levels of measurement - college of business — new mexico state
TRANSCRIPT
3
Nominal/Categorical Data
• Zip code of residence
• Employment status
• Marital status
• Gender
• Race
• Religion
• Ethnicity
7
Ratio Data
• Market share
• Sales (units and dollars)
• Income
• Number of salespersons per territory
• Number of full-time employed members of
household
• Number of children in household