lenovo brand positioning technology for those who do lenovo designs tools for those who are driven...

12
Lenovo Brand Positioning Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do. ThinkVision® ThinkVision LT Series: ‘Do Machines’ for Large Business Succeed with Substance Products are tested against MIL Spec criteria to provide rock solid performance in any environment. The classic design indicates reliability and dependability, and makes a statement that the owner is serious about business. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done. Innovate with Intent Every tool is carefully developed with purposeful intent to ensure an enhanced experience for large enterprise customers. Products are built for rich function and configurability- to handle everything thrown at them so that users are more productive. Lenovo Technology For Those Who Do Do Machines for consumers Do Machines for large business Do Machines for anywhere Do Machines for small business Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Substance Time is Money Innovate with Intent Succeed with Style Time is Money Innovate with Focus Explore from Anywhere

Upload: francine-ball

Post on 18-Dec-2015

218 views

Category:

Documents


1 download

TRANSCRIPT

Lenovo Brand Positioning

Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do.

ThinkVision®

ThinkVision LT Series: ‘Do Machines’ for Large Business

Succeed with Substance• Products are tested against MIL Spec criteria to provide rock solid

performance in any environment. The classic design indicates reliability and dependability, and makes a statement that the owner is serious about business.

Time is Money• Built-in features and services drive down immediate and long-term

costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done.

Innovate with Intent• Every tool is carefully developed with purposeful intent to ensure

an enhanced experience for large enterprise customers. Products are built for rich function and configurability- to handle everything thrown at them so that users are more productive.

LenovoTechnology For Those Who Do

Do Machines for consumersDo Machines for large business

Do Machines for anywhere

Do Machines for small business

Inspire Creativity

Simplify

Go the Distance

Captivate & Entertain

Succeed with Substance

Time is Money

Innovate with Intent

Succeed with Style

Time is Money

Innovate with Focus

Explore from Anywhere

ThinkVision LT1952p wide screen monitors

Succeed with Substance•Outstanding front of screen performance with wide LED screen •Variety of ports (VGA, DVI, DisplayPort) allow for easy connection

Time is Money•1440x900 resolution gives you the desktop space needed to for the addition work productivity boost•Meets Energy Star 5.0, TCO Certified Edge 1.1, EPEAT Gold, and ULE Gold specifications to save money via efficient power consumption

Innovate with Intent•Adjustable stands Lift, Tilt, and Swivel provide comfort and protection for users

Wow Features

PRODUCT POSITIONING STATEMENT

The Lenovo ThinkVision LT1952p wide monitor is designed for professionals who need a classically-designed, reliable, and environmentally-responsible monitor with essential ergonomic features at great value.

Succeed with Substance

•Outstanding front of screen performance with wide LED screen •Variety of ports (VGA, DVI, DisplayPort) allow for easy connection

KEY SPECS

•19” WLED panel with 1440x900 resolution •1000:1 contrast ratio •5ms response time•Viewing angles :170/160

ThinkVision LT1952p wide screen monitors

•Included stand accommodates Lift/Tilt/Swivel •VGA, DVI, and DisplayPort inputs

Time is Money

•1440x900 resolution gives you the desktop space needed to for the addition work productivity boost•Meets Energy Star 5.0, TCO Certified Edge 1.1, EPEAT Gold, and ULE Gold specifications to save money via efficient power consumption

Innovate with Intent•Adjustable stands Lift, Tilt, and Swivel provide comfort and protection for users

ThinkVision LT2252p widescreen monitors

Succeed with Substance•Professional front of screen performance with wide LED screen •Variety of ports (VGA, DVI, DisplayPort) allow for easy connection

Time is Money•1680x1050 resolution gives you the desktop space needed to for the addition work productivity boost•Meets Energy Star 5.0, TCO Certified Edge 1.1, EPEAT Gold, and ULE Gold specifications to save money via efficient power consumption

Innovate with Intent•Full ergonomic stand with Lift/Tilt/Swivel /Pivot provides comfort and protection for users

Wow Features

PRODUCT POSITIONING STATEMENTLenovo ThinkVision LT2252p wide monitor is an excellent choice for professional notebook and desktop PC users seeking productivity improvements in a multi-monitoring environment with an excellent LED screen, ample desktop space, and comfortable viewing experience complete with full ergonomic features.

Succeed with Substance

•Professional front of screen performance with wide LED screen •Variety of ports (VGA, DVI, DisplayPort) allow for easy connection

KEY SPECS

•22” WLED panel 1680x1050 resolution •1000:1 contrast ratio •5ms response time ; •Viewing angles 170/160

ThinkVision LT2252pw screen monitors

•Full Ergonomic stand with Lift/Tilt/Swivel /Pivot•VGA, DVI, and DisplayPort inputs

Time is Money

•1680x1050 resolution gives you the desktop space needed to for the addition work productivity boost•Meets Energy Star 5.0, TCO Certified Edge 1.1, EPEAT Gold, and ULE Gold specifications to save money via efficient power consumption

Innovate with Intent

•Full ergonomic stand with Lift/Tilt/Swivel /Pivot provides comfort and protection for users

ThinkVision LT2452p wide screen monitors

Succeed with Substance•Professional front of screen performance with IPS wide viewing angle screen•Variety of ports (VGA, DVI, DisplayPort) allow for easy connection

Time is Money•1920 x 1200 resolution gives you the desktop space needed to for the addition work productivity boost•Integrated USB hub provides convenient connection to USB devices and help you manage a tidier desktop•Meets Energy Star 5.0, TCO Certified Edge 1.1, EPEAT Gold, and ULE Gold specifications to save money via efficient power consumption

Innovate with Intent•Full ergonomic stand with Lift/Tilt/Swivel /Pivot provides comfort and protection for users

Wow Features

PRODUCT POSITIONING STATEMENT

With its wide-viewing angle LED IPS technology, the ThinkVision LT2452p wide delivers an outstanding viewing experience for professionals demanding highest performance, image quality, usability and reliability.

Succeed with Substance

•Professional front of screen performance with IPS wide viewing angle screen•Variety of ports (VGA, DVI, DisplayPort) allow for easy connection

KEY SPECS

•24” LED IPS screen with 1920x1200 resolution; •1000:1 contrast ratio •7ms(GtG) response time ; •Wide viewing angles 178/178

ThinkVision LT2452p wide screen monitors

•Full ergonomic stand with Lift/Tilt/Swivel /Pivot•VGA, DVI, and DisplayPort inputs•4 USB Hub

Time is Money

•1920 x 1200 resolution gives you the desktop space needed to for the addition work productivity boost•Integrated USB hub provides convenient connection to USB devices and help you manage a tidier desktop•Meets Energy Star 5.0, TCO Certified Edge 1.1, EPEAT Gold, and ULE Gold specifications to save money via efficient power consumption

Innovate with Intent

•Full ergonomic stand with Lift/Tilt/Swivel /Pivot provides comfort and protection for users

Lenovo Brand Positioning

Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do.

Lenovo®

Lenovo LS Series: ‘Do Machines’ for Small Business

Succeed with Style• Dependable performance in the boardroom, at the café, or behind

a desk. The sleek, progressive design turns heads and makes a lasting impression.

Time is Money• Built-in features and services drive down immediate and long-term

costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done.

Innovate with Focus• Every tool is carefully developed with purposeful intent to ensure

an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive.

LenovoTechnology For Those Who Do

Do Machines for consumersDo Machines for large business

Do Machines for anywhere

Do Machines for small business

Inspire Creativity

Simplify

Go the Distance

Captivate & Entertain

Succeed with Substance

Time is Money

Innovate with Intent

Succeed with Style

Time is Money

Innovate with Focus

Explore from Anywhere

Lenovo LS2421p widescreen monitors

Succeed with Style•Crystal Clarity with 10,000,000:1 Dynamic Contrast Ratio gives the precision needed for visual perfection•Sleek and contemporary design with touch-activated buttons that gives a taste of class to the office environment•Integrated USB hub provides convenient connection to USB devices and help you manage a tidier desktop

Time is Money•Full HD resolution gives you the desktop space needed to for the addition work productivity boost•Novo Vision view enhancement utility provides quick one-touch display adjustments to best suit your usage mode•Quick and easy connection to HDMI devices with HDMI 1.3 connector

Innovate with Focus•Certified with TCO Displays 5.2 and Energy Star 5.1 as ergonomic, environmentally-friendly and energy efficient

Wow Features

Lenovo LS2421p widescreen monitors

PRODUCT POSITIONING STATEMENTFor professionals who appreciate visual perfection down to the last details without compromise on elegant appeal, the Lenovo LS2421p wide monitor delivers top class image quality, ultra easy connection , sophisticated design and many features that make them eco-friendly and high power efficient .

Succeed with Style

•Crystal Clarity with 10,000,000:1 Dynamic Contrast Ratio gives the precision needed for visual perfection•Sleek and contemporary design with touch-activated buttons that gives a taste of class to the office environment•Integrated USB hub provides convenient connection to USB devices and help you manage a tidier desktop

KEY SPECS

•23.6” screen with 1920x1080 Full HD resolution •Mercury-Free White LED panel•300 cd/m2 Brightness•Super-fast 5ms Response Time•10,000,000:1 Dynamic Contrast Ratio

•4 USB Ports •Novo Vision view enhancement utility•Touch-activated OSD control buttons•VGA and HDMI 1.3 inputs•TCO Displays 5.2 and Energy Star 5.1 certifications

Time is Money

•Full HD resolution gives you the desktop space needed to for the addition work productivity boost•Novo Vision view enhancement utility provides quick one-touch display adjustments to best suit your usage mode•Quick and easy connection to HDMI devices with HDMI 1.3 connector

Innovate with Focus

•Certified with TCO Displays 5.2 and Energy Star 5.1 as ergonomic, environmentally-friendly and energy efficient

Lenovo LS2221 widescreen monitors

Succeed with Style•Crystal Clarity with 10,000,000:1 Dynamic Contrast Ratio gives the precision needed for visual perfection•Sleek and contemporary design with touch-activated buttons that gives a taste of class to the office environment

Time is Money•Full HD resolution gives you the desktop space needed to for the addition work productivity boost•Novo Vision view enhancement utility provides quick one-touch display adjustments to best suit your usage mode•Quick and easy connection to varied devices with VGA and DVI

Innovate with Focus•Certified with TCO Displays 5.2 and Energy Star 5.1 as ergonomic, environmentally-friendly and energy efficient

Wow Features

Lenovo LS2221 widescreen monitors

PRODUCT POSITIONING STATEMENTFor those who need a contemporary and feature-rich monitor for a small business setup, Lenovo provides the LS2221. The high definition LED monitor delivers breakthrough picture quality, super convenience and high power efficiency enabling people to see more on one screen.

Succeed with Style

•Crystal Clarity with 10,000,000:1 Dynamic Contrast Ratio gives the precision needed for visual perfection•Sleek and contemporary design with touch-activated buttons that gives a taste of class to the office environment

KEY SPECS

•21.5” screen with 1920x1080 Full HD resolution•Mercury-Free White LED panel•250 cd/m2 Brightness•Super-fast 5ms response time•10,0000,000:1 Dynamic contrast ratio

•Novo Vision view enhancement utility•Touch-activated OSD control buttons•VGA and DVI inputs•TCO Displays 5.2 and Energy Star 5.1 certifications

Time is Money

•Full HD resolution gives you the desktop space needed to for the addition work productivity boost•Novo Vision view enhancement utility provides quick one-touch display adjustments to best suit your usage mode•Quick and easy connection to varied devices with VGA and DVI

Innovate with Focus

•Certified with TCO Displays 5.2 and Energy Star 5.1 as ergonomic, environmentally-friendly and energy efficient