mr Lee Man Tat introduced to Mr Zhou Lee Kum Kee’s core values of “Considering others’ interests and constant entrepreneurship”, as well as the company’s operations. Mr Zhou was impressed by Lee Kum Kee’s corporate philosophy and long-term developments and has given full recognition to the Company.

1 李文達先生向周伯華局長簡介公司的經營狀況。 Mr Lee Man Tat introduces to Mr Zhou Bohua the Company’s operations.

1

30

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　由遼寧省統戰部、遼寧省海外聯誼會、中國聽力醫學

發展基金會、遼寧省殘疾人康復中心共同發起的「和諧遼

寧愛心行」系列公益活動—無限極（中國）捐款30萬元救

助貧困聾兒的語訓班結業儀式及聯歡會，在遼寧省殘疾人

康復中心隆重舉行。

　　活動匯報了自去年3月起75名貧困聾兒在康復中心老

師們的悉心培育下，得到科學、系統、全面的康復訓練，

讓孩子們在短短的十個月時間內，就在聽覺上取得了很大

進步，取得跨越天然屏障，走進有聲世界的可喜成果。

　　在過去的10個月，公司從管理層到業務夥伴都在持續

關注進行語訓的聾兒們，曾多次到訪康復中心，熱心探訪

這群孩子，並贈送小禮物，與孩子們親切溝通與交流。我

們希望通過這些行動，向孩子們傳遞社會對他們的關愛，

增強他們對生活的信心，同時也體現了企業社會責任感。

　　經過大家的共同關愛和培育，聾兒們在聽力、語言、

學習能力和認知能力上都有了明顯的改善，其中，18名孩

子更將於今年9月順利進入正常學校就讀。

The United Front Work Department of Liaoning Province, Liaoning Overseas Friendship Association, China Audiology Development Foundation, and Liaoning Disabled Rehabilitation Center co-sponsored the public welfare activity “Harmonious Liaoning Caring Tour”, to which Infinitus(China) donated RMB 300,000 in helping language training for deaf children from poor families. The closing ceremony of the language training courses for deaf children from poor families was held in the Liaoning Disabled Rehabilitation Center. The closing ceremony of the language training courses for deaf children from poor families was held in the Liaoning Disabled Rehabilitation Center.

It was reported that 75 deaf children from poor families had largely improved their hearing after systematic training by teachers from the rehabilitation center within only 10 months since March of last year.

During the past 10 months, the management team and business par tners of the company paid sustained attention to the deaf children. They visited the rehabilitation centres, communicated with the children and presented them gifts. These actions have signified to the children the care of society, enhanced their confidence in life, and projected the Company’s corporate social responsibility.

After continuous training, the deaf children have significantly improved in hearing, talking, learning and cognitive ability. 18 of them will be entering ordinary schools to study in September this year.

無限極(中國)「和諧遼寧愛心行」 貧困聾兒語訓結業儀式Closing Ceremony of Infinitus China’s Language Training Courses Held in Liaoning

1 貧困聾兒在康復中心老師們的悉心培育下，得到科學、系統和全面的康復訓練。

Deaf children from poor families have largely improved their hearing after systematic training by teachers from the rehabilitation center.

1

31

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　由無限極（中國）捐助、中國聽力醫學發展基金會主辦

的「愛要讓你聽見—無限極（中國）捐助雲南貧困聾兒語

訓班開班」儀式，於2009年3月3日「全國愛耳日」在雲南

省保山市關愛學校舉行。

　　為將「救助貧困聾兒」的公益活動持續廣泛的開展下

去，讓更多的人都來關注聾兒的康復工作，無限極（中國）

於2008年，號召全體無限極員工及消費者一起參與愛心

行動，通過每銷售一盒無限極營養樂或營養適就捐贈5元

的公益行銷以及個人捐款等多種形式，共籌集資金近30萬

元。經中國聽力醫學發展基金會和當地政府相關部門甄選

後，最終決定將這筆善款用於30名（其中保山市10名、騰

沖市20名）貧困聾兒購買助聽器與製作耳膜，接受為期10

個月的語言康復訓練，以及舉辦聾兒家長培訓班，並在幫

助聾兒恢復聽覺上取得理想成果。

The opening ceremony of “Love for You to Hear -Language Training Class for Poor Deaf Children” funded by Infinitus (China) was hosted by China Audiology Development Foundation on 3 March, the “National Ear-care Day”, at Caring School, Baoshan, Yunnan Province.

As the “Help the Deaf Children in Poverty” activity continued to roll out and aroused more people to pay greater attention to the rehabilitation of deaf children, Infinitus (China) called on all the employees and consumers to participate in caring action in 2008. For the sale of every box of Infinitus Nutri-Happy Supplement Meal or Infinitus Nutri-Suit Supplement Meal, the Company would donate RMB 5 towards this cause. Together with individual donations, a total fund of nearly RMB 300,000 was raised. After careful consideration by the China Audiology Development Foundation and local government’s affiliated depar tments on allocation of the funds raised, they decided to use it for buying hearing aids and making eardrums for 30 deaf children (10 from Baoshan, 20 from Tengchong) from poor families, providing them with 10 months’ language rehabilitation training, and also providing training courses for their parents. Great results were achieved in helping the deaf children in poverty.

無限極(中國)捐助雲南貧困聾兒語訓班開班Language Training Class Funded by Infinitus (China) for Deaf Children in Poverty Commences

1 無限極為救助貧困聾兒的公益活動共籌集資金近30萬元。 A total fund of nearly RMB 300,000 was raised by Infinitus for the charity project.

1

32

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　在3、4月期間，上海市徐匯區政府考察團、新疆維

吾爾自治區商務廳代表團以及河北省衡水地區政府代表團

分別到訪李錦記集團的企業支援中心。集團主席李文達先

生、醬料集團主席李惠雄先生及董事李惠民先生親自接

待了各代表團，並向嘉賓們詳細介紹了李錦記各類醬料的

全自動化生產流程和精密先進的產品試驗室設施，讓考察

團官員們更清楚瞭解李錦記的管理文化、嚴謹的品質監控

以及優質和創新的多元化產品系列。

內地各政府考察團到訪香港企業支援中心Delegations from Various Provincial Governments Visit the Hong Kong Corporate Support Centre

In March and April, delegations from the Xuhui District Government of Shanghai, the Commercial Bureau of Xinjiang Autonomous Region and the Hengshui District Government of Hebei Province visited Lee Kum Kee Group’s Corporate Support Centre. Group Chairman Mr Lee Man Tat, Sauces Group Chairman Mr David Lee together with the Company’s Executive Director, Mr Eddy Lee greeted the delegations. During the visits, the Company introduced in detail Lee Kum Kee’s fully automated production process and advanced product testing facilities. It helped the delegates better understand Lee Kum Kee’s management culture, stringent quality control measures and its diversified range of quality and innovative products.

1 集團主席李文達先生聯同醬料集團主席李惠雄先生設宴款待上海市徐匯區區長陳寅先生。

Group Chairman Mr Lee Man Tat and Sauce Group Chairman Mr David Lee host a lunch for Mr Chen Yin, Magistrate of Xuhui District.

2 執行董事李惠民先生接受衡水市長高宏志先生的紀念品。 Execut ive Director Mr Eddy Lee receives a souvenir from

Mr Gao Hongzhi, Mayor of Hengshui District Government.

3 李錦記管理層與新疆維吾爾自治區商務廳代表團合照。 Lee Kum Kee management and representatives of the Commercial

Bureau of Xinjiang Autonomous Region.

1 2

3

33

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　江門市海關關長在江門市領導的陪同下到李

錦記新會廠參觀，並獲得集團主席李文達先生、

執行董事李惠中先生及新會廠管理層親自接待。

通過參觀瞭解，各官員表示對李錦記廠先進及嚴

謹的生產流程非常滿意，並與李錦記集團的管理

層進行了詳盡會談，雙方交流了不少寶貴的意

見。

The Superintendent of the Jiangmen Customs, flanked by senior government officials of Jiangmen Municipality, visited our Xinhui Plant and was received by Group Chairman Mr Lee Man Tat, Executive Director Mr Charlie Lee, and the management team of the Xinhui Plant. The officials were very impressed with Lee Kum Kee’s stringent production process, and exchanged views extensively with Lee Kum Kee Group’s management.

江門市海關領導參觀 李錦記新會廠Senior Customs Officials from Jiangmen Visit Lee Kum Kee’s Xinhui Plant

1 集團主席李文達先生和執行董事李惠中先生接待江門市海關關長的到訪。

Group Chairman Mr Lee Man Tat and Executive Director Mr Charlie Lee welcome the visits of Superintendent of the Jiangmen Customs.

　　江門市政協副主席何羨松、新會區區委書記

宋波及新會區政協副主席李全勝陪同江門、新會

各銀行行長到訪無限極（中國）及李錦記醬料廠。

當日，李文達先生、李惠雄先生、李惠中先生一

起陪同嘉賓和領導們參觀，互相交流如何有效地

應付金融危機所帶來的影響。

Jiangmen City Political Consultative Conference Vice Chairman He Xiansong, Xinhui District Party Secretary Song Bo and Xinhui Distr ict Political Consultative Conference Vice Chairman Li Quansheng accompanied the Chiefs of the banks in Jiangmen and Xinhui to visit the Lee Kum Kee Sauce Factory and Infinitus’ health products production lines. That day, Messrs Lee Man Tat, David Lee and Charlie Lee hosted the visit and exchanged views with the guests on how to weather the financial crisis.

銀行貴賓和領導參觀李錦記Bankers visit Lee Kum Kee

1 江門市政協主席帶領一班銀行貴賓到訪李錦記新會廠。

Jiangmen City Political Consultative Conference Vice Chairman leads a group of Chiefs of the banks in Jiangmen and Xinhui to visit Lee Kum Kee Xinhui Plant.

1

1

34

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　以清華大學校長顧秉林為首的清華代表團到淺水灣的

李家宅邸探訪李錦記集團主席李文達先生。李文達伉儷親

自款待了一班貴賓並一起共晉晚餐，當晚大家進行了深入

而親切的交流，每人都盡興而歸。

貴賓探訪集團主席李文達先生VIP Guests Visit the Lee Residence

A delegation of Tsinghua University professors led by the President Gu Bing Lin visited the residence of Lee Kum Kee Group Chairman Mr Lee Man Tat in Repulse Bay. Mr and Mrs Lee Man Tat warmly welcomed the guests and hosted a dinner in their home.

1 清華大學校長顧秉林向集團主席李文達先生致送紀念品。 President Gu Bing Lin of Tsinghua University presents a souvenir to Group

Chairman Mr Lee Man Tat.

2 李文達先生設宴款待清華大學代表團。 Mr Lee Man Tat arranges a dinner reception for Tsinghua University delegates.

1

2

35

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

3 李文達伉儷接待新會區人民政府領導。 Mr and Mrs Lee Man Tat welcome Xinhui officials.

4 李文達夫人向江門市市長王南健先生致送紀念品。 Mrs Lee presents a souvenir to Jiangmen Mayor Mr Wang Nanjian.

　　由新會區人民政府區委宋波書記率領一行11人到淺水

灣探訪了李文達先生。集團主席李文達先生特別在香港高

爾夫球會設宴款待各位領導，並進行了親切的交談。

　　另外由江門市市長王南健先生率領的代表團也於3月

24日探訪了李錦記集團主席李文達先生，雙方作了愉快而

具建設性的交流。

A delegation from the Xinhui People’s Government, led by Party Secretary Song Bo, visited Group Chairman Lee Man Tat at their residence. Mr Lee hosted a reception for the Xinhui officials at the Hong Kong Golf Club where they had further exchanged of views.

Jiangmen Mayor Mr Wang Nanjian also visited Mr Lee Man Tat with a group of delegates on 24 March 2009. Both parties exchanged views and insights on the occasion.

3

4

36

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　一年一度的江門市慈善公益萬

人行活動又響起了鑼鼓！李惠中先

生以榮譽市民的身份參與了此次活

動。此外，李錦記（新會）食品有限

公司也派出了隊伍，一起為慈善事

業貢獻一份力量！

The Annual Charity Walk of Jiangmen City was kicked off . Mr Char l ie Lee par ticipated in this charity fundraising activity in his capacity as honourary citizen of Jiangmen. In addition, Lee Kum Kee (Xinhui) Food Company Ltd also sent a team to join the charity walk to support the fund raising event.

李惠中先生參加江門市慈善公益萬人行Charlie Lee Joins Charity Walk in Jiangmen

　　省港澳辦林迪夫副主任帶領江

門市外事僑務局領導和新會外事僑

務局領導約15人，探訪李錦記新會

廠及無限極生產基地，此行的目地

是在嚴峻的金融海嘯的衝擊下，激

勵企業要再接再厲，創出更美好的

明天！

The Guangdong Province Hong Kong and Macao Office Deputy Director Lin Difu led 15 senior officials of the External Affairs Overseas Chinese Affairs Bureau of Jiangmen Municipality and Xinhui District to visit Lee Kum Kee Xinhui Plant and Infinitus (China). The Government officials showed their suppor t to enterpr ises during the visit, and encouraged them to create a brighter future to weather the financial tsunami.

廣東省港澳辦領導蒞臨李錦記Leaders of the Guangdong Province Hong Kong and Macao Office Pay Visit to Lee Kum Kee

1 廣東省港澳辦林迪夫副主任到訪李錦記新會廠及無限極生產基地。

Guangdong Province Hong Kong and Macao Office Deputy Director Lin Difu led a visit to Lee Kum Kee Xinhui Plant and Infinitus (China).

1 李惠中先生和李錦記（新會）食品有限公司的團隊參加了江門市慈善公益萬人行活動。

Executive Director Mr Charlie Lee joins with a team of Lee Kum Kee (Xinhui) Food Company Ltd in the Charity Walk of Jiangmen City.

1

1

37

CO

RP

OR

AT

ELIN

K

集 團 訊 息 C O R P O R AT E N E W S

　　中國人民政治協商會議第十三屆江門市新會

區委員會第四次會議在2009年3月2日召開，李惠

中先生出席了該會議及活動，與各委員會成員共

同商討新會區的未來發展。

The 4th Meeting of the 13th Jiangmen City Xinhui District Committee of the Chinese People’s Political Consultative Conference was held on 2 March 2009. Mr Charlie Lee attended the meeting and related activities, and discussed with the various members the future developments of Xinhui District.

李惠中先生參與新會政協 第四次會議Charlie Lee Attends the 4th Meeting of the Xinhui Political Consultative Conference

　　2009年3月14日香港科技大學一行16人前往

李錦記新會生產基地參觀，受到集團主席李文達

夫人李蔡美靈女士的熱情招待。新會廠管理層還

親自陪同嘉賓們在中央飯堂享用午膳，並與眾嘉

賓一同參觀了無限極（中國）新會生產基地以及新

建成的中草藥園。

　　李夫人還邀請嘉賓到兆南樓享用甜品，並親

切地聆聽嘉賓們對此行的感受，隨後各位嘉賓

在新會廠副總經理莫國棟先生的陪同下參觀了廠

房。翌日，嘉賓們還參觀了新會葵博園、勞動大

學、小鳥天堂以及梁啟超故居，增加了一眾嘉賓

對新會旅遊文化的認識。

On 14 March, 16 guests from the Hong Kong University of Science and Technology visited Lee Kum Kee’s Xinhui Plant, and were welcomed by Mrs Lee Choi May Ling and the management team of the Xinhui Plant. They had lunch at the central canteen of the plant. Mrs Lee accompanied the guests as they visited the Infinitus (China) Xinhui Production Base and the newly built Chinese Herbal Medicine Park.

Mrs Lee also invited the guests to Siu Nam Lodge for a casual chat over desser ts. Then the guests were accompanied by Mr Tony Mok, Deputy General Manager to visit the Xinhui Plant. The next day, the guests toured around the Xinhui Palm-leaves Expo Garden, Labour University, Birds Paradise and the Former Residence of Liang Qichao. The local tour gave them a better understanding of Xinhui’s cultural attractions.

香港科技大學參觀 李錦記新會廠Visit of Hong Kong University of Science and Technology to Lee Kum Kee Xinhui Plant

1 李惠中先生出席中國人民政治協商會議第十三屆江門市新會區委員會第四次會議。

Mr Charlie Lee attends the 4th Meeting of the 13th Jiangmen City Xinhui District Committee of the Chinese People’s Political Consultative Conference.

1 李蔡美靈女士在兆南樓熱情款待香港科技大學的代表。 Mrs Lee Choi May Ling welcomes guests from the Hong Kong University of

Science and Technology at the Siu Nam Lodge.

1

1

市 場 傳 真 M A R K E T U P D AT E S

香港全新推出的巴士廣告

Launch of new advertising campaign in Hong Kong

38

CO

RP

OR

AT

ELIN

K

39

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

　　香港企業支援中心新設立的廚藝及家政中心，舉行了

一次以「中醬西用」為題的聚餐。李惠民先生與十二位同

事是晚享用了六道以李錦記醬料烹調的西餐，各同事體驗

了該中心的運作之後，給予了很多寶貴意見，相信定能令

廚藝及家政中心在日後運作得更完善。

　　廚藝及家政中心不但設有家庭式的廚房設施，亦加設

了餐飲及工業用的設備及機器，再加上宴會室及演示廳的

配套，日後各同事可充分利用這資源，進行宴請客戶、員

工培訓、廚師示範和交流等各類活動。

The newly established Culinary and Home Economics Centre in the Corporate Support Centre is well equipped with home use stoves, food services utensils as well as industrial use facilities. With the support of a dining room and an auditorium, Lee Kum Kee colleagues could fully utilize these resources for staff training, cooking demonstrations as well as for entertaining guest.

A dinner themed “application of Lee Kum Kee sauces on western dishes” was organised for staff to try out the new application of our sauces as well as the facilities of the Culinary and Home Economics Centre. They gave valuable comments on the food and facilities, which would help improve the service standards of the Centre.

香港 HONG KONG

香港企業支援中心設立廚藝及家政中心Opening of Culinary and Home Economics Centre

1 廚藝及家政中心不但具備家庭式廚房設施，更加設了餐飲及工業用設備。

The Culinary and Home Economics Centre is well equipped with home use stoves, food services utensils and industrial use facilities.

2 執行董事李惠民先生與一班同事在廚藝及家政中心享用了以李錦記醬料烹調的西餐。

Executive Director Mr Eddy Lee and a group of colleagues enjoy a delicious western dinner seasoned with Lee Kum Kee sauces at the Culinary and Home Economics Centre.

1

2

40

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

李錦記產品概覽。Worldwide Product Portfolio Snapshots.

　　企業市場製作了「李錦記全球產品概覽」並上載於公

司的內聯網上。透過此概覽檔，同事可以認識到公司在全

球市場售賣的主要產品系列和包裝規格，以及各市場的重

點專有產品。

Global Marketing has developed a “Worldwide Product Portfolio Snapshots” which is now available on the Company’s intranet. Staff members can easily find the images and listing of products and their available pack sizes Lee Kum Kee carries around the world, as well as the zone-specific products carried by each market.

香港 HONG KONG

李錦記全球產品概覽 內聯網上一目了然Worldwide Product Portfolio Snapshots

1 XO醬精裝禮盒﹝原味/特辣﹞ XO Sauce Gift Box (Regular / Extra Hot)

2 以XO醬禮盒作為主題的巴士車身廣告。

Taking XO Sauce as the advertising theme for public bus.

　　香港市場推出多款全新設計的禮盒，包括XO醬「精

裝禮盒」及兩款舊庄特級蠔油禮盒，包裝高雅大方，為顧

客帶來更尊貴貼心的送禮佳品。

　　為配合強大宣傳活動，除了播放「李錦記餐餐陪伴

您」的電視廣告外，更推出XO醬及舊庄特級蠔油巴士車

身廣告，並在各港、九、新界主要巴士路線進行推廣。

The Hong Kong market specially launched various new gift packs including XO Sauce Gift Box and two Premium Oyster Sauce Gift Boxes. The new gift sets provided consumers with another excellent choice of fine gifts during festive season.

A series of advertising campaigns was launched to arouse public awareness of the Lee Kum Kee brand and its premium products, including television commercials as well as outdoor advertising on buses in Hong Kong to promote XO Sauce and Premium Oyster Sauce.

香港 HONG KONG

李錦記禮盒— 全新設計　送禮首選New Design of Gift Packs

2

1

41

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

1 一套3輯的中國菜系食譜光碟。 A set of 3 Chinese cuisines DVDs.

1 一系列的產品及品質概要說明書。 A Series of Products & Professional Endorsement Fact Books.

　　為加深負責市場推廣及餐飲銷售的同事對中國菜系的

認識，香港企業市場功能組製作了一套3輯的中國菜系食

譜光碟，分為京滬菜、粵菜及川湘菜，分別邀請了3位香

港名廚示範共30道菜式。

　　食譜光碟內除了有烹調示範外，更特別加插廚師對調

味與醬料運用心得及烹調技巧分享。而光碟盒內所附加的

一本小冊子，除了有各菜系的背景資料及食譜外，更有李

錦記醬料於該菜式上的應用特點和烹調秘訣。

To equip the food service sales and marketing colleagues with product application knowledge about major regional cuisines of China, Global Marketing has developed a set of 3 DVDs featuring Chinese Cuisines, including Beijing-Shanghai dishes, Cantonese dishes and Sichuan and Hunan dishes. Three master chefs in Hong Kong were invited to demonstrate 30 dishes in the DVDs.

These star chefs demonstrated the dish preparations, the use of sauces and cooking skills in the programme. There is also a booklet in the DVD set containing the concise background of the cuisines, the recipes, as well as descriptions of sauce applications, cooking tips and so on. The DVDs were sent to zone representatives and are ready to share with related colleagues for internal training purposes.

香港 HONG KONG

全新中國菜系食譜光碟Chinese Cuisines DVD Ready for Product Application Training

　　為協助同事掌握產品的重點，以進行有效的推廣及銷

售工作，企業市場功能組針對公司的熱賣產品包括蠔油、

醬油、蝦醬及四大醬料（海鮮醬、排骨醬、蒜蓉辣椒醬、

叉燒醬），製作了一系列的產品概要說明書，讓同事更深

入認識李錦記重點產品的應用、優勢及獨特賣點。

　　除此以外，也有一套品牌及品質專業認證概要說明

書，讓同事瞭解李錦記以往所獲得的認證及獎項，幫助其

更有效地向消費者介紹李錦記信譽優良的品牌和品質卓越

的產品。

A series of product fact books, including Oyster Sauce, Soy Sauce, Fine Shrimp Paste and 4 Key Sauces (Hoisin Sauce, Spare Rib Sauce, Chili Garlic Sauce and Char Siu Sauce) has been developed to facilitate better understanding of Lee Kum Kee’s flagship products.

In addition, a “Professional Endorsement” fact book has also been developed for staff members to get familiar with the recognitions and awards received by Lee Kum Kee. These tools aim to uplift the awareness of our front-line members about the credibility of the Lee Kum Kee quality products, with various professional endorsements. Those fact books have been uploaded to the intranet for colleagues to download for self-study and reference.

香港 HONG KONG

李錦記產品及品質 概要說明書Lee Kum Kee Products & Professional Endorsements Fact Books

1

1

42

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

　　公司在2月誠邀台灣著名烹飪教師—程安琪女士前來

參觀李錦記位於香港大埔的企業支援中心和新會廠。程老

師擔任李錦記台灣市場烹飪顧問已一年，我們除安排她參

觀廠房外，更安排了程老師在實驗廚房進行產品試味和烹

飪料理技巧分享，並在新會品嚐了醬油宴。

　　程老師表示這是她第一次參觀醬油及醬料工廠，很高

興能瞭解醬油的整個生產過程，提高了她對李錦記廠的生

產流程、醬油缸的設備和品質管理的認同，也增強了她對

李錦記產品的信心。她十分欣賞使用不同李錦記醬料創製

出來的菜式，對此感到趣味無窮。

In February, Lee Kum Kee invited famous Taiwan cooking teacher Ms Angela Cheng to visit the Corporate Support Centre in Hong Kong and the Xinhui Plant. In addition to the plant visit, we also organised a product tasting and cooking technique sharing session at the Culinary and Home Economics Centre, and a “soy sauce” banquet in Xinhui.

Angela mentioned that this was her first time visiting our Sauce Plant, and that she was especially impressed with Lee Kum Kee’s state-of-the-art production facilities and stringent quality control procedures. This arrangement enhanced her understanding of the Lee Kum Kee sauce production process and high-quality standard. She was also thrilled by the creative dishes made with Lee Kum Kee sauces.

台灣 TAIWAN

台灣著名烹飪教師— 程安琪女士到訪李錦記 Famous Taiwan Cooking Teacher Visits LKK Plants

　　美國李錦記為增加主流消費人群對熊貓牌系列新產

品的試用率，於2009年1月聯合當地報紙投遞服務進行

了「產品試用投遞到家」的活動。此活動集中在加州洛杉

磯和三藩市兩大地區，共有15萬戶人家在當天訂閱的報紙

袋中收到李錦記附送的熊貓牌方便醬料一包，聯同一張折

扣券。活動當天的報紙袋上也印有全版李錦記熊貓牌產品

平面廣告。

　　這次活動得到很多消費者的正面回應，他們通過電話

和電郵方式查詢關於售賣熊貓牌方便醬料的超市地點等資

訊，令李錦記達到增加目標人群試用率及提高產品口碑的

目的。

To increase the new product trial rate targeting at American mainstream customers, Lee Kum Kee (USA) Inc. introduced the “House Drop” programme as par t of the Panda Brand® launch campaign in January 2009. This programme targeted at two main cities, Los Angeles and San Francisco. A total of 150,000 households received a pack of our Panda Brand® Menu-Oriented Sauce along with a coupon for a future purchase in their newspaper. The plastic wrap covering the newspaper displayed our Panda Brand® advertisement and a coupon.

The programme has been successful to date with many consumers commenting via telephone and email that they have received our sauce and are looking to buy the Panda Brand® Menu-Oriented Sauce at their local grocery stores. We have not only achieved the objectives of increasing the product trial rate, but also promoting the brand through “word of mouth”.

美國 USA

產品試用投遞到家Panda Brand Launches “House Drop” Program

1 印有全版李錦記熊貓牌產品平面廣告及折扣券的報紙袋。

Panda Brand “House Drop” overwrap with the Ad and a coupon.

2 李錦記在美國的廠房。 Lee Kum Kee Plant in the United

States.

1 台灣著名烹飪教師程安琪女士參觀李錦記新會廠。 Famous Taiwan cooking teacher Ms Angela Cheng visits the Xinhui Plant.

1

2

1

43

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

　　中國調味品協會一向以推動中國調味品行業發展為目

標，該會的會長衛祥雲先生及夫人到訪李錦記（美國）公

司洛杉磯總部進行參觀交流。此次訪問的主要目的，是為

了瞭解美國主流及亞洲人調味品市場的消費狀況，亦藉此

機會讓會長認識到李錦記在美國市場的實力。

　　衛祥雲先生及夫人與李錦記公司代表會談以瞭解美國

食品及藥物監察委員會有關法例及食品進口法規，以及李

錦記在美國當地的生產情況和現時的市場概況，並參觀了

倉庫和新建廠房的現代化生產線。隨後，一行人還前往多

處具代表性的零售賣場視察市場的消費狀況。

The China Condiment Industry Association aims to foster the development of the condiment industry in China. The Association’s President Mr Wei Xiangyun and his wife visited Lee Kum Kee (USA) Inc facility in Los Angeles. The purpose of the visit was for Mr Wei to better understand FDA’s rules and regulations on imported food as well as Lee Kum Kee’s US operations and capacity in regards to the production of Asian condiments in the American market.

Mr Wei’s visit included a tour of the warehouse, and the new production facility. He was briefed on Lee Kum Kee (USA) Inc’s strong market position in the Asian condiments category when he visited key Asian and mainstream supermarkets.

美國 USA

中國調味品協會會長 訪問李錦記(美國)公司 President of the China Condiment Industry Association Visits LKK (USA) Inc.

1 中國調味品協會會長衛祥雲伉儷（中）到訪李錦記（美國）洛杉磯廠房。

Mr and Mrs Wei Xiang Yun, President of China Condiments Industry Association (middle) visit Lee Kum Kee (USA) Inc in Los Angeles.

　　著名的美國烹飪學院東岸學生在2月13日，到洛杉磯

李錦記總部交流學習。美國烹飪學院極具盛名，他們培養

的學生均有機會成為美國新一代烹飪大師。

　　是次交流會上，李錦記特邀著名烹飪大師Rober t

Danhi分享如何運用李錦記醬汁烹調亞洲美食。其中主要

示範的醬料包括蠔油、草菰老抽、蒜蓉辣椒醬、蘇梅醬等

調味醬，這些分享均加深了到訪者對李錦記品牌的瞭解和

信任。

On 13 February 2009, students from the Culinary Institute of America, Hyde Park visited the Lee Kum Kee facility for an Asian Sauce Seminar. The Institute is well known for nurturing star chefs of the new generation.

The seminar, hosted by Chef Rober t Danhi, gave an in-depth presentation to culinary students on the use of authentic Chinese sauces in Asian cooking. Students learned about various Lee Kum Kee sauces, including Oyster Flavored Sauce, Mushroom Dark Soy Sauce, Chili Garlic Sauce, Plum Sauce and other sauces and how each of these flavours work with various cooking ingredients. The seminar strengthened the students’ understanding of the Lee Kum Kee brand.

1 美國烹飪學院學生與李錦記同事及烹飪大師Rober t Danhi合照。 CIA students, Lee Kum Kee colleagues and Chef Robert Danhi during the seminar.

美國 USA

著名的美國烹飪學院東岸學生到李錦記交流學習Culinary Institute of America Students Visit LKK (USA) Inc.

1

1

44

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

　　美國市場推出全新熊貓牌系列產品，新包裝設計突出

活潑可愛的熊貓，提高了親善力，包裝更加強宣傳其天然

成份及營養標籤。產品一推出市面，即受到市場關注。

　　全新熊貓牌系列產品主要針對美洲非華人市場，上市

後，不但受到主流各大超市連鎖的青睞，韓國、日本、越

南、菲律賓等非華人連鎖店也紛紛爭取把新產品上架銷

售。顧客反饋道，他們不但喜愛產品的包裝，更注重產品

的天然成份，他們很高興李錦記可以提供多種清新可口的

選擇。

Lee Kum Kee (USA) has been successfully promoting the new Panda Brand® line of products. The new products prominently display a cute panda mascot named “Lee the Panda”. The Panda Brand® offers to consumers sauces made with natural ingredients. The products drew large consumer attention right after its launch.

The new Panda Brand® was also warmly introduced and welcomed into other Asian supermarket chains serving the Korean, Japanese, Vietnamese and Filipino customers. The customers’ feedback included the thrill of this new packaging and the healthy benefits of the sauces. Customers appreciate the fact that we offer these new products to meet consumers’ desire for more health conscious ingredients.

1 熊貓牌產品的新包裝設計突出活潑可愛的熊貓形象，提高親善力。

Panda Brand products prominently display a cute panda mascot.

美國 USA

李錦記熊貓牌系列及方便醬料包新產品在美加各大超市上架LKK (USA) Launches Panda Series and New MOS Products in US Supermarkets

　　為推廣熊貓牌系列產品及提高網站瀏覽人數，美國李

錦記資助位於華盛頓的非牟利組織—「國家動物園之友」

（FONZ）大熊貓生態研究項目。同時，李錦記與FONZ共

同合作推出「熊貓基金」大抽獎活動，活動細節刊登在

FONZ的網頁和他們的會員雜誌內，而李錦記更透過公司

網站及當地的中文報章宣傳這次活動。

　　活動參與者只需登入USA.LKK.com網站填寫表格即可

參加抽獎，最後將隨機抽出一名幸運兒。這名幸運兒會得

到4張華盛頓國家動物園的門票，參觀可愛的大熊貓。

To endorse the new Panda Brand® line of sauces and promote traffic to the Lee Kum Kee website, Lee Kum Kee (USA) Inc became a corporate sponsor of the Washington D.C. Friends of the National Zoo (FONZ) for the giant Panda research and rehabilitation programme.

At the same time, we partnered with the Friends of the National Zoo (FONZ) to run a sweepstakes promoting our new line through FONZ’s website www.fonz.com and its members’ newsletters.

A grand prize winner will be randomly chosen from the online entries from our usa.lkk.com website. The winner will receive a trip for 4 people to the National Zoo in Washington D.C. to see the lovely Pandas.

美國 USA

「熊貓基金」大抽獎活動Panda Brand Launches Campaign Sweepstakes Programme

1 李錦記贊助Fonz在其網頁推出「熊貓基金」大抽獎活動。 Lee Kum Kee sponsors Fonz to run a sweepstakes programme at its website.

1

1

45

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

　　馬來西亞舉辦了一個銷售大賽頒獎典禮，以獎勵多年

來支持李錦記的忠誠消費者。該比賽獲得熱烈的反應，當

天共送出的獎品價值超過7萬港幣，當中包括香港旅遊配

套以及著名零售店現金禮券。

Malaysia held a prize giving ceremony for the winners of a consumer promotion. The objectives of the consumer programme were to reward Lee Kum Kee loyal consumers for their continued suppor t and at the same time to celebrate the Company’s Anniversary.

The responses from the contestants were very encouraging. Prizes worth more than HKD70,000 were awarded to winners – including a trip to Hong Kong and cash vouchers from some leading retail outlets.

亞洲 ASIA

馬來西亞舉辦 香港美食評選大賽Hong Kong Gourmet Getaway Contest in Malaysia

　　由中餐通訊舉辦的第五屆「中餐百佳」頒獎典禮於拉

斯維加斯RIO大酒店隆重舉行。是次活動為美國中餐飲食

業界之盛事，共有來自全美各地500多家飲食企業參加。

活動設有「最具地方特色獎」、「最佳中西混合菜式獎」、

「最佳菜式呈現獎」、「健康菜式獎」、以及「新秀大廚」

等獎項，評選範圍覆蓋全美四萬四千多家餐館。李錦記積

極響應這次活動，並獨家贊助了當晚宴會的全部醬料。

　 「中餐百佳」特邀拉斯維加斯市長Oscar Goodman先生

以及名廚甄文達先生到場助興，Oscar Goodman先生更穿

上李錦記贈送的廚師服裝即興表演入廚技巧，氣氛輕鬆愉

快。

More than 500 Chinese restaurateurs from across the United States attended the award presentation. The “Top 100” winners were recognised among 44,000 Chinese restaurants across America. The award categories included top recognition for regional cuisines, Asian fusion, decor, healthy menus and rising star chefs.

The organisers of the “Top 100” committee also invited Las Vegas Mayor, Mr Oscar Goodman and famous Culinary Master, Chef Martin Yan. Mr Goodman wore the Lee Kum Kee Chef uniform and shared the stage with a special culinary demonstration by Martin Yan, which captivated the audience with great fun and joy.

1 拉斯維加斯市長Oscar Goodman以及名廚甄文達先生到場助興，市長更穿上李錦記贈送的廚師服即興表演入廚技巧。

Las Vegas Mayor Mr Goodman shares the stage with Chef Martin Yan to give a special culinary demonstration.

1 馬來西亞區域經理向優勝者頒發獎品。 Country Manager, Mr Khaw Teik Lye awards the grand prize to the winner.

美國 USA

李錦記贊助拉斯維加斯 舉辦第五屆「中餐百佳」頒獎典禮LKK Sponsors 5th Annual “Top 100 Chinese Restaurants in the USA” Awards Gala in Las Vegas

1

1

46

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

　　李錦記與韓國網上烹飪合作社—Cycook.com合辦

2009李錦記烹任教師及家政專家烹飪比賽，在R inna i

Cooking Studio圓滿舉行，透過這次比賽，選出10名專業烹

飪教師及家政專家，將於2009年協助宣傳李錦記品牌及產

品。

　　在這次比賽中，參賽者以李錦記醬料做出各種創意無

窮的佳餚，如豆瓣醬炒義大利麵，蒸辣大蜆及特色餃子

等。李錦記於2009年贊助該10位烹飪愛好者使用李錦記醬

料，於他們的烹飪課堂教授學生使用這些醬料，促使李錦

記醬料及應用滲透到更多韓國的家庭用戶。

The first Lee Kum Kee Cooking Contest 2009 in Korea jointly organized by Lee Kum Kee and an on-line cooking community, Cycook.com, for cooking teachers and home economists was successfully held in the Rinnai Cooking Studio.

With the support of Cycook.com, 10 cooking teachers and home-economists were shortlisted for the contest. They made creative dishes using Lee Kum Kee products such as Chili Bean Sauce Pasta, Steamed Spicy Mussel and Rice Dumpling.

Lee Kum Kee will sponsor sauces throughout 2009 for those 10 winners, who will help promote Lee Kum Kee sauces and applications during their classes to penetrate into the Korean consumer market and households.

亞洲 ASIA

2009年李錦記教師及 家政專家烹飪大賽LKK Cooking Contest 2009 for Cooking Teachers and Home Economists

　　由李錦記安排的第二屆韓國大學烹飪比賽的6所大學

的優勝學生，在李錦記的韓國顧問廚師—呂敬來師傅帶

領下，於1月13至16日飛抵香港，展開為期4天的豐盛之

旅。

　　這次，學生們參觀了李錦記新會廠和品嚐了醬油宴，

加強了學生們對李錦記多元化產品和嚴謹的生產流程的認

識。學生們還被安排到中華廚藝學院學習，親身嘗試烹調

正宗中菜；學院裏先進及齊全的廚房設備令學生們大開眼

界。透過這次緊密而豐富的旅程，學生們有機會學習到正

宗中菜的烹調技術，也更瞭解李錦記醬料的用途。

Lee Kum Kee organized the 2nd University Student Cooking Contest and each champion from 6 colleges won a round-trip air ticket from Korea to Hong Kong. Lee Kum Kee Korea Consultant Chef Lu Ching Lai led the students on a fruitful four-day trip from 13 to16 January.

To enhance understanding of diversified Lee Kum Kee products and their production process, the students visited the Lee Kum Kee Xinhui plant and enjoyed a Lee Kum Kee Soy Sauce Banquet. Students were also invited to the Chinese Cuisine Training Institute to learn authentic Chinese cooking skills using state-of-the-ar t Chinese kitchen facilities.

During the trip, the students had a great opportunity to learn more about the Chinese culinary culture and to better understand about Lee Kum Kee Sauces.

亞洲 ASIA

第二屆韓國大學烹飪比賽 得勝者到訪香港The 2nd Korean University Cooking Competition – Winners’ Trip to Hong Kong

1 參賽者以李錦記醬料烹調出創意無窮的佳餚。 Contestants made creative dishes with Lee Kum Kee sauces.

1 第二屆韓國大學烹飪比賽6位優勝者獲呂敬來師傅頒發獎狀。 Chef Lu Ching Lai presents certificates to 6 champions of the 2nd University

Student Cooking Contest.

1

1

47

CO

RP

OR

AT

ELIN

K

市 場 傳 真 M A R K E T U P D AT E S

1 李錦記以色列分銷商親臨新產品推介活動以示支持。 Dr Aaron Roni Bornstein, the owner of Lee Kum Kee’s Israel distributor, shows his support by

coming to the “Natural Taste of the Orient” launch.

2 “Natural Taste of the Orient”於今年三月開始於英國主流超市170間Waitrose連鎖店發售。

The newly developed “Natural Taste of the Orient Range” appeared on shelves in 170 Waitrose stores across the UK in March this year.

　　李錦記的最新產品系列“Natural Taste of the Orient”

於今年三月開始於英國主流超市連鎖店Waitrose發售，是

繼李錦記歐洲總部成功在德國市場推出該產品後的另一個

新銷售管道。

　　該產品系列選用天然材料混合而製，不加人造香料，

不加人造色素，不加防腐劑和味精。系列包括五款醬料，

分別有海鮮醬、照燒醬、甜酸醬、甜辣醬和香蒜辣椒醬。

　　新產品系列“Natural Taste of the Orient”的五款醬

料，聯同兩款已在英國主流超市連鎖店發售的李錦記舊庄

特級蠔油及雙璜生抽，不但讓歐洲消費者真正品嚐到正宗

的東方美味，同時也加強了李錦記產品在歐洲市場的陣容

和聲勢，進一步提升了李錦記品牌在歐洲的知名度。

In March, the newly developed “Natural Taste of the Orient Range” appeared on shelves in Waitrose stores across the UK, adding to the distribution channel already developed across Germany.

This new range of sauces from Lee Kum Kee is a blend of natural ingredients, with no artificial flavouring, no artificial colouring, no preservatives and no MSG. The initial range of five sauces are Hoisin Sauce, Teriyaki Sauce, Sweet & Sour Sauce, Sweet Chili & Garlic Sauce.

The “Natural Taste of the Orient” range together with the Premium Oyster Sauce and Double Deluxe Soy Sauce, which are already on mainstream supermarkets in the UK, not only offer the European consumers the natural taste of the Orient, but also help develop a striking presence for the Lee Kum Kee products in the European markets to increase the brand awareness in Europe.

歐洲 EUROPE

新產品系列讓 歐洲消費者發掘 正宗東方美味European Consumers Discover a Natural Taste of the Orient

1

2

員 工 資 訊 E M P L OY E E A C T I V I T I E S

李錦記龍舟隊參與龍舟錦標賽

Lee Kum Kee Dragon Boat Team participates in dragon boat tournament

48

CO

RP

OR

AT

ELIN

K

49

CO

RP

OR

AT

ELIN

K

員 工 資 訊 E M P L OY E E A C T I V I T I E S

　　「保齡球繽紛夜」假座九龍灣保齡

球場舉行，共有36位參賽者分成9隊接

受挑戰。是次反應十分熱烈，每位同事

表現落力；最後由出入口部宋榮康奪得

「個人單局最高分」榮譽。當晚大家均享

受了一個刺激及歡樂的晚上！

The Bowling Night was held at the Bowling Centre at Kowloon Bay and 36 staff were divided into 9 groups for the competition. All participants enjoyed an exciting and delightful evening and Timothy Sung of I/E Dept won the Championship of the “Individual Highest Score”.

保齡球繽紛夜Bowling Night

　　李錦記新會廠參加了香港綠色力量第十六屆環島行慈

善行山活動。我們首次派出了一支4人50公里團體及多位

25公里個人參加比賽。在「李錦記（新會）100-1=0」響亮

口號的鼓舞下，經過了一個多月的訓練，比賽過程中，面

對崎嶇不平的山路和陰雨連綿的潮濕天氣，隊員們仍滿懷

信心，團結一致，大步向前，不拋棄，不放棄,大家沒有

一個人叫苦叫累，沒有一個人掉隊，即使在我們的隊友受

傷的情況下，仍堅持前行，並一次又一次地超過其他比賽

選手，頑強地堅持到最後，奮力衝向終點！我們終於完成

了比賽，我們感慨著勇者無畏，感慨著齊心協力，感慨著

路在腳下，感慨著重在堅持！

　　通過難忘的一天，大家都深刻體會到，比賽過程中是

自己身體狀況與鬥志的抗爭，是挑戰自我，突破極限的歷

程，借此活動也宣揚公司對品質追求的理念和文化！

Lee Kum Kee’s Xinhui Plant took part in the charity event – 16th Green Power Hike organised by Green Power. The Company formed a 4-person team for the 50-km challenge and a number of colleagues took part in the individual 25-km category. Encouraged by the slogan “Lee Kum Kee (Xinhui) 100-1=0”, the participants trained for over a month for the event. Despite the rugged trail and the wet weather, the participants were full of confidence and team spirit. Nobody grudged against fatigue, and nobody dropped out. Although we suffered physical injury, we persevered and even overtook a lot of other competitors. Finally we completed the distance in great form. We celebrated our bravery, team spirit and tough endurance.

After that unforgettable day, we all had the strong feeling that we were competing against our own physical limits – meeting our personal challenges and pursuing new heights. In addition, the event allowed us to publicise our Company’s pursuit of quality and culture of excellence.

1 保齡球賽後全體大合照。 A Group photo after the excited bowling game.

1 李惠民先生與新會廠員工參與環島行慈善行山活動。 Mr Eddy Lee joins the Xinhui staff to take part in Green Power Hike.

環島行— 挑戰自我，突破極限Green Power Hike – A Personal Challenge and Pursuit of New Heights

1

1

50

CO

RP

OR

AT

ELIN

K

員 工 資 訊 E M P L OY E E A C T I V I T I E S

　　3月29日，李錦記龍舟隊於沙田城門河

參加《第十屆香港龍舟錦標賽》，該項目共有

9隊參與比賽，競爭非常激烈。最後，李錦

記龍舟隊以48秒佳績奪得二百米公開錦標賽

季軍。

　　此外，李錦記龍舟隊於5月24日參加東

區區議會贊助的男子中龍商行賽銀盃賽，勇

奪季軍，以及於5月28日參加2009香港仔龍

舟競渡大賽獲得殿軍，成績驕人！

On 29 March, the Lee Kum Kee Dragon Boat Team took par t in the 10th Hong kong Dragon Boat Tournament in Shing Mun River, Sha Tin. Nine teams vied for the trophies, and after a round of fierce competition, the Lee Kum Kee Team won third prize in the 200m Open Championship with a record of 48 seconds.

On 24 May, the Lee Kum Kee Dragon Boat Team took par t in the Men’s Inter-hong Silver Cup Competition sponsored by the East District Council and won bronze. Then the Team took part in the 2009 Aberdeen Dragon Boat Race on 28 May and became 3rd Runner-Up. Well done!

李錦記龍舟隊屢創佳績The Lee Kum Kee Dragon Boat Team Goes from Strength to Strength

　　康樂會於3月14日安排了攀石入門課

程，讓同事認識攀石的基礎技巧，經過半天

的課程後，大家發現攀石不但可以鍛煉體

能，更可建立團隊精神！攀石過程中要把自

己的性命交予隊友，這是建立團隊互信關係

最好不過的一課！

An introductor y course of rock climbing was arranged for Hong Kong staff on 14 March. We found that rock-climbing not only challenges our physical limits, it also delivers the opportunity for building team trust when we placed our lives in teammates’ hands!

1 攀石活動既緊張又有趣。 Rock climbing is an exciting and interesting activity.

1 李錦記龍舟隊戰績彪炳。 LKK Dragon Boat Team achieves remarkable result.

齊齊攀　共創高峰Rock Climbing

1

1

51

CO

RP

OR

AT

ELIN

K

員 工 資 訊 E M P L OY E E A C T I V I T I E S

15年長期服務獎獎賞旅行—美國觀光考察團Incentive Tour for 15 Years of Service – Study Trip to the United States

馮志強（香港–貨倉）

很高興有機會與不同部門的同事一同參加這次的10天美國

之旅。在美國我們感覺到不同地方的美麗風景：17哩大道

的礁石、柏樹、大峽谷的宏偉、金門橋的巨纜、納帕谷的

紅酒白酒，還有多位同事大有斬獲的拉斯維加斯賭場，真

是大開眼界。

羅屏東（香港–包裝）

懷著興奮的心情踏上飛機，展開十日的美國之旅，繁華的

拉斯維加斯，壯觀的大峽谷……真懷念在火車上的特色

午餐！

真的很感激李錦記帶給我難忘的回憶，好想再來一次啊！

歐陽彤（李錦記（中國）銷售有限公司）

在10月9日，是特別一天。這天，是得到公司長期服務

獎—美國西岸十幾天遊的首發日。

一行22人，在10天遊歷中，穿梭美國西岸的幾個大城市，

體驗大都會高科技和繁華，也感受了大自然的宏偉、和

諧。去到尋回了童真的迪士尼樂園、還細味了沿海小鎮風

情，更難得有機會參觀李錦記位於美國洛杉磯具現代化規

模的廠房。

15年李錦記情結，一行人中，即使是素未謀面的同事都倍

感親切。正是如此獨特的企業文化，使李錦記有更強的凝

聚力和親和力，亦更激勵我們繼續發揚「務實、誠信、永

遠創業精神」。

Fung Chi Keung (Hong Kong – Warehouse)

I am delighted that I had the chance to join colleagues from different depar tments on this 10-day trip to the US. We were impressed by the breathtaking scenic sports – the 17-mile road with reefs and cedars, the gorgeous gorges, the magnificent Golden Gate Bridge, the red and white wines of Napa Valley, and the casinos at Las Vegas, where a number of colleagues made a handsome gain!

Law Ping Tung (Hong Kong – Packaging)

I boarded the plane with great excitement, to start the 10-day trip to the US. I will never forget the prosperous Las Vegas, the great Grand Canyon… and the special lunch on the train!

I am really grateful to Lee Kum Kee for giving me this unforgettable experience. How I wish to do it again!

Ou Yang Tong (Lee Kum Kee (China) Trading Ltd)

9 October was a really special day. It was the first day of the incentive tour to the US west coast.

On the 10-day trip, the 22 of us visited several major coastal cities – experiencing the high-tech prosperity of the metropolises and the grandeur and harmony of Nature. We visited Disneyland where we rediscovered our youth, and savoured the colour and mood of the seaside towns. To crown it all, we had the valuable chance of visiting Lee Kum Kee’s modern plant in Los Angeles.

All in all, the most special thing about the tour was that all of us had been with Lee Kum Kee for 15 years. Although some of us had never before seen each other, there was this binding force generated by Lee Kum Kee’s unique corporate culture. The strength of cohesion and harmony has inspired us to continue to live up to the Lee Kum Kee’s Spirit of “Pragmatism, Integrity and Entrepreneurship.”

1 公司為15年長期服務獎員工舉辦獎賞旅行團到美國觀光。 The Company organises an incentive tour for 15 years of service staff to the US.

2 李錦記（中國）銷售有限公司員工歐陽彤。 Ou Yang Tong, Lee Kum Kee (China) Trading Ltd.

1 2

52

CO

RP

OR

AT

ELIN

K

員 工 資 訊 E M P L OY E E A C T I V I T I E S

25年長期服務獎賞旅行—歐洲觀光考察團Incentive Tour for 25 Years of Service – Study Trip to Europe

陳潤波（香港–包裝）

這次的西歐之旅，真的不枉此行！意大利梵蒂岡、法國

大教堂、古羅馬鬥獸場等古代建築真是巧奪天工，瑞士雪

山及沿途風景也教人如癡如醉。

在行程尾站付小費的時候，團友們知道我們四人是李錦記

支付費用的，都為我們感到高興。其中兩位團友更說道：

「有這樣的好老闆，一定有好產品。日後更有信心享用李

錦記產品了。」我聽到這樣的評語，也感到非常自豪呢！

陳志雄（香港–製造 A）

本人很榮幸能夠加入李錦記這個大家庭成為一份子。在過

去這麼多年的工作，能夠得到公司和部門主管的認同和支

持，還有一班發揮團隊精神和合作無間的同事一起共事，

真是自豪和感謝。

這次的歐洲之旅，很多謝公司和人才資源部同事的安排，

讓我帶著既緊張又愉快的心情踏上這次的行程，觀賞到

每個不同國家的風土民情，美麗如畫的景色，還有世界各

地的歷史文化遺產……令我大開眼界，獲益良多。

Chan Yun Por (Hong Kong - Packaging)

This trip to Western Europe was well worth it! The Vatican, the cathedrals in France, and the Roman Coliseum are all magnificent ancient architectural wonders. Meanwhile, the Swiss Alps and the scenery en route were truly captivating!

When it came to paying tips at the end of the trip, the other tour members learnt that we were paid for by Lee Kum Kee, and they felt happy for us. Two of them even said, “Such good employers should produce good products. In future, we will have even greater confidence in Lee Kum Kee products!” I was really proud to hear such comments!

Chan Chi Hung (Hong Kong - Processing A)

I am really proud to become a member of the Lee Kum Kee family. I am truly grateful that I have over the years been able to enjoy the recognition and support of the Company and the department heads, and to work in cooperation with a team of highly spirited colleagues.

I am thankful to the Company and my colleagues in the Human Resources Depar tment for organising this happy and exciting tour, which enabled me to appreciate the customs and cultures of different countries – the breathtaking scenery, and the historical relics… this is really an eye-opener!

1 李錦記員工對歐洲之旅印象深刻。 Lee Kum Kee employees are impressed by the European tour.

2 李錦記長期服務獎員工攝於雪山。 Long service staff of LKK at the Swiss Alps.

1 2

貴 賓 到 訪 G U E S T V I S I T S

集團主席李文達先生與上海市徐匯區區長陳寅先生

Group Chairman Mr Lee Man Tat and Magistrate of Shanghai Xuhui District Mr Chen Yin

53

CO

RP

OR

AT

ELIN

K

54

CO

RP

OR

AT

ELIN

K貴 賓 到 訪 G U E S T V I S I T S

江蘇省揚州市邗江區代表團Delegation from Hanjiang District of Jiangsu Province

第156期香港工商業研討班Participants of 156th Hong Kong Industrial and Commercial Seminar

李錦記中國銷售員工及無限極職員Staff Members of Lee Kum Kee China Trading and Infinitus

江門市、新會區聾人協會會員、新會肢殘協會Jiangmen and Xinhui Deaf Association

江門市外事僑務局領導Jiangmen Foreign Affairs Bureau Spring Delegation

廣州軍區原司令員Officials from Military of Guangzhou Province

55

CO

RP

OR

AT

ELIN

K

貴 賓 到 訪 G U E S T V I S I T S

日本大塚制藥株式會社Otsuka Pharm Co.

江門紅十字會Jiangmen Red Cross

中銀香港Bank of China Hong Kong

江門外商投資協會Jiangmen Foreign Investment Association

香港職業訓練局Hong Kong Vocational Training Centre

廣東省人大代表Representatives of Guangdong People Congress

56

CO

RP

OR

AT

ELIN

K貴 賓 到 訪 G U E S T V I S I T S

江門出入境代表團Immigration Department of Jiangmen

中國烹飪協會大師Chefs from Chinese Cuisine Association

廣州市標準化研究院Guangzhou Research Institute

新會區民盟委員會Guests from Xinhui District Committee

日本大榮行Daiei Trading Company

韓國客戶Guests from Korea

57

CO

RP

OR

AT

ELIN

K

貴 賓 到 訪 G U E S T V I S I T S

國家藥監局審評中心代表Representatives from State Food and Drug Administration

新會區政協辦公室退休女幹部Retired female officials from Chinese People’s Political Consultative Office in Xinhui District

新會街道辦原黨政女幹部 Female officials from Xinhui Subdistrict Office

廣東美味鮮食品有限公司代表Guangdong Meiweixian Flavoring Foods Company

鄭州三全食品股份有限公司代表Zhengzhou Sanquan Food Company

黑龍江省調味品協會Condiment Association of Heilongjiang

廣州中醫藥大學嘉賓Guangzhou Chinese Medical University

58

CO

RP

OR

AT

ELIN

K

李錦記新會廠醬油發酵缸

The fermentation tanks in Lee Kum Kee’s Xinhui Plant

李錦記集團 1 2 1周年創業紀念日

The Lee Kum Kee 121st Founder's Day

59

CO

RP

OR

AT

ELIN

K

60

CO

RP

OR

AT

ELIN

K