link building strategies | how to build your online presence with quality links

Link BuildingStrategies:

How to Boost Your Online Presence with Quality Backlinks

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LINK BUILDING STRATEGIES:

How to Boost Your Online Presence with

Quality Backlinks

W hen other websites link to yours, it creates opportunities for more and more users to find your business.

While any traffic driven by your backlinks directly benefits your business, quality link building does much more than simply providing a few new inroads for this traffic—it creates enormous, long-term SEO benefits as well.

Search engines like Google have complex algorithms that evaluate the quality,

relevancy and popularity of your site, in turn determining your position on the

search engine results pages. These algorithms rank your website based

not only on your onsite content, but also on your demonstrable web

reputation—and quality backlinks speak volumes. The more high-quality

links you build across the web, the better your site performs. Builder beware,

though—taking shortcuts and setting up a high volume of low-quality links

actually hurts your ranking.

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Quality Backlinks

CREATE HIGH-QUALITY CONTENT

Long gone are the days when unscrupulous web marketers could thrive on

sneaky tactics, like keyword stuffing, intended to trick the search engines.

The algorithms employed by Google, Bing and others are increasingly

sophisticated and designed to favor high-quality content, so that’s exactly

what your site needs.

Naturally, populating your site with optimized, high-quality content comes

with intrinsic benefits, like giving your visitors compelling content to read.

Additionally, high-quality content like relevant blog entries can attract the

attention of other websites, which link to the material you post. Essentially,

if you want people to share your message, make sure you’re saying

something of value.







Quality Backlinks

EMBRACE SOCIAL MEDIA

Social media makes it easier to build and share quality backlinks, and if you

aren’t taking advantage of it, you’re missing a major opportunity. Consider

the life of a link, which is born when you create high-quality content on your

site, like a blog entry. You link to that entry on various social media channels,

and ideally, other users in your network share it as well. Eventually, that link is

appearing on news feeds all over the web, directing people to your website

and showing the search engines that your material is highly link-able. Don’t

just create content for your website—share it.







Quality Backlinks

PROS AND CONS OF DIRECTORIES

Local listing directories can benefit your link building strategy, but only if you

choose them wisely. Your business should have a presence on local listings anyway,

simply because so many consumers use them to search for businesses, access

customer reviews and learn vital information. Linking to your website from a

directory page, then, has both a backlinking and a natural benefit. You can have

too much of a good thing, though, and binging on backlinks is unhealthy for

your search engine ranking. Search engines don’t just rank your site based

on the number of backlinks you have—they rank it based on the quality

of those backlinks. So while you can potentially build backlinks on

hundreds of directory pages, having too many directory listings may

become a wasted effort, with each new listing providing no additional

value, if you don’t have a other link sources as part of a strong, diversified

backlink profile.







Quality Backlinks

DO SOME GOOD OLD FASHIONED NETWORKING

Modern networking is about more than exchanging business cards. Building

professional relationships with other websites now gives you the

opportunity to gain valuable backlinks down the road. For example,

guest blogging on a reputable website in your industry exposes you to a

wider audience, giving new users an inroad to your site while establishing a

high-quality backlink that the search engines notice. Remember, it takes two

to build a link, so stay connected to the online community.







Quality Backlinks

SKIP THE SHORTCUTS

Effective link building takes time, and while shortcuts may be tempting, they

do much more harm than good. Discount web merchants offering deals on

bundles of backlinks distribute hundreds or even thousands of your links in

a short period of time, but they hurt your site in more ways than one. First,

these links are placed on low-quality sites irrelevant to yours—a practice that

Google and others frown upon. Second, they’re built too fast. If the number

of links leading to your site grows dramatically over a short period of

time, the search engines become justifiably skeptical, and when they

look more closely, they typically don’t like what they find—and your site

pays the penalty. Shortcuts just aren’t worth it, so if you’re going to build

links, do so naturally and consistently over time.







Quality Backlinks

LOOK INSIDE YOURSELF

As far as search engines are concerned, it isn’t just the quantity of your

backlinks or even what sites they’re on that matters—it’s where they go.

When you’re building links, then, make sure that they lead to a variety

of inner pages, instead of just your business’s homepage. Also, make sure

that your anchor text (the text of the hyperlink) reflects the destination of the

link. Naturally, this is more beneficial for your readers, who are able to more

easily discover relevant content. The search engines notice, too, so always

strive for precision, accuracy and variety when you build links.







Quality Backlinks

THE SIMPLE GOLDEN RULE

No matter what link building strategies you implement, the ones that work

the best all have one simple thing in common:

THEY FAVOR QUALITY OVER QUANTITY. Whether you’re writing content for your site, nurturing professional

relationships, listing yourself on directories, integrating backlinks in press

releases or anything else, it’s better to focus on better links rather than a

higher number of them. By prioritizing quality strategies and content over

shortcuts and quick fixes, you make it easier to attract new visitors, impress

the search engines and boost your web traffic from every direction.




link building strategies | how to build your online presence with quality links

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