digital shoppers psychology – 10 principles sharp marketers should exploit

Digital Shoppers Psychology – 10 Principles Sharp Marketers should Exploit

Digital Shoppers Psychology – Logic and Psychology that influences a Customer to Buy

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Digital Shoppers Psychology – What influences Customers’ Love for Shopping Today?

Customers want more convenience & ease od purchase

Returns, discounts, offers and season sales actually influences their buying behavior

They are exposed up to 3000 advertising messages everyday that includes signs, billboards, flyers, scented

advertisements, TV, film previews etc.

Customers don’t want to waste their precious time

The “Love for shopping” are not the same for customers as before …

Digital Shoppers Psychology – What influences Customers’ Love for Shopping Today?

Customers are more engaged through cash back and cashless economy gaining

momentum

They are more comfortable with online shopping accessibility from anywhere,

anytime

Customers prefer less effort but superior experience

Consumer’s love for malls or in-store shopping are declining

Digital Shoppers Psychology – Shopping Styles, Personality Types & Behaviors

Not even the Shopper types and their changing shopping natures…

Experiential

Adventure or Mall lingerer Shopaholic

Shopaphobic

Economic shoppers

Price-insensitive

Bargain hunter

Sociable

Situational Shopper

Digital Shoppers Psychology – Demographics & Psychographics

And also the demographics in contrast with ever-changing psychographics pattern…

Gen Y/Millenials (1977-92)

Gen Z (B. 1993 or later)

Matures (B. 1945 or Earlier)

Gen X (B. 1966-76)

Digital Shoppers Psychology – The Marketing Mantra

Customers are 60% through their buying journey by the time they reach out to sales rep. To see results from your marketing strategy, apply this marketing mantra –

STOP SELLING; INSTEAD TRY BUILDING RELATIONSHIPS

Make the customer feel good…

Digital Shoppers Psychology – Shopping Trends & Stats for Marketers to Follow

So, what sets consumer’s mood to shop? Customer’s behaviors are fuzzy. It needs a deep in-depth understanding of the customer to make them act upon. Use Consumer psychology instead to attract them!

60-90% of customers choice depends on color psychology of

the product that they decide within 90 seconds

61% of customers will read reviews before shopping

Social media reviews , demos, reviews & more information about product act like social proof for customers to trust

People retain 65% of information from Visual ads

unlike only 10% if they hear the info.

A sense of urgency such as a timer or countdown, spin-the-wheel game, cuts the delay in

making customers react to boost up conversion rates

significantly!


To open customers’ wallets, apply these best marketing psychological moves or Principles to communicate with them!

#1 Freedom of Choice: Always offer a freedom of choice to shoppers. 40-60% of customers are more likely to give attention to a brand if offered a choice.

#2 Rewards & Gifts: Behind any gift, there's a pleasure hidden for customer. Gifts act as motivational factor that marketers can harness to make them complete a transaction or registration task or behave in a certain way.


#3 Less is more in pricing: Instead of a rounded price of suppose $10, using a price of $9.99 leaves a gap between the real value and perceived value which is all about illusion of a good deal. Consumers end up buying subconsciously not much reacting to this difference while ignoring the price structure.

#4 The Power of Digital Wallet: To win over customers, it’s a win-win strategy where customers are charmed with VIP access to beat the rush, store coupons & special offers while for brands-get them share the deal with friends and update wallet content.


#5 Social Shopping: Use “Social feeds” to bring products directly in front of the customer’s eye. Turn this retail experience into a biggest driver of brand revenues.

#6 Optimized Product Search: Make your products exposed to customers once they search for. Focus on SEO friendliness, Quora, LinkedIn etc. Make sure that your product is related to a variety of topics ranking higher than average.


#7 Personalized Retargeting Campaigns: Don’t lose your abandoned customers because they might be your hot prospects. To bring them back, re-create their interest, remind them through retargeted email campaigns that boost them up to complete the purchase.

#8 Customer Motivators : If your product does not delight the customer from within, it’s likely that the customer will not seek them out. Inspire delight by offering moments of happiness to the customer to remember & cherish. For example, ModCloth allows their customers to upload photos of their favorite styles and trends. It’s a fun experience!


#9 Build Repo with Customers: One-to-one relationship using consumer behavior insight in the context of products can boost huge customer loyalty and great ROI. Personalized interactions with personal touch not only optimizes product service but also retains customers.

#10 Provide Home Comfort: Purchasing a product directly sitting right at the comfort of home eliminates the need to deal with salesperson or rushing to complete shopping till store hours. Give them countless choices to explore, smooth transaction, basket choices or access more time options.

So, now you know the Psychological Principles that can help you to design your Customer satisfaction journey?

RememberCustomer Satisfaction +

Endless Positive Experience = Customer Buying

Psychology

80% of shopping are mostly unplanned or impulsive. It depends on how you design the Psychological makeup of customer to set the

mood that can upsurge the chances of purchase!

To know about more about Digital Shoppers Psychology & behavior, please visit my blog Subhakar Rao Surapaneni marketing insight

http://www.subhakarraomarketinginsights.com/3-brand-tactics-that-pokemon-go-is-teaching-marketers-about-local-marketing/


