A LITTLE ABOUT THE PENGUINS• ENTERING 14TH SEASON AS A MEMBER OF THE AMERICAN HOCKEY LEAGUE

• OWNED BY MARIO LEMIEUX AND THE 2009

STANLEY CUP CHAMPION PITTSBURGH PENGUINS

• TELEVISE 10 HOME GAMES EACH

SEASON (MYNETWORK TV)

• BROADCAST ALL 80+ GAMES (40 HOME, 40 AWAY) ON 102.3

THE MOUNTAIN (ENTERCOM COMMUNICATIONS)

• ALL 80 GAMES ALSO AVAILABLE TO VIEW ON THE INTERNET

AT AHLLIVE.COM

• PLAY AT THE MOHEGAN SUN ARENA AT CASEY PLAZA, WILKES-BARRE, PA

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ON THE ICE• PLAYERS PROVIDED BY THE PITTSBURGH PENGUINS

• QUALIFIED FOR THE CALDER CUP PLAYOFFS IN ELEVEN OF THIRTEEN SEASONS

• PARTICIPATED IN THE CALDER CUP FINALS ON THREE OCCASIONS (2001 VS. ST.

JOHN FLAMES, 2004 VS. MILWAUKEE ADMIRALS, 2008 VS. CHICAGO WOLVES)

• TEN PLAYERS/COACHES FROM THE PITTSBURGH PENGUINS 2009 STANLEY CUP TEAM

PLAYED/COACHED FOR WILKES-BARRE/SCRANTON PENGUINS (BYLSMA, YEO, ORPIK,

LETANG, TALBOT, FLEURY, SATAN, SCUDERI, KENNEDY, AND GOLIGOSKI)

• FOUR FORMER WILKES-BARRE/SCRANTON PLAYERS WON MEDALS AT THE 2010 WINTER

OLYMPICS (FLEURY GOLD WITH CANADA; MALONE, ORPIK AND WHITNEY SILVER

WITH USA)

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OFF THE ICE• ONE OF THE MOST SUCCESSFUL FRANCHISES IN THE AMERICAN

HOCKEY LEAGUE

• CONSISTENTLY IN THE TOP 1/3 OF THE AHL IN ATTENDANCE

• AVERAGE 2011-12 ATTENDANCE = 6,028 (RANKS 7TH IN AHL)

• RECORDED AHL RECORD 145 CONSECUTIVE SELLOUTS

• HOSTED 2001 AHL ALL-STAR CLASSIC (ATTENDANCE = 8,314)

• AVERAGE ATTENDANCE OVER 11 SEASONS = 6,638

• TOTAL FANS OVER 11 SEASONS = 3,927,824

• HOSTED NHL PRESEASON GAMES (PITTSBURGH PENGUINS)

• SIDNEY CROSBY’S 1ST PROFESSIONAL GAME WAS PLAYED IN WILKES-BARRE, PA

(PITTSBURGH PENGUINS PRESEASON GAME)

• BROUGHT STANLEY CUP TO WILKES-BARRE ON TWO OCCASIONS FOR

MARKETING PARTNERS, SEASON TICKET HOLDERS AND LOCAL FANS

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IN THE COMMUNITY• ESTABLISHED PENGUINS/UNITED WAY CHARITY FUND

• PLAYERS AVERAGE 170 COMMUNITY APPEARANCES EACH SEASON

• NUMBER OF YOUTH/SCHOOL APPEARANCES RELATING TO

HEALTH & WELLNESS

O NUTRITION/HEALTHY EATING

O PHYSICAL FITNESS

• TEAMED WITH PARTNERSHIP FOR A TOBACCO FREE NEPA & PA DEPARTMENT OF HEALTH

TO ENCOURAGE FANS TO QUIT SMOKING (PSA’S, ARENA MARKETING, WEBSITE, ETC.)

• HIRED BY CITY OF WILKES-BARRE TO MANAGE ICE RINK AT COAL STREET PARK

O YOUTH HOCKEY PROGRAMS

O CAMPS & CLINICS

O ADULT HOCKEY PROGRAMS

O ICE & FIGURE SKATING

O CURLING

O BIRTHDAY PARTIES

O CORPORATE EVENTS / MEETINGS

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• ESTABLISHED JUNIOR PENGUINS TRAVEL HOCKEY ORGANIZATION

O 240 PARTICIPANTS

O 14 TEAMS

O AGES 6-18

• ACTIVE WITH THE FOLLOWING ORGANIZATIONS:

O UNITED WAY

O NATIONAL MS SOCIETY

O AMERICAN CANCER SOCIETY

O LEUKEMIA & LYMPHOMA

• NUMEROUS HOSPITAL VISITS EACH SEASON

• ESTABLISHED ROBO’S READERS, A READING PROGRAM NAMED AFTER FORMER

PENGUIN DARCY ROBINSON, WHO PASSED AWAY IN 2007, WITH OVER 7,000

STUDENTS ENROLLED THOUGHOUT 13 DISTRICTS AND 300 CLASSROOMS

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HELPING YOUR BUSINESS IS OUR BUSINESS

WHEN YOUR COMPANY PURCHASES SEATS TO SEE THE WILKES-BARRE/SCRANTON

PENGUINS, YOU’RE GETTING MORE THAN JUST THE HOTTEST TICKET IN TOWN. YOU’RE

ALSO RECEIVING A SALES TOOL WHICH CAN HELP BOLSTER RELATIONSHIPS WITH BOTH

CURRENT AND PROSPECTIVE CUSTOMERS, BOOST EMPLOYEE MORALE AND LEAVE YOUR

PARTNERS WITH MEMORIES THAT LAST A LIFETIME.

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RELATIONSHIP BUILDINGLOOKING FOR THE PERFECT FOOT IN THE DOOR WITH A NEW CLIENT, OR LOOKING TO

STRENGTHEN AN EXISTING ASSOCIATION? THE PENGUINS VIP EXPERIENCE GIVES YOUR

ASSOCIATES A BEHIND THE SCENES LOOK AT A GAME NIGHT, AND MAKES IT LOOK LIKE

YOU WENT ABOVE AND BEYOND TO CREATE A SPECIAL EVENING FOR THEM.

TAKING CARE OF PROSPECTS

WHO DOESN’T LOVE THE PERSONAL TOUCH? THE PENGUINS VIP EXPERIENCE GIVES YOU

THREE OPPORTUNITIES TO REACH OUT TO CLIENTS.

1) OFFER YOUR PENGUINS SEASON TICKETS TO A PROSPECTIVE OR CURRENT

BUSINESS PARTNER.

2) WHEN YOUR GUESTS ARRIVE AT THE ARENA, A PENGUINS EMPLOYEE WILL MEET THEM AT

THEIR SEATS AND OFFER A BEHIND THE SCENES TOUR FROM YOU, NOT FROM

THE PENGUINS.

3) THE PENGUINS WILL THEN EMAIL YOU A PICTURE OF YOUR GUESTS AT THE GAME. YOU

CAN THEN FOLLOW UP BY SENDING THE PHOTO YOUR GUESTS EITHER THROUGH

EMAIL OR, GO A STEP ABOVE AND HAND-DELIVER A PRINTED COPY.

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TAKING CARE OF CLIENTSRETAINING YOUR EXISTING CLIENTS IS JUST AS IMPORTANT AS FINDING NEW ONES.

SHOW YOUR CURRENT PARTNERS HOW VALUABLE THEY ARE TO YOU WITH THE PENGUINS

VIP EXPERIENCE. THE SPECIAL EXPERIENCE AND PERSONAL TOUCH LETS THEM KNOW

THAT YOU TRULY APPRECIATE THEIR BUSINESS.

NETWORKINGDO YOU HAVE TWO CLIENTS WHO COULD BENEFIT FROM EACH OTHER’S BUSINESS? LET

THEM GET TO KNOW EACH OTHER WITH YOUR TICKETS. NOT ONLY WILL THE PENGUINS

VIP EXPERIENCE ALLOW THEM TO DISCUSS WORKING TOGETHER AND BUILD THEIR

BUSINESSES, YOU FACILITATING THEIR MEETING WILL GROW UNIQUE BONDS AND HELP

IMPROVE YOUR RETENTION WITH YOUR EXISTING PARTNERS.

TAKING CARE OF YOUR PARTNERS

TAKE A LOOK AROUND YOUR WORK PLACE. HOW MANY COMPANIES ARE YOU DOING BUSINESS

WITH THAT ARE NOT YOUR CLIENTS BUT ARE INTRICATE TO YOUR OPERATION? WHAT BETTER WAY TO

REWARD THEM FOR THE SERVICES THAN TO OFFER THEM TICKETS TO A PENGUINS GAME? ANYONE

FROM YOUR MAILMAN, CLEANING COMPANY, IT GUY, COPIER SUPPORT, SECURITY, ETC. REWARD THE

ONES THAT KEEP YOUR BUSINESS GOING.

DONATION REQUESTS

HOW OFTEN ARE YOU SENT REQUESTS FOR CHARITABLE DONATIONS?

WE ALL TRY TO DO OUR BEST TO GIVE BACK. MANY DONATION REQUEST

ARE FOR FUNDRAISERS FEATURING AUCTIONS AND/OR RAFFLE PRIZES.

PENGUINS TICKETS ARE A GREAT DONATION ITEM AND END UP AS ONE

OF THE FAVORITES IN MANY FUNDRAISER ACTIVITIES.

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TAKING CARE OF EMPLOYEESAND LET’S NOT FORGET THOSE CLOSEST TO YOU. USE THE PENGUINS VIP EXPERIENCE

AS A WAY TO REWARD YOUR HARDEST WORKING EMPLOYEES. SEND THEM TO THE GAME

AND LET US MAKE THEM FEEL EVEN MORE SPECIAL. USE THEIR PHOTO FROM THE GAME

AS A GIFT FOR A JOB WELL DONE, OR AS AN INCENTIVE TO YOUR OTHER WORKERS BY

DISPLAYING IT IN A PROMINENT LOCATION AT YOUR OFFICE.

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VIP EXPERIENCE

*VIEW FROM THE CHUTE

* EXCLUSIVE OPPORTUNITIES

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*PENS HALLWAY

*PENS LOCKER ROOM