learning objectives introduction main...

Year 10

© Dimensions Curriculum Ltd.

Learning Objectives

Introduction

Main Activity

Core 2 RelationshipsUnit 2 Gender and Sexuality

Sex in the MediaLesson 2 ‘That’s Sexist!‘

137

• To understand the role of sex in the media and its impact on sexuality (including pornography and related sexual ethics such as consent, negotiation, boundaries, respect, gender norms, sexual ‘norms’, trust, communication, pleasure, orgasms, rights, empowerment, sexism and feminism)

• Ask the class where they get information from on a daily basis. Choose a pupil to record answers on either a whiteboard, �ip chart or large sheet of paper stuck to the wall.

• Now, ask pupils to consider what kind of information they get and add the responses to the types of media displayed. Highlight references to sex and tell the pupils that this is the topic of today’s lesson.• Arrange pupils into small groups and place a selection of magazines, newspapers etc. on each table. Ask pupils to identify articles or advertisements that reference sex or use sexual images to promote a product, idea or person. They could, at this stage, create a collage of images.• Ask pupils if they think the media in�uences their decisions or attitudes about sex and why.• Next, issue groups with a selection of Images A and ask them to discuss in their groups what product the advertisement is selling and what message is each image sending, both intentionally and unintentionally. Ask pupils to consider whether the images re�ect the society we live in. Pupils can make notes at the side of each image.

Year 10




ResourcesA3 PaperScissorsGlueMarker PensMagazines / NewspapersA4 PaperPens / PencilsImages A Images B

KeywordsMediaPortraysSexualityCommercialSexist

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Main Activity• Now allow groups to share some of their responses with the whole class.• Hand out Images B and ask pupils to again discuss the content. Ask them to consider the

role the woman is playing in each advertisement. Highlight that they are taken from adi�erent era.

• Now show the �lm ‘Sex Appeal Commercials’.https://www.youtube.com/watch?v=7_X8JjlL-_I

• Ask pupils to think about what they have discussed and seen previously and comment onthe content of the �lm.

• Show the �lm ‘Women Review Sexist Vintage Ads’https://www.youtube.com/watch?v=aPGIljqjsdE

• Working in groups, pupils should now create a realistic commercial that is not o�ensive andre�ects society. You can o�er them a choice of products or give them a free choice. Pupilscan either produce a story board or produce a script and act it out.

Plenary• Explain that we, as consumers, can turn o� inappropriate TV advertisements and refuse to

buy newspapers, magazines etc. that project an unreal or o�ensive message. Ask pupils toidentify situations when such advertisements intrude on our activities and we have little orno control over them. Pupils will undoubtedly identify the internet but try to get them toalso consider advertisements in the environment such as billboards, sports advertising andshirt sponsorship in football where the gambling industry is particularly prevalent.

Year

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Year

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Year

10

Cor

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Year 10




© William Warbyhttps://www.�ickr.com/photos/wwarby/

Year 10




Year

10

Cor

e 2

Rela

tions

hips

Uni

t 2 G

ende

r an

d Se

xual

itySe

x in

the

Med

iaLe

sson

2 ‘T

hat’s

Sex

ist!

‘

© D

imen

sion

s C

urric

ulum

Ltd

.

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