lecture on ratios

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    www.bradford.ac.uk/management

    APPLIED STRATEGICMANAGEMENTMAN0209MSemester 2: 2010/11(Supplementary Lecture)

    Financial RatiosHiggin Lecture Theatre

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    This is a supplementary lecture that I

    have put together to help students to

    undertake the assessment of the

    company performance in terms of

    efficiency, profitability and returns to

    investors.

    This lecture is not part of the advertised

    course content.

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    1

    2

    4

    By the end of this session you will be able to

    calculate the following financial ratios

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    Ratios What are they?

    1.Profitability

    1.Liquidity

    1.Gearing

    1.Investment

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    ROCE Return On Capital Employed

    The long term capital is found by taking the

    shareholders equity plus long term borrowings.

    This ratio represents the return that the total

    investment into the business is generating.

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    Gross Margin

    Gross margin indicates the profitability of the

    products sold before any other general costs of thebusiness have been considered.

    It can be expressed as the number of pence of

    gross profit in each pound of sales, or as a

    percentage.

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    Net Profit

    Net Profit = Profit before tax x 100%

    Sales

    The net profit to sales ratio focuses on profit, after all expenses of the business

    compared to sales.

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    LIQUIDITY RATIOS

    Indicates the amount of cover for the short-term liabilities.

    Ideal ratio here should be 2:1

    Should never be 1:1

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    Quick Ratio

    Shows how well the short term liabilities are covered by cash or near cash

    assets.

    Particularly useful secondary calculation if the business happens to be one

    where it can be one where it can take quite a long time to turn the stocks intocash ,

    E.g. construction industry.

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    Debtor Turnover

    Measures the average speed of the customer payments.

    In general the higher this ratio the better, as this means

    that there is only a small proportion of sales made thathave not yet been paid for.

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    Credit Turnover

    This ratio indicates the average speed of payments to suppliers.

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    INVESTMENT RATIOS

    This group of ratios is of the most

    interest to current and prospective

    shareholders and their advisers andalso by implication , the management

    of the company, who will be concerned

    about the impression that is beinggiven to these important group of

    users.

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    Earnings Per Share (EPS)

    This ratio is a good measure of general profitability for

    shareholders.

    It gives them an idea of the maximum pay out that the

    company could give them in dividends if it did not retain

    any profits within the business.

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    Dividend Per Share

    This ratio is the immediate cash return to shareholders, that is how much

    dividend each share is entitled to for that accounting period.

    This is almost always lower than EPS figure.

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    Dividend Yield

    This ratio indicates the immediate rate of return for

    investment in the shares of the firms as it relates,

    the dividend which will be received to the price that

    would have to be paid to buy the share.

    Generally, the higher this figure is, the less

    confident the market is in these shares. Since theprice that people are willing to pay bears a close

    relation to the amount they think they will reliably get

    back.

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    Price/ Earnings Ratio

    This ratio measures how the stock market rates

    the company and indicates whether shares are

    relatively expensive or cheap.

    The higher this ratio the better, as people will be

    willing to pay a high multiple of earnings if they

    think that a share is going to perform reliably andwell in the future.

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    END

    OFLECTURE