Leveraging the Power of VideoIris Maslow, Digital Media Strategist Camps Airy & Louise

@irisgem

Meet your Speaker Digital Media Strategist at

Camps Airy & Louise

Master of Arts in Interactive Media, Elon University

Bachelor of Arts in Communication, NC State University

Corporate Videos, Kimley-Horn

Department Head of Multimedia at Camp Louise

OverviewWhy video?

Video for marketingVideo for in-camp programming

Supplies neededVideo tutorial

Goals Identity: Building brand

identity or shaping the image of your camp.

Inform: Teaching parents/campers/staff/alums about policies, advice, best practices, etc.

Engage: Continuing the conversation about camp throughout the entire year for our families.

Why Video?1. It’s a powerful storytelling medium.

2. Easy to use

3. More effective than traditional advertising (and cheaper!)

Why Video? 4. YouTube is the second largest search engine.

5. 60% of all internet traffic is video. 92% of mobile video viewers share videos with others.

6. Using video on your website increases your search engine optimization by 53%!

Sources http://www.slideshare.net/hyberian/30-second-video-marketing-the-benefits-of-video-marketingqid=3c750a88-4977-4d50-8a41-382bd5af12ab&v=qf1&b=&from_search=2

\http://www.huffingtonpost.com/scott-macfarland/7-reasons-to-use-video-in_b_4537363.html

http://socialsummercamp.com/blog/

Marketing Videos

Using video for the purpose of informing, building brand identity and/or engaging

campers/families/alums during the off-season.

Examples of Marketing VideosCamp Interlaken – Office Demolition

Herzl Camp – Herzl Chanukah in Kansas City

Beber Camp – Morning Meeting

Surprise Lake Camp – The Perfect S’more

More Marketing Video Ideas Award winners sharing advice:

Benny Award

Movie trailers of new features at camp

Women’s History Month: Women That Inspired Me…

Throwback Thursday footage: 1946 Camp Louise

Informal tours of camp: Max & Earl

Counselor Interviews

Educate parents on policies: Opening Day

Proposals/Baby Announcements

In-Camp Programming

Camper-made content that teaches kids how to use equipment, while having the side effect

of showcasing your camp.

Examples of Programming Videos

Camp Ramah Poconos – Bunk 11 Lip Dub

URJ Camp Harlam – Counselor Commercial

URJ Camp Newman – Under the Stars

Camp Tel Noar – CTN News

More In-Camp Programming IdeasLip Dubs: Brave

Bad Lip Readings: Where are the spoons?

Movie Parodies

Pep Talk: STeam Pep Talk

Scavenger Hunt: Bunk 36

Slideshows

Q&A Interviews: Junior Camp

Equipment/SuppliesReally Low Budget

Low Budget High Budget

Video Equipment

Smartphone Cheap Handheld Camera

Multiple Handheld Cameras

Accessories

Tripod Multiple Laptops

SD Cards Tripod

SD Cards

Go Pro

Software iMovie iMovie iMovie/Final Cut Pro

Specific Camp Equipment 2 Macbooks with Final Cut Pro, iMovie and Garageband

(included with Apple computers)

1 iMac station with Final Cut Pro, iMovie and Garageband (included with Apply computers)

2 Canon VIXIA HF R500

1 Canon VIXIA HF G30

Go Pro

2 external hard drives (at least 1TB)

2 SD Cards (16 GB)

2 SD Cards (32 GB)

2 Tripods (Slik Pro 340DX)

iMovie TutorialYou will learn how to import video, trim and edit the footage, add text and insert audio.

STEP 1: Get the FootageFind a partner and give them your phone on

record mode.

Record an introduction. Stop recording.

Teach something in 4 steps to the video (e.g. The perfect gummy bear-to-mouth throw), pressing stop between each step.

Email yourself the 5 video clips and save them to your desktop.

Step 2: Import the Video

Open up iMovie on your computer.

Click the down arrow sign at the top right corner, labeled IMPORT

Drag the folder from your desktop into the import box to locate files.

Go to drop down at the top and create a new event for this video.

Highlight all the clips you’d like to import and click import. Or press command A to import all.

Note: You can now delete those files from your desktop because they are copied into iMovie.

Step 3: Beginning the Project Select CREATE or the plus sign to create a movie or trailer.

On the popup window, select No Theme.

Windows are: Top: Clips/Sequence file Right: Preview window Bottom: Timeline editor

Scrub through a clip to where you want to begin and click the mouse to highlight the clip you want.

Drag selection to timeline (or press E).

Repeat until you’ve dragged all the clips to your timeline.

Editing Video ClipsTrimming: To remove parts from the beginning

and end of the clip. OPTION and / Dragging edges of video Window > Show Clip Trimmer

Splitting: To insert a clip in between two parts of one clip. COMMAND and B Modify > Split Clip

Transitions Bottom left hand corner: TRANSITIONS Drag the one you want in between two clips.

Most common transition is a crossfade between clips and fade to black at the beginning and end.

Titles Click on Titles in the Content Library (bottom left)

Preview by skimming mouse over

Drag the title into the timeline where you want it.

Double-click on title to edit text in Preview screen

Change duration by dragging edges of title

Note: You can adjust font, face and color, but not position.

Use the Maps & Backgrounds content under a title clip to add another effect.

Adding AudioSound effects: Select SOUND EFFECTS in the

lower left corner, and navigate using the drop down menu to sound effects or theme music. Drag sound effect below video.

Background music: To make any of the above background music, drag the file to the very bottom of the timeline pane (in the dashed area).

Audio VolumeMove the mouse on top of the blue waveforms

to see the white adjustable bar. If you click on it and drag it up or down, you’ll adjust the volume of the entire clip.

Fade in/Fade out: Click on tiny handle at the beginning/end of the clip.

Keyframe adjustment: To highlight/remove a specific sound in your clip, move the mouse over the white bar and press OPTION, then click. Put muliple keyframes in.

EffectsSpeed: Modify > Slow Motion/Fast Forward

Color Correction: Select clip, click ADJUST, and select the second icon from the left, Color Correction.

Video/Audio Effects: Select clip, click ADJUST, and select the second icon from the right, Video/Audio Effects. A new window will pop up and select the effect desired.

Step 4: Export FileClick on SHARE at the top right of the screen.

Select FILE to save the highest possible version onto your hard drive.

Select HD, and choose a place to save the file.

Once share is complete, you’ll see a notification in the top right corner that says “Share Successful” and the video with open up automatically.

ResourcesBlogs

SocialSummerCamp.com

CampHacker.tv

Stock Music

Audionautix.com

Tutorial Website

Lynda.com