2015MEDIA

KIT

Thank you for your interest in exploring the different options of advertising at The Sporting Club.

Thank you for taking the time to consider advertising with the The Sporting Club. This media kit contains an array of options to help promote your brand in our targeted Philadelphia market including digital screen advertising, print ads in our internally published Belong Magazine, social media marketing, event exposure and more.

The Sporting Club at The Bellevue is a 93,000 sq ft health and fitness club in the Center City/Rittenhouse neighborhood of Philadelphia. With an array of fitness options including an indoor running track, 25-meter swimming pool, NBA-regulation basketball court, squash courts, racquetball courts, full floor of cardio and weight training equipment, boxing ring, TRX studio, spinning studio and over 100 weekly group fitness classes, The Sporting Club is the premiere choice for fitness enthusiasts in the Philadelphia area and beyond.

The Sporting Club also features a variety of onsite partners including Skin Palette Airbrush Tanning, Centerpoint Pilates, Fueling Station, Novacare, Petrelli Chiropractic and Philadelphia Sports Network. Athletic Spa at The Sporting Club specializes in sports and fitness massage as well as body treatments, waxing, and facials.

In addition to our flagship club downtown Philadelphia, The Sporting Club at Voorhees Town Center is located 20 minutes from the city in Voorhees, NJ. Members of the Philadelphia-based club are also members of our sister location.

In addition to a full suite of fitness classes and equipment, members benefit from a selection of membership options. The executive locker rooms feature fruit and coffee, laundry service, fully-stocked vanity areas, and private showers/lockers and they were named “Best of Philly - locker rooms” by Philadelphia Magazine in 2012.

MEMBERSHIP PROFILE

The Sporting Club caters to a variety of members from college students to C-level executives, government officials and even the occasional celebrity. Chances are, if you prioritize health and live in the local area, you belong here.

MEMBERS4,500 Sporting Club at The Bellevue 1,000 Sporting Club at Voorhees Town Center

AGE42% 18-34 YEARS24% 35-44 YEARS27% 45-64 YEARS 7% 65+ YEARS

GENDER58% MALE42% FEMALE

AVERAGE HOUSEHOLD INCOME12% UP TO $40,00029% $40-$70,00019% $71-$100,00019% $101-150,00021% OVER $150,000

RESIDENCE86% PHILADELPHIA10% PA (EXCLUDING PHILADELPHIA)

3% NEW JERSEY 1% OTHER

THE CLUB

THE NUMBERS

The Sporting Club Marketing Guide • 2015224 South Broad Street, Philadelphia, PA 19102

www.sportingclubbellevue.com

PUBLISHED TWO TIMES PER YEAR.

Belong Magazine is a resource for Sporting Club members and anyone interested in healthy living in the Philadelphia area. Features include health and fitness articles, personal training tips, event snapshots, club updates, local advertisements and a member business directory. Belong Magazine is created and published in-house and printed by a local print house, Media Copy. To get started, fill out the Advertising Agreement Form at the end of this media kit.

PRODUCTIONBelong Magazine is an in-house publication, designed by an in-house graphic designer. Belong Magazine gathers content from Members, Businesses and employees of The Sporting Club. Our publication is produced two times a year, giving advertisers longer shelf life and exposure.

PRINTING5,000 copies printed per issue. Belong Magazine is also viewable on our website.

DISTRIBUTIONThe Sporting Club at The Bellevue The Bellevue ConciergeReading Terminal Market Philadelphia RunnerBreakaway Bikes Students Run Philly Style1500 Locust Vision 4 EqualityEatery at The Bellevue The Sporting Club at Voorhees777 South Broad The Left BankLocust on the Park The AriaCondo Shop Southstar LoftsWilma Theater

SPECS AND RATES A few benefits of advertising in Belong Magazine are as follows:

Local Target Market: 5000+ Philadelphia-area residents including many c-level executives, decision-makers and entrepreneurs.

Extended Exposure: Issues are on shelves for 6 months. Six times the exposure as monthly publications.

Digital & Print: In addition to Belong online and print distribution, magazine advertisers also receive ad space on the club’s internal digital TV screens during the 6 month magazine term.

FILE SPECIFICATIONS BLEED There is a .125’’ trim when printing.

COLOR CMKYFILE TRANSMISSION Send PFD or high resolution JPEGSUBMISSION Email ads to marketing@sportingclubbellevue.com

B E L O N G .Magazine

T H E S P O R T I N G C L U B A T T H E B E L L E V U E

AD SIZE 1 Issue 2 Issues 3 IssuesSPREAD $1,800 $1,600 $1,400 INSIDE BACK COVER $2,000 $1,800 $1,600FULL PAGE $1,000 $900 $800HALF PAGE (VERTICLE AND HORIZONTAL) $800 $650 $500

SPREAD2 full pages17.25’’ x 11.25’’

FULL PAGE1 full page or inside back cover8.75’’ x 11.25’’

HALF PAGE1 verticle half 4.425’’ x 11.25’’

HALF PAGE1 horizontal half 8.75’’ x 5.5’’

The ’89Club

Rendell discusses his healthy career & weight loss

Yoga for Fighters Mental focusand emotional intelligence are the keys to success

Learn more about this pintsize powerhouse and

her dynamic fitness challenges

Ha n naPu r b e

B E L O N G .Magazine

Mi c h a e l Sc h u l S o nTakes us to the 13th Street Graffiti Bar

THE ‘89 CLUB Ron Weingrad Staying Fit & FocusedFrom Day One

a new way To TrainSwitch up your routine with these workouts

T H E S P O R T I N G C L U B A T T H E B E L L E V U E

FIGHT NIGHT

Bo x i n g co a c h

CLIF JOHNSON& The Evolution Of

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DIRECTOR’S CHOICE May 8-11

JOIN US FOR OUR 50TH ANNIVERSARY

SEASON!

SPRING/WINTER 2014paballet.org

Offi cial HotelOffi cial Health & Fitness Facility Offi cial Airline

SPECIAL ENCORE PRESENTATION

SERENADE, Afternoon of a Faun, and other dances

February 6-9

CARMINA BURANA and Stravinsky Violin Concerto

March 6-15

COPPÉLIA March 8 & 16

A 50TH FINALE June 12-15

CUSTOM PACKAGES ARE

STILL AVAILABLE!

Save up to 20% off!Packages start at

$78.30 for 3 ballets.

Call 215.893.1955 or visit paballet.org/subscriptions.

PHOTO CREDITS: Serenade: Artists of Pennsylvania Ballet, Photo: Alexander Iziliaev. Carmina Burana: Former Soloist Tara Keating, Photo: Paul Kolnik. Coppélia: Former Principal Dancer Martha Chamberlain with Principal Dancer Zachary Hench, Photo: Alexander Iziliaev. Franklin Court: Former Principal Dancers Riolama Lorenzo and James Ady, Photo: Paul Kolnik. At various points. Artists of Pennsylvania Ballet. Photo: Alexander Iziliaev.

PABALLET-Sporting Club Ad-Spring Season.indd 1 12/4/13 12:45 PM

B E L O N G .Magazine

T H E S P O R T I N G C L U B A T T H E B E L L E V U E

25 YEARS LATERReflecting on The Sporting Club’s history and the Rubin family’s

commitment to a healthier Philadelphia

B E L O N G .Magazine

T H E S P O R T I N G C L U B A T T H E B E L L E V U E

STEVEHOFFMANThe Sporting Club’s Top Trainer

WORD OF MOUTH MEETS TECHNOLOGY

The Sporting Club has a unique opportunity to connect local businesses with local residents through our digital advertising outlets.

DIGITAL TV SCREENSFour digital TV screens rotate local ads from open to close each day on the busy fitness floor. The fitness floor is the club’s most populated area and contains all cardio and weight training equipment as well as our team of personal trainers. Novacare is also located on the fitness

floor.

10 seconds per screen OR 30 second video, endless loop

30 screens per day on average

PRICING1 Digital Screen = $450 per month

2 Digital Screens = $700 per month

AD SPECSSIZE 1280 x 768 pixels at 300 dpiFILE TYPE High resolution JPG or MP4 video fileSUBMISSION Email ads to marketing@sportingclubbellevue.com

SOCIAL MEDIAThe Sporting Club at the Bellevue and The Sporting Club at Voorhees Town Center manage social media communities on a daily basis. Our social media team helps to bring exposure to all paid advertisers through Facebook, Twitter, Instagram, and Pinterest.

FREE LOCAL ADVERTISING YOU CAN’T REFUSE

Member Perks at The Sporting Club is a complimentary program that connects local members with local businesses. Simply provide all Sporting Club members who present their Sporting Club key tag with a discount on your product or service. In return, we’ll help to get the word out

about your business.

MEMBER PERK BUSINESSES WILL BENEFIT FROM

THE FOLLOWING:

-A mention at the bottom of monthly newsletters to 5000+ members

-A listing on the Member Perks page of the club website:

sportingclubbellevue.com and/or sportingclubvoorhees.com.

-A feature on the Member Perks page in Belong Magazine.

-An ad for one month on the fitness floor digital TV screens.

MEMBER PERKS REQUIREMENTS:- Must be a local business or service- Minimum discount 15% or equivalent- Minimum 1 year participation- Discounted product or service must be valid on all purchases, not only for first time customers.

GET STARTED:Fill out the “Member Perks” form at the end of this media kit and email it to marketing@sportingclubbellevue.com.

The Sporting Club has the right to refuse any business or organization from taking part in the Member Perks program. Questions may be directed to Andrew Bergren at abergren@sportingclubbellevue.com.

MEMBER PERKS DIGITAL ADVERTISING

ELEVATOR POSTERSThe Sporting Club internal elevators (the elevators that take members from the lobby floor to other floors within the club including the fitness floor, indoor track, basketball court or boxing ring) features one poster per elevator. These elevators are very popular and this ad space is solely

available to one advertiser.

PRICING1 Elevator = $300/mo*2 Elevators = $500/mo**Printing for one poster is included in the price.

AD SPECSSIZE 28”h x 22”w

BLEED There is a .125 trim when printing.

COLOR CMYK

FILE TYPE PDF

SUBMISSION Email ads to

marketing@sportingclubbellevue.com

Throughout the year, The Sporting Club partners up with some of the area’s notable charities. Be a part of these special events by becoming a sponsor. Events vary and are announced throughout the year. For the most up to date information, visit www.sportingclubbellevue.com and

join our monthly email list.

Sporting Club members participate in this amateur

boxing event.

Sponsorship opportunities include: -Banners Advertising -Fighter Sponsorships-Check out fightnight.sportingclubbellevue.com for more information as the event gets near to purchase tickets and sign up for sponsorship.

ADDITIONAL SPACE SPECIAL EVENTS

FIGHT NIGHT

2015Member Perks Participation Form

Business Name ________________________________________________________________

Business Address ______________________________________________________________

Contact Person ________________________________________________________________

Phone Number ________________________________________________________________

Email ________________________________________________________________________

(business name)__________________________________________________________

has agreed to participate in The Sporting Club at The Bellevue’s Member Perks Program

for 2015. _______ percent of a Sporting Club Member’s purchase will be discounted upon

proof of their valid Sporting Club Membership ID card. This discount will be valid for one year

beginning on (date) ___________. After one year, discount will continue to be valid unless

noted by business.

Contact Person’s Signature ________________________________________________

Date __________________________________________________________________

Sporting Club Signature ___________________________________________________

Date __________________________________________________________________

Sporting Club at The Bellevue | 224 South Broad Street | Philadelphia, PA www.SportingClubBellevue.com | 215. 985.9876

Please complete this form and return it to your Sporting Club Representative. For any additional questions, please contact Marketing@SportingClubBellevue.com.

2015 Advertising Agreement FormPlease completly fill out this form. Fax complete form to 215.985.9158, email it to marketing@sportingclubbellevue.com, or drop it off at the Business Office on 2M of The Sporting Club.

Business Name _______________________________________________________________________________

Business Address _____________________________________________________________________________

Authorized Person ____________________________________________________________________________

Phone Number _______________________________ Email _________________________________________

BELONG. MAGAZINE

_____ Belong Magazine Spring/Summer Issue ___________ Ad Size

_____ Belong Magazine Fall/Winter Issue ___________ Ad Size

For the final price of $__________________

_____ Advertisment to be provided by advertisor _____ Advertisment to be created by Sporting Club

IN-HOUSE ELEVATORS

_____ 1 Elevator Space _____ 2 Elevator Spacee For the final price of $_________________/month.

Start Date ____________________________________ End Date _______________________________Payment for Belong Magazine and in-house elevator spaces are due upon invoice date. Cancellation of long term

contracts prior to one issue will result in a cancellation fee equal to the cost of space reserved for one month.

DIGITAL SCREEN ADVERTISING

_____ 1 Digital Screen at $450 per month _____ 2 Digital Screens at $700 per month

Start Date ____________________________________ End Date _______________________________

PAYMENT INFORMATION

Card Type (please circle) Visa Master Card Discover American Express

Card Holder Name ____________________________________________________________________________

Billing Address _______________________________________________________________________________

City ________________________________________ Zip ___________________ State __________________

Card Number ________________________________________________________________________________

Expiration _______________________ Security Code _______________________

Cardholder Signature _____________________________________________________ Date ________________

Advertisments created by The Sporting Club may result in an additional fee. There is a limit of two creative edits before publishing in Belong Magazine.