EMBEDDED TECHNOLOGY

@ register for free TODAY www.RTECC.com

LEARNOctober 14, 2010

Greenbelt, MD

DISCOVER RTECC

the embedded technology gateway

DIRECTLY CONNECTING YOU AND THE NEW ERA OF EMBEDDED TECHNOLOGY ON OCTOBER 14THEXPLORE the latest products, technologies and tools at the Real-Time & Embedded Computing Conference. RTECC is a focused, single-day forum of leading embedded electronics vendors – each demonstrating new and successful solutions in a table-top exhibition showcase for easy comparison. RTECC is Education from the Experts.

Devoted to extending knowledge and resource options for your projects today, and in the future, RTECC provides technical seminars and workshops giving in-depth information from industry experts you can’t afford to miss. This is the single, most effective conference for software and hardware engineers, design-ers and managers to connect face-to-face. Tap directly in to knowledge and news in real-time at Martin’s Crosswinds Conference Center

PLAN TO VIsIT THE sPECIAL VENDOR WORksHOPs AND LABs PREsENTED BY:

WE INVITE YOU TO ATTEND As OUR VIP GUEsTEnjoy an all-access pass to everything - including a complimentary lunch and parking.

WHY sHOULD YOU ATTENDYou need to learn about what’s going on with new products, vendors, acquisitions and other significant industry changes. The RTECC conference is the best opportunity for you to get a leg up on the competition.

PRODUCTs, TECHNOLOGIEs AND TOOLs sHOWCAsETalk with technical experts face-to-face, and explore table-top product showcases for easy comparison. Examine technology and industry trends, discover innovative ideas and network!

FOR sOFTWARE AND HARDWARE DEsIGNERs, MANAGERs AND ENGINEERsRTECC showcases computing systems and time-critical applications for:

• Military and aerospace • consuMer electronics• industrial control • Medical instruMentation• process control • Vehicular control • instruMentation • data coMMunication

• eMbedded appliances • telephony / telecoM

L O C AT I O N

Greenbelt, MdOctober 14th

8:30 am – 2:30 pmMartin’s CrosswindsConference Center

7400 Greenway Center DriveGreenbelt, MD 20770

301.474.8500

P R I Z E D R AW I N G

enter for a chance to Win on-site!

Garmin nüvi 265WT 4.3-Inch Widescreen Bluetooth Portable GPS

Navigator with Traffic

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with FREE registration, FREE conference sessions and FREE entrance into the exhibition hall.

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LEARN

keynote Address L u n c h e o n G u e s t s p e a k e rGovernments Around the World are Being Forced to Reduce Budgets and Re-evaluate Critical Military spending. How will These Decisions Affect the Embedded Computing Industry and Products you Deliver? —presented by James doyle, congressional affairs liaison - director Military, aviation and Government for emerson embedded computing Acquisition reform and the proposed DoD spending cuts will help the adoption of COTs-based open standard architecture platforms - such as AdvancedTCA®, Com Express and Open VPX - for applications in Net-Centric Warfare, Vetronics and Infrastructure. This keynote will explain the changing demand for open standards COTs-based systems in rugged and benign military programs.

about the speaker: James Doyle is the Congressional Affairs Liaison - Director Military, Aviation and Government for Emerson Embedded Computing. His role includes daily interaction with the Us Congress and senate, leaders in the Department of Defense, Homeland security and Intelligence Agencies. He is responsible for the pri-mary business development lead for these market segments. James has lobbied for many high profile Military programs including, Future Combat systems, The Zumwalt Destroyer among others. He is highly regarded in the embedded computing industry and considered one of the leading authorities on program funding and the changing face of Washington DC under the Obama administration. James is a highly coveted keynote speaker at many industry and public venues and has been invited to talk around the globe (London, Germany, Israel and across the UsA). He was recently a leading panel member for the "Virginia High Tech Council" which included senior leaders from Microsoft, Google and Walt Disney. Previous to his appointment with Emerson, James was the Vice President of Business Development and Corporate strategy for Hybricon Corporation. He holds an undergraduate degree from the University of Massachusetts and MBA from Boston University

9 : 0 0 a m – 9 : 4 5 a m• openVpX: delivering improved Flexibility, scalability presented by Mercury Computer systems In this presentation, you will learn more about the underlying benefits of the newly submitted Open VPX spec-ification. As the Us government man-dates a move to more open solutions and away from closed proprietary solutions, Open VPX can meet these needs. In addition to added scalability and flexibility the new specification helps to reduce risk and costs. The specification improves interoper-ability at the board level to reduce customization and cost. Learn more about OpenVPX from one of the people who worked on the Open VPX Industry Working Group to develop this industry-changing specification.

• introduction to android development in embedded systems presented by Mike Anderson, The PTR GroupYou have undoubtedly heard a lot about Android and mobile devices. But, what about Android on other embedded systems? Want to know more about Android? This presen-tation will provide an overview of Android, its Linux underpinnings and just what Android-based devices have in store for our collective futures.

1 0 : 1 5 a m – 11 : 0 0 a m • increasing software reliability, Maintainability and security through integrated static and dynamic analysis presented by LDRA Technology Through the last number of years we have seen the emergence of static and dynamic analysis techniques as accepted methods of increasing embedded software quality, security, and reliability. We will look at various static analysis techniques (standards compliance, complexity analysis, run-time error analysis) and dynamic analysis tech-niques (functional, system and unit test, structural coverage analysis, modeling) and show how applying the results of both static and dynamic analysis provides far more value than either one alone. key to this increased value is traceability: the ability to apply results of these various analysis techniques to requirements at both high and low levels throughout the development lifecycle creates actionable status data usable by management to assess embedded software projects. Finally, we will look at methods of automating the various analyses and establishing the traceability of analysis results at various phases within the development lifecycle.

• VpX: tremendous switched Fabric i/o capacitypresented by Rodger Hosking, Vice President and Co-founder, PentekWith each new generation of powerful, high-per-formance embedded solutions –including proces-sors with higher clock rates and wider buses, data converter products with higher sampling rates, and FPGAs, RIsCs, and DsPs offering incredible com-putational rates – an equally capable solution was needed to eliminate system bottlenecks and keep pace with faster data transfer rates. Advantages of VPX and its simultaneous accommodation of mul-tiple protocals will be described. In addition, some beamforming application examples will be dis-cussed including direction finding, radar receivers,

missile detection and countermeasures and spatial frequency sharing.

• developing next Generation hMi's for embedded systems presented by Dennis kelly, FAE, QNX software systems Embedded systems are evolving quickly with sophisticated human machine interfaces that com-bine audio/video playback, enhanced graphics, and internet connectivity. This session looks at building advanced HMIs and all the challenges that come with it. Learn how to integrate advanced graphical tooling into an embedded environment, addressing the two most commonly raised objections: adequate performance and rock-solid reliability. Explore engi-neering concerns about integrating everything from high-level HMI applications to low-level embedded controls without compromising real-time reliability or HMI performance. Finally, discover how to save time in the integration process by creating a seam-less interface, blending content from any number of existing applications.

• Model-based design for FpGa algorithm development presented by The MathWorks Through the use Model-Based Design techniques, a development flow for FPGAs can be established that provides a connected path from algorithm to deployment, and allows for verification at both the software and hardware development stages. Topics to be discussed include algorithm analysis and opti-mization, simulation model development, hardware co-simulation for verification, and final deployment on an FPGA device.

LEARN

keynote Address L u n c h e o n G u e s t s p e a k e r

1 0 : 1 5 a m – 1 2 : 1 5 p m • Workshopintel & insyde software Workshop - delivering innovative embedded product solutionsCome hear about the future of Embedded solutions, featuring Intel's Embedded processor family and Insyde software's award winning firm-ware and support services. Intel will explore the technical merits of its microprocessors solutions and fully discuss which ones may be appropriate for the listener’s design & development requirement while Insyde will discuss and provide technical training in order to help you get the most out your current or future bios projects. Also, we will have a Drawing for an Intel/Insyde enabled HP Netbook, so be sure to Enter the Drawing at the seminar for a chance to win (must attend seminar to enter Netbook drawing).

11 : 3 0 a m – 1 2 : 1 5 p m• openVpX panel discussion by industry leaders

• automatic Qualified language usage enforcement in safety critical & software assurance applicationspresented by Programming Research seeking better quality in embedded software through improved validation and fault finding tech-niques may be too little too late. seeking better quality earlier within a strict set of standards and checks may be too rigid and impractical to enforce. Learn the benefits of automated qualified language usage enforcement for systems programming and how a variety of coding standards (such as MIsRA-C, JsF C++ and CERT-C) can be adapted for your specific needs and process requirements (such as DO-178B). Discover the benefits and agility of a unique category of static analysis tools that raise the bar of embedded systems quality beyond what testing tools and techniques can prac-tically do.

• Generating c from Matlab and implementing on arM running embedded linux presented by The MathWorks We will demonstrate a direct MATLAB to C work-flow using which you can automatically translate your MATLABT functions into C code for embed-ded implementation. Using object tracking and audio equalization examples, we'll show how you can make your existing MATLAB functions con-form to the Embedded MATLAB subset, and then generate C source code from it that can then be manually or automatically ported to supported

processors and operating systems. As an exam-ple, we'll implement the generated code onto the ARM CortexA-8 processor (on the Beagleboard) running embedded Linux, and show the applica-tion executing in real-time using live data through the hardware peripherals.

• embedded software testing strategies presented by Vector software There are many strategies a project can take to test their embedded software applications. These include code coverage analysis, full unit testing, and static code analysis. Ideally, most organizations would like a repeatable regression testing process that is easy to implement and has a measurable impact on product quality. But how do you get there? Find out exactly as we explore the various ways companies from a wide range of industries combine various testing approaches to improve overall product quality and test repeatability.

1 2 : 1 5 p m• complimentary lunch – be our Guest

1 2 : 3 0 p m• Keynote address1 : 3 0 p m – 2 : 1 5 p m• deploying Virtex-6 FpGa-based real-time processing systemspresented by Annapolis Micro systems Join us as we present the next generation WILDsTAR-Virtex-6 FPGA platforms. Learn exactly how Virtex-6 platforms and integrated FPGA development tools provide system designers with simpler and smarter methodologies for creating FPGA-based DsP solutions. see why these platforms leverage open standards, common design methodologies, development tools, and run-time environments. This seminar will demonstrate how WILDsTAR 6 platforms enable system designers to spend less time developing the infrastructure of their application and more time building differentiating features into their products. Advantages of VPX, uTCA, PCIe, and IBM Blade form factors will be discussed and how they get deployed into various real-time processing applications.

• cots technologies for today’s Modern battlefield presented by kontronModern embedded systems must address issues of ruggedness, sWaP (size, weight, and power),

flexibility, and high-end processing – ideally designed into standards-based solutions that can be developed and implemented quickly and within budget. With the growing number of embedded computing form factors ranging from credit card-sized COM Express modules to 8U ATCA blades, and with the newer rugged form factors of VPX and MicroTCA in between, determining the optimal architectural solution for a given program can be a daunting task. This session will help designers and architects make those decisions by using real world examples to develop rules of thumb for architectural and form factor decisions.

• pcie 2.0 expansion for low cost Gpu acceleration, hpc & high speed storage presented by One stop systems Direct Attached (PCI Express over cable) computing is a powerful technology that can be implemented in almost any application to expand slot count, attach high speed devices to an existing system, and communicate between PC’s at up to 80Gb/s and much less cost than other solutions. Discover how these easily accessible and available products can be implemented in your application for higher productivity at lower costs. see the future of cluster computing using PCIe over cable in the data center and in HPC environments.

• technical seminar ~ tba presented by Themis

2 : 2 5 p m• drawing for Garmin portable Gps navigator!

LEARN

Featured sponsors

Exhibitors

www.mentor.com www.mathworks.com

LIsT CURRENT As OF sEPTEMBER 1, 2010. VIsIT RTECC.COM FOR ADDITIONAL EXHIBITORs.

register for free TODAY www.rtecc.com @

www.insydesw.com www.intel.com

Founded in 1983, Advantech is a global leading ePlatform service provider integrating web-based technology, computing platforms and customization services that empower the connected eWorld.

www.advantech.com/epc

Designs and manufactures custom and semi-custom computing systems and components in CompactPCI, PCI/ISA and PCI Express architectures.

www.onestopsystems.com

Superior realtime operating system (RTOS) software, development tools, and services for embedded design - for more than 23 years.www.qnx.com

A leading developer and supplier of software for technical computing and Model-Based Design.

www.mathworks.com

Distributing a wide range of embedded computing products and accessories, including: PC/104, PC/104+, EPIC, MiniITX, FPGA, DAQ, HMI, compact PCs and rugged storage.

www.wdlsystems.com

Rugged servers and computers that provide superior flexibility, operational quality and long-term performance reliability in the field.

www.crystalrugged.com

An ISO 9001:2000 certified SDVOSB offering rugged COTS mass storage systems from multi-terabyte RAID & Fibre Channel SANs to plug-in VME modules.

www.phenxint.com

A leading independent provider of automated test tools for software developers.www.vectorcast.com

A world leader in High Performance COTS FPGA Based Processing Products for radar, sonar, SIGINT, ELINT, Digital Signal Processing, FFTs, and much more.

www.annapmicro.com

Designer, manufacturer of hybrid (DSP & FPGA) board-level solutions based on Analog Devices’ SHARC® and Altera’s FPGA technology,.

www.bittware.com

Technology solutions provider serving a diverse customer base in the telecommunications, cable government, military, aerospace and industrial markets.

www.ccur.com

Providing a single company for application engineering, sales and technical support for commercial and rugged board and system customers.www.cwcembedded.com

A leading provider of real-time operating systems, development tools and services for fault-tolerant, high-availability and safety-critical applications.www.enea.com

Custom & standard embedded hardware/software products, and design including rugged conduction-cooled Single Board Computers, high performance VME, CompactPCI, ATCA and more.

www.xes-inc.com

Handles embedded SBC, processor module, and embedded system businesses development.www.icoptech.com

A leading provider of low-power embedded systems to original equipment manufacturers.www.inhand

electronics.com

Our products include PCI, CompactPCI, AdvancedTCA, and COM Express solutions, open platform communications servers, industrial-grade rackmount solutions, and more.

www.kontron.com

Everything that is required for emulation, debugging, real-time trace and logic analysis in embedded designs can be supplied by Lauterbach.

www.lauterbach.com

The world’s leading provider of automated software code analysis and testing tools.www.ldra.com

We are a leading supplier of high-performance digital signal and image processing systems with principal areas of business to defense electronics, medical imaging, and commercial OEM solutions.

www.mc.com

The most comprehensive source for COTS digital signal processing, software radio, FPGA, and data acquisition commercial & conduction-cooled system design products.

www.pentek.com

PRQA pioneered the use of static analysis technology to automatically enforce coding standards and identify software defects. Because Life Depends On Software©

www.programming research.com

Providing a complete range of IT and A/V products for the government, industrial facilities and much more.www.startech.com

Designs, manufactures and markets a wide range of advanced high-performance I/O products for embedded real-time computing systems.

www.tekmicro.com

www.theptrgroup.com

Engineering professionals specializing in embedded, real-time and distributed systems, solutions and services

Single-Board Computers (SBCs) and servers designed to address the largest segments of the embedded marketplace, including - Military and Aerospace, communications, energy services and more.

www.themis.com

Established as Xycom-a leader in VMEbus processor & I/O design, xEmbedded expands the Xycom offering to include cPCI, PMC, prPMC, IP and PCI products.

www.xembedded.com

Manufacturer of sophisticated recording instruments for aerospace, communications, and intelligence marketplace.www.wideband-sys.com

Providing measurement and control solutions; Embedded I/O boards including VME, PCI, CompactPCI, Industry Pack, and PMC I/O modules. www.acromag.com

Designers and manufacturers of Single Board Computers - an innovator in embedded system technology.www.gms4sbc.com

A leader in the engineering, design and manufacturing of custom products which support open architecture bus structures.

www.sie-cs.com

Manufacturers’ Reps specializing in the sales of Open Standard Bus products and much more.

www.spectrosales.com

Apacer Technology Inc. is a global leader in memory module and digital storage hardware and software. Currently offering Slolid State Disc drives with SATA, PATA and USB interfaces.

usa.apacer.com/us

Ashtech has earned a solid reputation as the world's leading precision GPS and GPS+GLONASS products for positioning, guidance, navigation, and timing with a wide range of solutions.

www.ashtech.com

Core Systems is a premier provider of both custom and COTS Integrated systems for the industrial, Embedded and Military marketplaces.www.coresystemsusa.com

The Dynamic Signals group of companies including GAGE Applied Technologies and Kinetics, provides high performance, accurate, and reliable data acquisition and control solutions based upon PXI/ CompactPCI, VXI, PCI, and CAMAC standards

www.dynamicsignals.com

Since 1988, Innovative Integration has grown to become one of the world's leading suppliers of DSP and data acquisition solutions. Innovative offers a product portfolio unrivalled in its depth and itts range of performance

www.innovative-dsp.com

LEARN

PavilionRTECC is proud to showcase the OpenVPXperience with exhibitors and technical sessions and a special panel discussion devoted to this new technology. The Real-Time & Embedded Computing Conference is your first opportunity to see this new technology and speak with the vendors ready to deploy OpenVPX products.

EXPLORE RTECC Linking You to the Future• Critical Connections to New Technology, Top Experts,

Influential Peers

• Industry Insights & Inside Views to Enlighten your Strategy

• Find Competitive Advantages to Leverage your Products

EXPLORE with Focused ComparisonsTake a serious look at numerous companies and a vast array of products in a easy-to-compare exhibition. This one-day event presents a unique, valuable opportunity to come away with a greater knowledge of the innovations available for your development strategy today.

Lunch compliments of:

Agenda8:30 am - 2:30 pm Exhibits Open - all day9:00 am - 9:45 am Technical seminars10:15 am - 11:00 am Technical seminars10:15 am - 12:15 pm Intel/Insyde Workshop11:30 am - 12:15 pm Technical seminars11:30 am - 12:15 pm OpenVPX Panel Discussion12:15 pm Complimentary Lunch 12:30 pm Luncheon keynote Address1:30 pm - 2:15 pm Afternoon Breakout seminars2:25 pm Drawing Held2:30 pm RTECC Concludes

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