link marketing fundamentals - the art & science of links by debra mastaler

LINK MARKETING

FUNDAMENTALS

THE ART amp

SCIENCE OF

LINKS

Debra Mastaler

Alliance Link

debramastaler

SMX 12A

October 1 2013

Link Building BootcampThe art and science of links

Debra MastalerAlliance-Linkcom

debramastaler

WELCOME

bull Slides on SMX Slideshare

bull QampA at end of session

bull Tweet this session But Please respect request not to tweet

bull This presentation is copyrighted

bull Check out my blog wwwlinkspielcom

copy Alliance-Linkcom debramastaler SMX

AGENDA


Concept of link popularity

Trends ndash what to avoid

Tactics

Part One

Search Engine Rankings August 2013

httpwwwcomscorecomInsightsPress_Releases20138comScore_Releases_July_2013_US_Search_Engine_Rankings

670

179

114

26 13


debramastaler SMX copy Alliance-Linkcom

200+ Ranking Factors

organic

Paid

200+ Ranking Factors-according to Google


httpwwwgooglecomcompetitionimagessearch-algorithmspng

httpmozcomblogranking-factors-2013

200+ Ranking Factors according to Google




httpgooglewebmastercentralblogspotcom201106beyond-pagerank-graduating-tohtml




Link Popularity


Link popularity measures the quality and quantity of links

pointing to a page

Considered an off-page factor

Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text

Link Quantity the number of links pointing to a webpage from different websitespages


Link Quality determined by the authority of the host sites and the sites linking to them


Your page

Site X

Site A

Site B

Site Y Site C

Quality flows from one pagesite to the next through links

Link QualityAll three engines have a formula to measure and compute quality


PageRanktrade

TrustRank

NetRank

Relevance Works to establish your topical andor geographic dominance


Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers

Relevance linking out and being linked to establishes a connection


From GooglehelliprdquoIn the same way Google trusts sites less when they link to spammy siteshellip parts of our system encourage links to good sitesrdquo

Avoid getting links fromLow quality

Poorly ranked

Off topic

Avoid linking toLow quality

Poorly ranked

Off topic

Anchor Text


The clickable part of the link you see

My child and my money go to The University of Virginia

My son spends a lot of money buying college text books

Visit us at wwwinstatetuitionrockscom for more information

An endorsement of what is to come

Anchor Text is a query ranking indicator


From the official Google blog

helliprdquoanchor text influences the queries your site ranks for in the search resultshelliprdquo

From the official Bing blog

helliprdquoanchor text helps define the theme of a linked pagehelliprdquo

+ Ranking weight + Semantic value


Your Goal When Building Links

Secure a lot of links from (quantity)

Quality pages using (quality)

Appropriate anchors on (anchor text)

Thematically related pages (relevance)

Social Media Influencein the ranking process


Social Signals and the Bingtrade Algorithm


Social Signals and the Google Algorithm


Does Google+ influence search rankings

Total integration100 million+ active usersAnother way to judge influence of a link and the value of content

ldquoIf you make compelling content people will link to it like it share it on Facebook +1 it etc

But that doesnrsquot mean that Google is using those signals in our ranking

Rather than chasing +1s of content your time is much better spent making great contentrdquo

SEO value when you post on G+ content is indexed quicklyhellip


rel-author attribute(The other end of this link represents the

author this content is coming from)


Revised Your Goal When Building Links




Thematically related pages using (relevance)

Established social media profiles (G+)

Part Two

bull Anchor text devalued

bull Cleaning up ldquobadrdquo links

bull Flags and footprints

Anchor Text Devalued


httpssupportgooglecomwebmastersanswer66356hl=en

helliprdquo

creating links that werenrsquot editorially

placedhellip can be considered a violation of

our guidelines

Here are a few common examples of

unnatural linkshellip press releases

distributed on other sites helliprdquo

Press release links

Anchor Text Devalued httpssupportgooglecomwebmastersanswer66356hl=en

helliprdquoThe following are examples of link schemeshellip

Large-scale article marketing or guest posting campaigns with keyword-rich anchor text linkshelliprdquo


Guest blogging links

Getting Out Of Link Jail


Manual

Spam reportGoogle reviews

Notified in GWT Search traffic manual reviews

bull comment spambull Unnatural linksbull Poor quality contentbull Kw stuffinghidden text

Reconsideration request

Algorithmic

Ranking changes

No note

No review request needed

Fix low quality over optimized links

2+ months to see results

Trends ndash Flags and Footprints


bull Do not acquire a lot of links quickly

bull Do not secure the same type of link over and over

bull Avoid using same anchors over and over

bull Avoid linking with low quality pages

bull Stay out of known networks

bull Avoid placing links in navigation and sponsored areas

bull Avoid pagessites hosting excessive reciprocals and site-wides

bull Avoid sites with ads above the fold or excessive Adsense

bull Donrsquot use alpha directories or a directory mentioning the word SEO

bull Avoid sites with no Contact or About Us info

Think Before You Link |Questions to ask before placing links


1 Is the page your link will sit on in the index

2 Been cached lately

3 Do they use nofollow attributes

4 Does the website participate in social media

5 Does the webpage rank for relevant keywords

6 Is the website tied to a network

7 How many ads are on the page

8 Is the content relevant to my site

It doesnrsquot matter what you do it matters where you do it

Part Three


What is the best and safest way to build links


Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand

What To Keep In Mind When Building Links


Keep your best content on your site

Promote new content through social especially G+

Look for partner sites with social profiles especially G+

Add email capture to everything

Two words Link Popularity

Link Building Tactics |What is working


Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational

Directory submissions

Broken links Reclaiming

links

Credibilitylinks



Foundational Credibility

links

Establish trust signals

Chamber of Commerce

Better Business Bureau

Industry associations


Establish and support local links and signals

List of 50 local business directories

WhiteSpark Local Citation Finder


links

Video

Articles

Coupons

Photos

Contests

Downloads

Employment BlogAffiliate

Foundational Links | Niche Directories


Directory Source

General

Affiliate httpwebsite101comaffiliatedirectory-listings

Blog httpwwwweb-directorieswsPressBlogs

Coupons httpwwwonlinecouponcomweb-directories

Downloads httpwwwdmozorgComputersSoftwareSharewareDirectories

Photos httpenwikipediaorgwikiList_of_photo_sharing_websites

RSS httpwwwtoprankblogcomrss-blog-directories

Video httpwwwfridaytrafficreportcomlist-of-29-free-video-sharing-sites

Avoid using free general directories and making directory links a large of your backlinks

Foundational Directory submissions


FoundationalBroken links Reclaiming

links

Replace broken links on other peoplersquos pages with your links

Tool FreePaid

Chrome Plug-in (Check My Links) free

Ontolo paid

Citation Labs paid


Universal Image links

Offer images andor content in exchange

for link credit

Search for blogs (keyword + blog)

You must own the image



Cinemagraphs = animated GIF format

Inexpensive alternative to video



Create an on-site photo gallery

Offer images in exchange for links to

your customer list first

Issue press release when gallery goes live



When you find someone using your image without linking back write and ask for the link

tisk tiskhellip


ContentSourcing

Guest blogging

How do I get influential bloggers to accept my guest post

Mutual friend introduction

Point of commonality

Showcase past writing

Flaunt TwitterFacebookG+ followers


ContentSourcing

Guest blogging Prospecting for blogs

Keyword + Submit a guest post Keyword + join writing staff

Keyword + Submit an article Keyword + Contribute to our site

Keyword + Write for us Keyword + Suggest a guest post

Keyword + guest writer Keyword + Submit blog post

Tools SoloSEO Link (free) | Link Prospector | Ontolo

Directories Google Blog Directory Technorati Blog Directory

Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing

Q Where can I find quality sources (not blogs) to host my content

A Find authors and yoursquoll find sources

Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword

Freelance writer Keyword


ContentSourcing

Article sourcing

Where else can I find

authors and article

sources

WikipediaAssociation directorieseBook directoriesTopix

Magazine lists (magazine-directorycom)

Sharon Naylor ndash written for 7 magazines and 14 blogs

Great way to find a copywriter


Attraction Content

Product

Reviews

Keep your best

material on your site

Promote

1 via email 2 social networks3 media

Turn best content into permanent pages

Evergreen


Attraction Content

Product reviews

Written (with images) and video best

Create presos (Slideshare) and infographics

Create PinterestFlickr with images

Bundle review into ebooks

The content gift that keeps on givinghellip

Little tip that works every time

Back link any video with high viewsand comments using your keywordsin You Tube and Google



Tip Lightening Roundbull Turn all written content into Podcasts upload to iTunes and podcast directories

bull Widgets not a good idea unless you can control where they are placed

bull Contests sponsorships scholarships etc ndash all good ideas but one-off tactic

bull Follow key media on Twitter engage

bull Fax press releases directly to media forget the release outlets

bull Find an SEO forumcommunity and start listeningsharing

bull Use TalkWalkercom instead of Google Alerts

bull Circle Count tool to find G+ influencers

Key Takeaways


1 Keep the key components of link popularity in mind when building links

2 Always look for partner sites with social sharing especially G+

3 Donrsquot scrimp on a copywriter

4 Invest in SEOlink tools after using free trials

5 Budget the bulk of your resources into creating evergreen content

6 Add email capture to everything put content behind it or ldquocontent for a tweetrdquo

7 Rememberhellip itrsquos not what you do itrsquos where you do it that matters

Thank you

Debra Mastaler

ADDRESS

Fairfax Station Virginia

EMAIL

debraalliance-linkcom

WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler

Alliance-Link on Facebook

Google+

I specialize in creating targeted link marketing plans for large and small business If

you need a list of content ideas and titles plus a list of sites to contact for placement

check out my Link Building Blueprint program on Alliance-Linkcom ~Debra

httpwwwslidesharenetSearchMarketingExpo

see more presentations at

Link Building BootcampThe art and science of links

Debra MastalerAlliance-Linkcom

debramastaler

WELCOME







AGENDA




Tactics

Part One



670

179

114

26 13




organic

Paid













Link Popularity



pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






WELCOME







AGENDA




Tactics

Part One



670

179

114

26 13




organic

Paid













Link Popularity



pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






AGENDA




Tactics

Part One



670

179

114

26 13




organic

Paid













Link Popularity



pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






Part One



670

179

114

26 13




organic

Paid













Link Popularity



pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








670

179

114

26 13




organic

Paid













Link Popularity



pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








organic

Paid













Link Popularity



pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+


















Link Popularity



pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








pointing to a page


Slang

Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






Link Popularity


Quantity Quality

RelevanceAnchor

Text





Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+










Your page

Site X

Site A

Site B

Site Y Site C




PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








PageRanktrade

TrustRank

NetRank



Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








Links to

and from

contextually

relevant or

thematically

related sites

convey more

authority

Baby Strollers

Diamond rings

Viagra

Off topic

Off topic

Off topic

Off topic

Baby StrollersBaby

Strollers

Baby Strollers





Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+










Poorly ranked

Off topic


Poorly ranked

Off topic

Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






Anchor Text










































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+









































Part Two







helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+









helliprdquo



our guidelines




Press release links








Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+













Manual





Algorithmic

Ranking changes

No note



























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+





























Part Three




Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








Reinforce

link amp

social

popularity

Drive

traffic and

social

signals

Build

brand










Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+















Attraction

Content

Reviews

Key Tips

ContentSourcing

Guest

blogging

Article

sourcing

Universal

Images

Foundational



links

Credibilitylinks




links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








links


Chamber of Commerce








links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+











links

Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






Video

Articles

Coupons

Photos

Contests

Downloads




Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+







Directory Source

General












links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+








links


Tool FreePaid


Ontolo paid

Citation Labs paid




for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+









for link credit
















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+



















tisk tiskhellip


ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+







ContentSourcing

Guest blogging







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+







ContentSourcing








Blogrolls

TipLock in

your blogging

gigs


ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+







ContentSourcing

Article sourcing



Author + Keyword

Writer Keyword

Guide Keyword

Columnist Keyword

Contributor Keyword

Editor Keyword



ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+







ContentSourcing

Article sourcing


authors and article

sources






Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+







Attraction Content

Product

Reviews

Keep your best


Promote



Evergreen


Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+







Attraction Content

Product reviews


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+


















Key Takeaways









Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






Thank you

Debra Mastaler

ADDRESS


EMAIL


WWW

wwwalliance-linkcom

wwwlinkspielcom

debramastaler


Google+






link marketing fundamentals - the art & science of links by debra mastaler

Business

link quality

quantity of links

lot of links

number of links

low quality

quantity quality pages

compute quality

art science of links