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Leveraging HubSpot Enterprise to Grow Your Agency
Peter CaputaDate: 12-14-2011
Landing Page A/B Testing Examples
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Agenda
• Advanced Landing Page Review• Example A/B Test• ABTests.com• Your AB Tests• Getting Help & What’s Next
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ADVANCED LANDING PAGES REVIEW
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Previous Session
http://www.hubspot.tv/hubspot-partners/bid/105746/HubSpot-Enterprise-Training-Advanced-Landing-Pages
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Value of Advanced Landing Pages
• Unlimited A/B Testing• Landing pages run on your subdomain• Extremely affordable method to A/B testing• Allows marketers to avoid the typical technical
issues with java script A/B testing• Landing pages up and running quickly w/ no IT
involvement required: – No designer needed, template system saves valuable
time– Import tool allows a “1 click import” of your look and feel
• Detailed landing page reporting– Determine right offers/landing pages for different traffic
sources– Quickly enable and disable landing page variations to
maximize click through rate.
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EXAMPLE A/B TEST
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Demo Page Was Stuck @ 10% Conversion
(Graph and Data from HubSpot’s “”Analyze Your Landing Page” App)
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Old Demo Page
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Theory: Karen Rubin to the Rescue!
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Variation C
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Variation D
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Variation E
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Variation F
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The Results
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MORE A/B TESTS
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ABTests.com
Upload Your Own Examples at ABTests.com
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YOUR HOMEWORK
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Homework1. Launch an A/B Test 2. Share it on ABTest.com3. We’ll Share it in Social Media
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QUESTIONS?
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Use the Forums
• We’ll post updates and to-do’s. • You should respond when you do
something, or when you get stuck.
• If you have product setup questions, call support. 888 HubSpot
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See You Next Wednesday