KA Watson, Coastline CC 1

Innovation through Integration:Crossing Academic and Cultural Lines

by Design

KA Watson, Coastline CC 2

Innovation through integration• Background– Theoretical and philosophical (e.g., the “Other”)– Practical (e.g., “diversity” dealings)– Functional • In business • In design• In language and culture courses

KA Watson, Coastline CC 3

Innovation through integration• The business school model, Rotman-style– Salience– Causality– Architecture– Resolution

KA Watson, Coastline CC 4

Innovation through integration• Rotman-style “salience”– Mental triage, deciding what is/is not relevant– Consideration of multiple variables– Weighing of numerous options– Consideration of consequences

KA Watson, Coastline CC 5

Innovation through integration• Rotman-style “causality”– Seek and exploration– Seek the non-linear– Seek the multi-directional– Seek interrelationships – Seek the “prime cause”

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Innovation through integration• Rotman-style “architecture”– Model-building– Module-building– Care to avoid “narrow perfectionism”– Backgrounding/foregrounding in turns

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Innovation through integration• Rotman-style “resolution”– Using challenges as forms of physical tension– Using physical tension as impetus to creativity– Using problems as aspects of a “messy whole”– Moving always toward the optimal

KA Watson, Coastline CC 8

Innovation through integration• The design school model– Mood – Context– Requirements– Design solutions– Design evaluation

KA Watson, Coastline CC 9

Innovation through integration• Cottong/Burney-style “mood”

– “Atmosphere”– Transformative thought– Creative process-building for innovation– Cultural sensitivity

KA Watson, Coastline CC 10

Innovation through integration

• Cottong/Burney-style “context”

– Human: who will use…– Practical: what used for….– Significance triage

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Innovation through integration• Cottong/Burney-style “requirements”– Business needs– User goals– Responsiveness to business, economics, and

humans

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Innovation through integration• Cottong/Burney-style “design solutions”– First, propose many rough concepts– Second, discuss the concepts– Third, entertain alternative perspectives of concepts– Fourth, foster a feeling of concept “ownership”

KA Watson, Coastline CC 13

Innovation through integration

• Cottong/Burney-style “design evaluation”

– Test alternatives among real users– Use “beta-testing” practices– Use “quality testing”– Evaluate and re-evaluate continuously

KA Watson, Coastline CC 14

Innovation through integration• Language and culture model, Coastline-style– Brainstorming– Defining a problem– Role-playing– Applying alternative strategies

KA Watson, Coastline CC 15

Innovation through integration• Coastline French language/culture-style “problem

defining”

– Determine each learner’s mood– Determine preferred learning styles– Determine central goal and ancillaries– Experiment!

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Innovation through integration• Coastline French “role playing”

– Experimentation – Engagement– Immersion– Argumentation à la française– Spherical growth

KA Watson, Coastline CC 17

Innovation through integration

• Coastline French “problem-solving alternatives”

– Empathy development – Thought process development– Productivity development– Creativity development– Non-evaluative, transdisciplinary thought development

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Innovation through integration is…• Cross-cultural, literally and figuratively• Cross-generational• Transdisciplinary