Leveraging HubSpot Enterprise to Grow Your Agency

Peter CaputaDate: 12-14-2011

Landing Page A/B Testing Examples

Agenda

• Advanced Landing Page Review• Example A/B Test• ABTests.com• Your AB Tests• Getting Help & What’s Next

ADVANCED LANDING PAGES REVIEW

Previous Session

http://www.hubspot.tv/hubspot-partners/bid/105746/HubSpot-Enterprise-Training-Advanced-Landing-Pages

Value of Advanced Landing Pages

• Unlimited A/B Testing• Landing pages run on your subdomain• Extremely affordable method to A/B testing• Allows marketers to avoid the typical technical

issues with java script A/B testing• Landing pages up and running quickly w/ no IT

involvement required: – No designer needed, template system saves valuable

time– Import tool allows a “1 click import” of your look and feel

• Detailed landing page reporting– Determine right offers/landing pages for different traffic

sources– Quickly enable and disable landing page variations to

maximize click through rate.

EXAMPLE A/B TEST

Demo Page Was Stuck @ 10% Conversion

(Graph and Data from HubSpot’s “”Analyze Your Landing Page” App)

Old Demo Page

Theory: Karen Rubin to the Rescue!

Variation C

Variation D

Variation E

Variation F

The Results

MORE A/B TESTS

ABTests.com

Upload Your Own Examples at ABTests.com

YOUR HOMEWORK

Homework1. Launch an A/B Test 2. Share it on ABTest.com3. We’ll Share it in Social Media

QUESTIONS?

Use the Forums

• We’ll post updates and to-do’s. • You should respond when you do

something, or when you get stuck.

• If you have product setup questions, call support. 888 HubSpot

See You Next Wednesday