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www.adi.do
LESSONS MARKETERS CAN TAKE FROM VALENTINES DAY
February 2015
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AGENDA
About me
Digital trends
Stories of love
Summary
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THE DIGITAL FUTURE
We are all living more of our lives on line
Our digital footprints are growing and allowing more access to more data
Connectivity is on the increase
Ownership is becoming redundant – commodities as a service?
We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients
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THE DIGITAL FUTURE
• We are all living more of our lives on line
• Our digital footprints are growing and allowing more access to more data
• Connectivity is on the increase
• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients
We are all living more of our lives on line
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We are all living more of our lives on line
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THE DIGITAL FUTURE
• We are all living more of our lives on line
• Our digital footprints are growing and allowing more access to more data
• Connectivity is on the increase
• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients
Our digital footprints are growing
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THE DIGITAL FUTURE
• We are all living more of our lives on line
• Our digital footprints are growing and allowing more access to more data
• Connectivity is on the increase
• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients
Connectivity is on the increase
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Connectivity is on the increase
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THE DIGITAL FUTURE
Ownership is becoming redundant
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THE DIGITAL FUTURE
• We are all living more of our lives on line
• Our digital footprints are growing and allowing more access to more data
• Connectivity is on the increase
• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients
Digital should be used to enhance our experiences & lives
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THE DIGITAL FUTURE
• We are all living more of our lives on line
• Our digital footprints are growing and allowing more access to more data
• Connectivity is on the increase
• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients
Digital should be used to enhance our experiences & lives
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THE DIGITAL FUTURE
• We are all living more of our lives on line
• Our digital footprints are growing and allowing more access to more data
• Connectivity is on the increase
• We believe digital should be used to bring people together and brands should be using it to inspire emotion within their clients
Digital should be used to enhance our experiences & lives
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WHY EXPERIENCE MATTERS
• Possession does not lead to happiness and there is a behaviour trend towards use of assets rather than ownership.
• The world is becoming more commoditised every year. Increasingly, the best way for businesses to differentiate is through offering better customer experiences which are linked to a brand vision and values.
• Positive experiences create better associations with a brand, increase loyalty and help people make decisions based on emotion rather than evidence.
• All of this helps brands differentiate, increase price points, increase repeat purchases and drive up profit.
This should be you!
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#1 FLOWERS
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#1 FLOWERS
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OUR VALUES
• Respect. Treat others as you want to be treated.
• Achieve. We have clear goals and are driven to beat them without fear of failure.
• Challenge. We question the status quo and .
• Educate. We will take the time to teach you
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#2 SWORDS
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#2 SWORDS
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#3 81 YEARS
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#3 81 YEARS
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#3 81 YEARS
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#3 81 YEARS
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#4 MATHS
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INSPIRATION
• Young adults struggle to capture & share great moments on holiday as they are have no access to phone / internet
• Wristbands are given out on entry to hotel to allow guests to take photos at set locations without the need for a device in their hand
• This is automatically shared on Facebook to help increase hotel awareness with target market
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INSPIRATION
• On the beach there is no way to charge phones
• Nivea saw the problem and gave away free solar powered phone chargers to people on beach to solve their problem
• Created positive association with the brand and helped increase brand awareness locally and nationally
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INSPIRATION
• It is hard to find out information about plants / flowers / trees while walking around gardens
• Use of NFC tech allows visitors to ‘tap’ plants to get information about them and their history at the gardens
• Improves visitor experience and their knowledge of the world around them
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WHERE ARE WE NOW
http://moz.com/rand/vision-based-framework/
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Pick
Match
Trigger
Track
Repeat
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#5 LIMERANCE
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THE CURRENT MARKET
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THE CURRENT MARKET
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#6 FRAPPUCINOS
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#7 CHECK IN
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UK Bank NPS Scores – 2013
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#8 RHINO
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#9 RHINO
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#9 RHINO
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#9 RHINO
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#9 RHINO
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#9 RHINO
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#9 RHINO
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#9 RHINO
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#9 RHINO
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SUMMARY
Be committed & love your existing customers - spend time getting to know
them
Listen to your customers views and spend time understanding them. The better
you know them, the better you’ll work together
Relationships take time to develop so keep trying new things
Have fun!
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SUMMARY
NEXT STEPS
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Together we can do digital better
+44 (0) 845 260 2343 [email protected] www.adi.do Adido Dean Park House 8-10 Dean Park Crescent Bournemouth Dorset BH1 1HL Twitter: @adido
© Adido 2015