lee barken - accounting day 2012 - crowdfunding€¦ · 5/9/2012 1 accounting day, may 7th 2012 lee...

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Accounting Day, May 7th 2012

Lee Barken, CPA, LEED-APEnergy and CleanTECH Practice LeaderHaskell & White, [email protected], 858-350-4215

CrowdFunding: New ways to raise capital

What is CrowdFunding?

• Collective Action









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What is CrowdFunding? What is CrowdFunding?

• Collective Action + Fundraising


• Donation– Gift

– Prize/Rewards

– Product Pre-Orders

• Investment– Debt

– Equity



What is CrowdFunding?Donation/Gift

http://www.indiegogo.com/Jeffery-Self-Needs-A-New-Tooth

What is CrowdFunding?Prize/Rewards

http://www.kickstarter.com/projects/dinakantor/treece

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CrowdFundingProduct Pre-orders

• Pebble Watchhttp://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android

CrowdFundingPre-orders

• Pebble Watchhttp://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android


• Donation– Gift

– Prize/Rewards

– Product Pre-Orders

• Investment– Debt

– Equity





Peer to Peer Lending

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CrowdFundingDownsides

• Transactional overhead• Large group of unsophisticated investors

– Future M&A/investment

– Investor relations

• Fraud• Failure to Launch
















Fraud

• Tech-Sync Power Systemhttp://www.kickstarter.com/projects/606787527/the-tech-sync-power-system






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CrowdFundingPre-orders

• TouchFire Keyboardhttp://www.kickstarter.com/projects/740785012/touchfire-the-screen-top-keyboard-for-ipad

JOBS ActHR3606

• TITLE I--REOPENING AMERICAN CAPITAL MARKETS TO EMERGING GROWTH COMPANIES

• TITLE II--ACCESS TO CAPITAL FOR JOB CREATORS• TITLE III--CROWDFUNDING• TITLE IV--SMALL COMPANY CAPITAL FORMATION• TITLE V--PRIVATE COMPANY FLEXIBILITY AND

GROWTH• TITLE VI--CAPITAL EXPANSION• TITLE VII--OUTREACH ON CHANGES TO THE LAW

CrowdFunding

• Public Solicitation / Pre-existing Relationship

CrowdFundingAngel Investing for the 99%?

• Accredited vs. Unaccredited

CrowdFundingAngel Investing for the 99%?

• Accredited Investor– Earn $200k ($300k married couples)

– Or net worth of >$1M (excluding residence)

• 1982 = 1.6%

JOBS ActIssuers

• Up to $1,000,000 per 12 months• Offering conducted through “funding portal”• Background check• 21 day “review period”

• 100% of target must be reached• Significant disclosures (personal liability if

incomplete)

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JOBS ActIssuers

• A New Law is an Auditor’s Best Friend (??)

JOBS ActIssuers

• $100k or less – self certification• >$100k - $500k – review• >$500k - $1M – audit

JOBS ActInvestors

• Limits based on net income or net assets– Under $40k = $2,000/year

– $40k-99k = 5%

– $100k+ = 10%

• Limits are in aggregate (not per project)• Restricted for 1 year (except to accredited)

JOBS ActFunding Portal

• Must be a broker/dealer or register w/SEC• Must register w/SRO (FINRA or ?)• Disclosures and investor education• No finders fees allowed to find investors

• No financial interest in issuer• Cannot offer investment advice

SEC270 Days

“Meet such other requirements as theCommission may prescribe” = TBD

JOBS ActHR3606

• TITLE I--REOPENING AMERICAN CAPITAL MARKETS TO EMERGING GROWTH COMPANIES

• TITLE II--ACCESS TO CAPITAL FOR JOB CREATORS• TITLE III--CROWDFUNDING• TITLE IV--SMALL COMPANY CAPITAL FORMATION• TITLE V--PRIVATE COMPANY FLEXIBILITY AND

GROWTH• TITLE VI--CAPITAL EXPANSION• TITLE VII--OUTREACH ON CHANGES TO THE LAW

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Reg D, Section 506

• General Solicitation OK• No Unaccredited Investors

Groups Forming

• SRO: The CrowdFund Intermediary Regulatory Association (CFIRA)http://www.cfira.org

• Trade Organization: The National CrowdFunding Association http://www.nlcfa.org

Questions

• Is the “startup industry” the next boom or the next bubble?

– Will investors act intelligently?– Will issuers act ethically?

CrowdFunding

“Nobody makes a greater mistake than hewho does nothing because he could only doa little.”

- Edmund Burke, 1729-1797

Accounting Day, May 7th 2012

Lee Barken, CPA, LEED-APEnergy and CleanTECH Practice LeaderHaskell & White, [email protected], 858-350-4215

CrowdFunding: New ways to raise capital

lee barken - accounting day 2012 - crowdfunding€¦ · 5/9/2012 1 accounting day, may 7th 2012 lee...

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