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©2015 Gainsight. All Rights Reserved. Change Management: Lessons from the Trenches Andy Mowat Box Sr. Director Customer Success & Marketing Lee Francisco Rocket Fuel Director of Program Management Brandon Beall Cvent Team Lead Sales Operations

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©2015 Gainsight. All Rights Reserved.

Change Management: Lessons from the Trenches

Andy Mowat Box

Sr. Director Customer Success & Marketing

Operations

Lee Francisco Rocket Fuel

Director of Program Management

Brandon Beall Cvent

Team Lead Sales Operations

©2015 Gainsight. All Rights Reserved.

Building  the  right  environment  

©2015 Gainsight. All Rights Reserved.

Launch  plan  

©2015 Gainsight. All Rights Reserved.

Developing  champions  

©2015 Gainsight. All Rights Reserved.

Reinforcing  

©2015 Gainsight. All Rights Reserved.

Key  takeaways  Stage Takeaway(s) Building the right environment

•  Engagement at all levels •  Importance of over-communication

of plan

Launch plan •  Phased approach •  Documentation / training build

before launch

Developing champions

•  Identify early adopters (and skeptics)

•  Celebrate success •  Strategic hurdles can create (rather)

than slow engagement Reinforcing •  Be the ‘broken record’

•  Manage to the metrics

©2015 Gainsight. All Rights Reserved.

•  Q&A •  Contact information:

‒  Andy Mowat ([email protected]) ‒  Brandon Beall ([email protected]) ‒  Lee Francisco ([email protected])

Wrap-­‐up