L E S S O N S F R O M T H E T R E N C H E S

@CHABOTC

I N N O V AT I O N

0 1 INNOVATION TRANSFORMS

0 2 INNOVATION IS UNPREDICTABLE

2011

1980

2017

2B

900,000

5B

‘CELL PHONES ARE A NICHE MARKET’

‘CHANGED THE RESTAURANT BUSINESS’

0 3 INNOVATION DISRUPTS

0 4Va

lue

Axis

0

12.5

25

37.5

50

Electricity Telephone Radio PC Mobile phone The Web Smart phone4

7

1316

3135

46

INNOVATION SPEEDING UP

0 5 CAMBRIAN EXPLOSIONMAKING INNOVATION CHEAPER THEN EVER

0 6 CELEBRATE FAILURESBEWARE THE SURVIVORSHIP BIAS

0 7 GREATEST SUCCESSCOMES FROM THE GREATEST FAILURES

0 8 SCARCITY BREEDS CLARITYNECESSITY IS THE MOTHER OF INNOVATION

0 9 ITERATE QUICKLYFAIL FAST

1 0 INNOVATION CAN BE OUTSOURCEDBIG BRANDS, SMALL AGENCIES

C H A B O T C @ G M A I L . C O M

L E S S O N S F R O M T H E T R E N C H E S

I N N O V AT I O NC H R I S C H A B O T

@CHABOTC