lessons learned week #1, energia de portugal 2014- say2me
DESCRIPTION
Lessons Learned Week #1, Energia de Portugal 2014- Say2meTRANSCRIPT
Energia de Portugal – Lisbon October 27, 2014.
LESSONSLEARNWEEK01
WHO WE ARE
Luan Duarte CEO
Francisco Pimentel CTO
Filipe Magalhães CFO
The simplest and fastest way to deliver customer feedback
to the right person.
The suggestions box which works!
WHAT WE DO
SEND US YOUR SUGGESTIONS!
avalia.ai/rest
SEND US YOUR SUGGESTIONS!
SEND US YOUR SUGGESTIONS!
SEND US YOUR SUGGESTIONS!
SEND US YOUR SUGGESTIONS!
MAIN ACHIEVEMENTS Week01
MAIN ACHIEVEMENTS 1. Canvas 2. Hypothesis validations 3. Metrics (AARRR)
MAIN ACHIEVEMENTS 1. Canvas
MAIN ACHIEVEMENTS 2. Hypothesis validations
Service providers feel the need to make long-term customer satisfaction monitoring
H-40 [RSB-01]
20
Service providers are willing to pay a monthly fee to monitor customer satisfaction
H-41 [RSB-01]
20
E-mail marketing has the ability to generate traffic to landing page
H-17 [CHB-01]
10
Testing !
Alerts by e-mail are effective to warn about situations that require immediate action
H-32 [CRB-01]
16
Receiving responses form feedbacks given is able to engage the utilization of the platform by users
H-38 [CRC-01]
9
Service providers that access the landing page become interested in purchasing the system
H-15 [CHB-01]
15
Tested!
MAIN ACHIEVEMENTS 3. Metrics Acquisition: 74 unique visitors at landing page (without campaigns) 291 feedbacks Activation: 130 new user e-mails (non-anonymous feedbacks)
8 new prospects pressed the “Start now!” button Retention: 15 returning visitors to the landing page (21%)
29 feedbacks from returning users (10%) Recommendation: No recommendations on this period (further
actions on track) Revenue: 8 pre-orders (“Start now!” button)
3 orders
TOP 3 LESSONS LEARN Week01
TOP 3 LESSONS LEARN 1. Effectiveness of the alerts by e-mail Alerts by e-mail are NOT an effective way to warn about situations that require immediate actions. TODO: Test new ways such as SMS and Push-notifications.
2. The landing page conversion The landing page is NOT converting enough. TODO: Plan new designs and make A/B tests with them.
3. Communication inn-app with users
The engagement of customers who received answers from service providers is higher than the engagement of those who didn’t. TODO: Study and test new ways to notify customers about their feedbacks, even if the service provider hadn’t answered yet.
TOP 3 CHALLENGES Week01
TOP 3 CHALLENGES 1. Study and test SMS and Push-notifications • Find the best channel to send alerts.
2. Redesign the landing page • Explain the service in a more complete and simpler way; • Improve the landing page conversion funnel.
3. Enhance the landing page traffic • Have more data to validate the new design; • Increase awareness; • Increase sales through the landing page.
LESSONSLEARNWEEK01
Energia de Portugal – Lisbon October 27, 2014.