www.adi.do

LESSONS MARKETERS CAN TAKE FROM VALENTINES DAY

February 2015

AGENDA

About me

Digital trends

Stories of love

Summary

THE DIGITAL FUTURE

We are all living more of our lives on line

Our digital footprints are growing and allowing more access to more data

Connectivity is on the increase

Ownership is becoming redundant – commodities as a service?

We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients

THE DIGITAL FUTURE

• We are all living more of our lives on line

• Our digital footprints are growing and allowing more access to more data

• Connectivity is on the increase

• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients

We are all living more of our lives on line

We are all living more of our lives on line

THE DIGITAL FUTURE

• We are all living more of our lives on line

• Our digital footprints are growing and allowing more access to more data

• Connectivity is on the increase

• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients

Our digital footprints are growing

THE DIGITAL FUTURE

• We are all living more of our lives on line

• Our digital footprints are growing and allowing more access to more data

• Connectivity is on the increase

• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients

Connectivity is on the increase

Connectivity is on the increase

THE DIGITAL FUTURE

Ownership is becoming redundant

THE DIGITAL FUTURE

• We are all living more of our lives on line

• Our digital footprints are growing and allowing more access to more data

• Connectivity is on the increase

• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients

Digital should be used to enhance our experiences & lives

THE DIGITAL FUTURE

• We are all living more of our lives on line

• Our digital footprints are growing and allowing more access to more data

• Connectivity is on the increase

• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients

Digital should be used to enhance our experiences & lives

THE DIGITAL FUTURE

• We are all living more of our lives on line

• Our digital footprints are growing and allowing more access to more data

• Connectivity is on the increase

• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients

Digital should be used to enhance our experiences & lives

WHY EXPERIENCE MATTERS

• Possession does not lead to happiness and there is a behaviour trend towards use of assets rather than ownership.

• The world is becoming more commoditised every year. Increasingly, the best way for businesses to differentiate is through offering better customer experiences which are linked to a brand vision and values.

• Positive experiences create better associations with a brand, increase loyalty and help people make decisions based on emotion rather than evidence.

• All of this helps brands differentiate, increase price points, increase repeat purchases and drive up profit.

This should be you!

#1 FLOWERS

#1 FLOWERS

OUR VALUES

• Respect. Treat others as you want to be treated.

• Achieve. We have clear goals and are driven to beat them without fear of failure.

• Challenge. We question the status quo and .

• Educate. We will take the time to teach you

#2 SWORDS

#2 SWORDS

#3 81 YEARS

#3 81 YEARS

#3 81 YEARS

#3 81 YEARS

#4 MATHS

INSPIRATION

• Young adults struggle to capture & share great moments on holiday as they are have no access to phone / internet

• Wristbands are given out on entry to hotel to allow guests to take photos at set locations without the need for a device in their hand

• This is automatically shared on Facebook to help increase hotel awareness with target market

INSPIRATION

• On the beach there is no way to charge phones

• Nivea saw the problem and gave away free solar powered phone chargers to people on beach to solve their problem

• Created positive association with the brand and helped increase brand awareness locally and nationally

INSPIRATION

• It is hard to find out information about plants / flowers / trees while walking around gardens

• Use of NFC tech allows visitors to ‘tap’ plants to get information about them and their history at the gardens

• Improves visitor experience and their knowledge of the world around them

WHERE ARE WE NOW

http://moz.com/rand/vision-based-framework/

Pick

Match

Trigger

Track

Repeat

#5 LIMERANCE

THE CURRENT MARKET

THE CURRENT MARKET

#6 FRAPPUCINOS

#7 CHECK IN

UK Bank NPS Scores – 2013

#8 RHINO

#9 RHINO

#9 RHINO

#9 RHINO

#9 RHINO

#9 RHINO

#9 RHINO

#9 RHINO

#9 RHINO

SUMMARY

Be committed & love your existing customers - spend time getting to know

them

Listen to your customers views and spend time understanding them. The better

you know them, the better you’ll work together

Relationships take time to develop so keep trying new things

Have fun!

SUMMARY

NEXT STEPS

Together we can do digital better

+44 (0) 845 260 2343 info@adi.do www.adi.do Adido Dean Park House 8-10 Dean Park Crescent Bournemouth Dorset BH1 1HL Twitter: @adido

© Adido 2015