leederville sporting club

L E E D E RV I L L E

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STRATEGIC PLAN 1 July 2021 to 30 June 2025LSC

LEEDERVILLE SPORTING CLUB

STRATEGIC PLAN 1 JULY 2021 TO 30 JUNE 2025


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CONSULTATION

The Leederville Sporting Club has developed an inaugural strategic plan to set the future direction of the Club.

We strive to be the social and recreational hub for the community. A place that can be enjoyed and valued by members and guests.

To help us achieve this desired future state, we asked the community and our members to complete a brief survey. From November 2020 to January 2021, the Club invited members and the community to answer a survey on what they liked about the Club, what they wanted to change, and what is important to them.

The Club sought this feedback to inform its decision-making on its future strategic direction.

TELL US

These are the four questions asked in the survey.

1. What do you like about the Club?

2. What do you want to change?

3. What is important to you?

4. Anything else?


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WHAT WE BELIEVE

VISIONThe social and recreational hub for the community

PURPOSETo provide a space and offering to the community that:

Inspires connection and congregation at the Club

Fosters a safe, family friendly and socially inclusive environment that is valued

Promotes physical activity, social interaction, community engagement and fun.

VALUESIntegrity and respect

Engagement

Positive experiences

Inclusivity

Forward thinking

Professionalism


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ENVIRONMENTAL ANALYSIS

Strengths• Convenient and connected location.• Proud history.• Amenity has charm and character.• Significant green space.• Support from stakeholders. • Heritage listing.• Diversity of community and

professional groups that use the space.

OpportunitiesPotential to:

• leverage energy and support of community.

• raise the profile of club and its offering.• maximise use of existing facilities.• activate underutilised areas.• pursue membership growth.• diversify and grow income from

greater offerings.

Weaknesses• Ageing infrastructure. • Poor/unknown community profile.• Seasonal revenue stream. • Limited offerings (food, entertainment

etc.)• Small membership base.• Not set up sufficiently for

families, and professional or community groups.

Threats• Capacity of volunteers. • Appetite to change.• Competition for funds. • Redevelopment. • Loss of access.


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STRATEGIC OBJECTIVES

1. Good governance and financial sustainability

2. Engaged members

3. Thriving club environment

4. Diverse events year-round

5. Strong stakeholder relationships

6. Inviting green and recreational spaces


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KEY CONSULTATION THEMES

The key consultation themes are listed below each question that was answered by completers of the survey.

1. What do you like about the Club?Relaxed

Location

Family friendly

2. What do you want to change?Introduce food options.

Increase drink options.

More events.

Upgrade facilities.

Increase use.

Safer for children.

3. What is important to you?Community-feel

Family friendly

Relaxed spaces


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DETAILED SURVEY RESPONSES

1. What do you like about the Club?1. Local, laid back, reasonable beer prices, kids can play, place to meet the community. 2. Relaxed feel, space for different activities, ability to have a drink and kids can come. 3. Geographically convenient, good parking, nice outlook (with opportunity for improvement),

has catering facilities. 4. The genuine kindness of staff to go above and beyond for events. Their personal touch and

welcoming style. 5. The community, the closeness to transport, the people who keep it running day to day... and

of course the bowls. 6. That is in my neighbourhood. 7. Quiet Sunday catch ups with family. 8. It’s become a focal point for the community. 9. Family friendly. 10. It is central. It has a lovely, relaxed atmosphere. It is kid friendly. I can see it is evolving into

something in response to community needs and that is exciting to be a part of. 11. A great place to gather with family and friends. Love the old world charm. 12. Valuable community amenity. 13. Great atmosphere, nice place to spend an afternoon. 14. Open space, bar, family friendly. 15. Close local facility with a relaxed atmosphere and nice grounds.16. Friendly staff.17. Very laid back and friendly.18. The relaxed vibe.

19. Family/kid friendly, local, accessible club with a good mix of craft beer.

20. Cheap drinks! Welcoming premises can be booked for events at no cost.

2. What do you want to change?1. Like to see some renovation to outdoor space/ beer garden. Need casual bar style food

offering/ snack bar. More beer choices on tap. 2. Food offerings to be available, a bit of a makeover. 3. Improve ambience of function space, update catering facilities. Provide more shade outside

(market umbrellas?).4. Neighbours to be more understanding to allow events to carry on slightly later in the evening. 5. Sports on TV, Entrance to the park next door.


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6. Make it one hell of a fun culture so more people want to join rather than just use the club for events.

7. More engagement with the community. Start by becoming more active on social media, share event pages/details, Food & Bev menu and pricings, event booking information etc.

8. Face lift venue for better meeting/gathering set up. Opportunity to tap into small businesses wanting team building days if have proper projector, more modern set up.

9. Food available at the lunch. Possibly weekend lunch and dinners? 10. Improve BBQ facility. Outdoor lounges. 11. Food options. 12. I’m glad the beer options have been improved. More options is better. 13. Upgrade some of the facilities (kitchen).14. More activities conducted at the club, and safer environment for children. 15. More lighting at front of building, to show it’s open. 16. Better booze, more welcoming ambiance, increase use/members, improved food offering.17. It would be good to have the option to purchase meals on weekends for lunch.18. Renovated club and more public social events to attract people. eg Sunday Barefoot Bowls

and BBQ.19. The car park - a very under-utilised space. A secure gate to allow access to the kids

playground but also restrict access to the carpark/road on the community garden side. More active marketing - a locals day? Invite members of the local community for a sausage sizzle. Or a kids day - bring kids along for a morning play?

20. Not much = gate access to the Holyrood park - revamped bbq area and outdoor seating.

21. Big screen TVs. Kitchen facilities. Refresh inside and outside with a paint job. New BBQs. More selection of beers - Tick! Members get priority. Offer more incentives to be a member.

3. What is important to you?1. Place to come with kids and nice outdoor area. 2. Family friendly. 3. Continuation of the Club, good corporate governance, facilities accessible for the community,

basic community funding. 4. Flexibility for dates, low cost/free rental, kitchen facilities, shade, good value drinks. 5. Environment/Vibe. 6. Community and culture. 7. Community inclusion. 8. Food quality and reasonable pricing.


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9. Keeping the club open and afloat. 10. Inclusion for mums dads and kids. 11. Community environment. 12. Having a community hub, a place to go, nice things to drink and nibble and to just relax. 13. The friendly relaxed atmosphere. 14. Maintaining a facility for the community to access, but at the same time respect and value. 15. To be able enjoy and relax with a few quite drinks. 16. That the club is family friendly and sustainable. 17. Cheap drinks and nice outdoor area.18. An active community.19. Being connected to the community.

20. Kid-friendly, local place to socialise.

21. Family, friends, mateship, relationships, food and drink. Oh and my kids.

Anything else you want to tell us?1. Nice local vibe at Bowlo and keen to see it develop whilst keeping the very casual feel. 2. Really appreciate the charitable and local focus the club has. Small bar snacks menu might be

nice if feasible. 3. The club is a great community facility.4. Keep up the good work.5. I think the place has a lot of potential, it is fantastic but feel that it is underutilised. Great to see

some locals joining the board to re-rejuvenate the discussion and thinking.6. Keep up the great work - seeing lots of progress and good news taking your vision forward.


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STRATEGIC AREAS OF FOCUS

Vibe

To deliver on the desired future state and respond to the member and guest feedback, the following are the areas of strategic focus for the Club over the life of this strategic plan.

1. Diverse and regular events - Commence advertising and hosting special

events. - Create regular events to encourage frequent

Club attendance. - Collaborate with partners to encourage

events to be held at the Club.

2. Increase membershipMembership was 100 in early 2020. It grew to 350 during the development of this Plan. - Pursue membership growth to 1,000 by

1 July 2025. - Promote virtues of membership through

active marketing.

3. Enhanced lighting and music - Install festoon lighting in most outdoor areas. - Improve capability to play music outside.

4. Food and drinksFood - Food offering for weekends. - Upgrade kitchen to a commercial standard. - Enhanced catering offering for functions.

Drinks - Expand craft beer offering. - Offer tap fills for growlers/squealers. - Upgrade beer infrastructure. - Expand quality wine offering.

5. Increased activities for patrons and families - Elevate the outdoor game offering for

members and during functions. - Investigate and implement other activities to

keep people engaged at the Club.

Festoon Lighting

New drinks list

Increased activities


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6. New spaces - activation of the western end - Create new function and play spaces to the

west of the existing premises. - Engage with the Town of Cambridge to

maximise the Club use of the western end.

7. Safe space – enclose the eastern end - Ensure the Club is a safe place for families

which involves enclosing the eastern end from the carpark.

8. Universally accessible toilet and change facility - Provide an accessible facility for people with

disability to go to the toilet. - Provide baby change facilities for parents.

9. Commercial kitchen - Upgrade the kitchen to be a commercial

standard, including the installation of a grease trap, extraction system and stainless steel benches.

Facilities for the Future

New space visual

New space visual

Future State


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Survive and Thrive

LSCAPPLICATION/RENEWAL OF MEMBERSHIP


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APPLICATION/RENEWAL

OF MEMBERSHIP

PRINTCLEAR

Office use onlyProposed 1: ____________________________________________________Membership No: ____________________________________________________

Proposers Signature: ___________________________________________

Proposed 2: ____________________________________________________Membership No: ____________________________________________________

Proposers Signature: ___________________________________________

Receipt No: ____________________________________________________Date Paid: _____________________

CLUB MEMBERSHIP

$40.00 p.a

• Full access to club facilities and venue hire including bowls, indoor and outdoor games, pool table

and meeting facilities.

• One free bowls lesson for up to four people.

• Drinks card.• On site parking when utilising club facilities.

• AGM voting rights and ability to stand as an Officer Bearer.

Name (First): _____________________________ (Last): _______________________________________

Email Address: _________________________________________________________________________

Postal Address: _________________________________________________________________________

Phone (Home): (08) ________________________ (Mobile): _____________________________________

Signature: ________________________________ DOB: ________________________________________

I hereby apply for membership/renewal of The Leederville Sporting Club. It is my intention to utilise

the clubs facilities for relaxation and in particular not for the purpose of using the clubs parking area

for parking of private vehicles for work purposes. In the event of this application being accepted I

agree to abide by the Rules and By Laws of the club.

CREDIT CARD DETAILS

Card Holder’s name: ________________________________________ Expiry Date: _________________

Credit Card number: CSV:

Header - Helvetica Neue - Bold

Main Content - Helvetica Neue - Medium

Main Content - Helvetica Neue - Light

Download the form on your computer, and once complete,

send to [email protected]

Caps and stubbie holders

10. Contemporary systems to support the organisation - Install and maintain suitable financial, human

resource, procurement, event booking and membership application/renewal systems that allow for effective and efficient operations.

11. Enhanced branding and marketing - Create and implement a branding and

marketing strategy. - Build and launch a contemporary Bowlo

brand. - Undertake regular promotional event and

membership marketing. - Build and manage a modern club website.

12. Income diversity - Create additional revenue streams for the

Club (e.g., Containers for Change, Outdoor Game hire, food sales, event tickets).

- Secure grant and other income as a new revenue stream for key initiatives.

13. Robust revenue stream and balance sheet - Establish a sufficient working balance to

provide protection for the Club.


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STRATEGIC AREAS OF FOCUS


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RECYCLING BINSLSC

RECYCLING BINS

Location of the new bins. Placing the bins here allows access for the public from Cambridge street without having to turn around.

Bin location and public access route

BIN LOCATION

TRAFFIC ROUTE

CAMBRIDGE ST

Festoon Lighting

Community

14. Container for Change recycling facility - Establish the Club as a key recycling facility

for Containers for Change in the community. - Purchase a community bin to facilitate 24/7

container deposits.

15. Strong stakeholder relationships - Build and maintain strong relationships with

key stakeholders. - Host key stakeholders regularly and seek

opportunities to collaborate.


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IMPLEMENTATION PERFORMANCE

The Committee will monitor the performance of this Plan regularly and will report back annually to members on the progress against each strategic area. Tactical changes to initiatives may occur as required overtime.

leederville sporting club

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