life through lens photography pr proposal by gemma sept 5th, 2015 budget: 50,000 baht
TRANSCRIPT
Life Through LensPhotography PR Proposal
By Gemma
Sept 5th, 2015
Budget: 50,000 baht
• Product: Photography Company
• Brand: Life Through Lens.
• Sarah, a stay-at-home mom, started her Photography Company in 2010.
Background
• Mission Statement: Tells stories through art and creativity.
• Captures the candid moments with the look of golden hour photography.
• Pays attention to details with natural-light photography.
Why is it special?
• Started collecting portfolios through local moms and bride dress shop.
• Acknowledged by brands such as Mason Bar Company, Green Wedding Shoes, and Be Crafty Workshop.
• Over five years as a professional freelance photographer.
Other information
• Product: Photography Company
• Brand: Life Through Lens Photography
• Combining natural light and golden hour photography together.
• Works well with kids and also animals.
• Sessions from weddings to newborns to family pictures.
• Portraits: Starts at 1,000 baht per hour.
• Weddings: basic package is 5,000 baht.
• Maternities: One year portrait sessions for 3,000 baht.
Key Communication
• Work Time: Mon. - Sat. 9:00 am to 10 pm.
• Available worldwide now (travel sessions to different countries).
• Contact: sarah [at] lifethroughlens [dot] com
Key Communications
• Mothers age 25-30 years old in Thailand.
• Upper middle class.
• Married with children or expecting.
• Attitudes & Beliefs: Belongers
• Lifematrix: Renaissance Women Active
• Desire quality, classic, and creative pictures of their families.
• Wants photographers who has experience with children.
• Mothers who wants to feel comfortable during the maternity shoots.
Primary Target Audience
• Couples age 20-25 years old in Thailand
• Upper middle class.
• Single (with a partner) or engaged.
• Attitudes & Beliefs: Societally conscious achievers.
• Lifematrix: Tribe wired digital.
• People who just got engaged and/or planning a wedding.
• Wants creative but natural light photography.
• Fan of golden hour setting.
Secondary Target Audience
Creating brand awareness.
Being a company who create art with the customer’s ideas in mind.
Maintain a long term strong reputation as being creative
Produce regular content that highlights the specific events.
PR ObjectivesObjectives:
A - Creating brand awareness.
B - Presenting the brand as a company which creates art with the customer’s ideas in mind.
C - Partnering with another company to maintain a long term reputation for creativity.
Outlet:
Magazine, blogs, sociomedia (facebook, youtube, instagram, and pinterest)
Local-mom club, bride dress shop
PR Strategy for objective AObjectives A: Creating brand awareness by....
• Produce regular sample content of highlights from various events on the Company’s website*.
• Create monthly or yearly event and bring influential guest speakers.
• Attend and take pictures at specific events such as local school plays, weddings, and ect.
• Create a printed portfolio for attendees.
• Use popular hashtag on sociomedia.
PR Strategy for objective BObjectives B: Presenting the brand as a company which creates art with the customer’s ideas in mind...
• Meet the customer’s wants, providing a meeting with the client prior to the photoshoot.
• Personalise each shoot by using the knowledge from the meeting*.
• After each session, send a written thank you card along with the photographs package.
• Send a link that allows the customer to review your service for future customers.
PR Strategy for objective CObjectives C: Partnering with another company to maintain a long term reputation for creativity...
• Provide a booth at the local mall for free photoshoot.
• Create a buzz among online target press such as Bangkok Online Post.
• Release sneak peeks of the photoshoot and get features on Instagram.
• Get coverage in online sociomedia such as Green Wedding Shoes and The Knots.
Women’s Press:
• Bun Tuk Koon Maar (Thailand)
• Modern Mom (Thailand)
• Luk Look (Thailand)
Online Press:
• Green Wedding Shoes
• The Knot
• Bangkok Post Online
• Dek-D (dot) com
Target Press
• Have a theme that has to do with Mother’s Day (children are welcomed).
• Create a tea party event at an artsy shop “iBerry” and take photos of attendees.
• Invite an influential speaker for the tea party*.
• Send a printed portfolio sample to the people who attend the event (and are interested in booking a shoot).
• Post the highlights on the company’s website.
PR Ideas for Objective A
• Create a section in the company’s website for customers to review your service.
• Each customer may have a chance to win a free photoshoot by sharing the website on sociomedia and write down some answers on a survey.
• Produce a survey of “what is the top five must haves for the bride-to-be” for the knot or “Five best brands for the baby’s liquid soap” for Luk look.
• Randomly seclect a winner.
• Personalise by giving them a small gift at the free photoshoot*.
PR Ideas for Objective B
• Create a free photoshoot for couples at the mall, Central Festival.
• Collaborate with Lux to provide props for the photography session.
• Provide a “clue” on sociomedia using the local hashtag*, indicating the charity.
• Before the shoot, capture an interview of the couple, asking them questions relating to relationship advice to release to the company’s website.
• Provide printed photograph after sharing the company’s website.
PR Ideas for Objective C
• Nod Udom - guest speaker
• iBerry - location
• The Knot - sponsor gift and coverage
• Luk Look - sponsor gift and coverage
• Central Festival - location
• Lux - sponsor gift
Promotional Partner
PR IDEAS RATIONALE TARGET MEDIA COST
Create a Mother’s Day theme tea party at iBerry, invite guest speaker Note Udom, and send a printed portfolio to attendees.
Creating brand awareness.
Bangkok Post Online Dek-D (dot) come)Bun Tuk Koon MaarModern MomLuklook
Approximately less than 20,000 baht.
Make a review section, survey game, give free photoshoot to a randomly selected winner.
Presenting the brand as a company which creates art with the customer’s ideas in mind.
Bangkok Post Online Dek-D (dot) come)
Free (gifts are sponsered)
Create a free photoshoot event, Lux props, interview couples, and give prints after sharing website link.
Partnering with another company to maintain a long term reputation for creativity
Bangkok Post OnlineDek-D (dot) comGreen Wedding ShoesThe Knot
Approximately less than 20,000 baht.
PR Ideas
Thank you for listening!
WORK CITEDJacobs, Jen. Kitestrings Photography. Web.
7 Sept. 2015.