learn more about dashdb, data warehousing and analytics power at your fingertips in the cloud
DESCRIPTION
dashDB is here! Data warehousing and analytics as a service on the cloud. In-database analytics plus fast in-memory process on enterprise-class cloud infrastructure. Load your data and #KnowMOREinaDASH. Learn the details. Freemium available at dashDB.com and follow us on Twitter @GetdashDB.TRANSCRIPT
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
1
Adam M. Ronthal
Technical Product Marketing and Strategy
Big Data, Cloud, and Appliances
Focus on the business, not the business of data warehousing!
@ARonthal
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
2
Disclaimer © Copyright IBM Corporation 2014. All rights reserved.
U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.
THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. WHILE EFFORTS WERE
MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS PROVIDED
“AS IS” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBM'S CURRENT
PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE
FOR ANY DAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHER
DOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, NOR SHALL HAVE THE EFFECT OF, CREATING ANY
WARRANTIES OR REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS OR LICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF
ANY AGREEMENT OR LICENSE GOVERNING THE USE OF IBM PRODUCTS AND/OR SOFTWARE.
IBM's statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM's sole discretion. Information
regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or
functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any
future features or functionality described for our products remains at our sole discretion.
IBM, the IBM logo, ibm.com, Information Management, DB2, DB2 Connect, DB2 OLAP Server, pureScale, System Z, Cognos, solidDB, Informix,
Optim, InfoSphere, and z/OS are trademarks or registered trademarks of International Business Machines Corporation in the United States, other
countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or
™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks
may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and
trademark information” at www.ibm.com/legal/copytrade.shtml
Other company, product, or service names may be trademarks or service marks of others.
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
3
Changing the Experience of Analytics in the Cloud
Watson Analytics
• Cloud-based predictive
& cognitive analytics
discovery platform
• Designed for business
use
• Integrated social
collaboration
• Freemium to enterprise
versions
Data Works dashDB
• Enable self service
access & integration of
multiple data sources
• Simplified tools to
prepare, refine & secure
data
• Open application
programming interfaces
for application
development
• On-premise and cloud /
internal & external data
• Rapid deployment of
large scale data
warehouses
• Enables scaling of both
volume and processing
speed
• Unified architecture that
enables hybrid data
processing, on-premise
& in the cloud
• In-database analytic
capabilities for the best
analytic performance
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
4
This Changes Everything
Build More
Grow More
Know More
Focus on the business, not the business of data warehousing!
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
5
Introducing IBM dashDB
Deploy in minutes with rapid cloud provisioning
No infrastructure investment for cloud agility
Accelerate application development for analytics
Built for Analytics to help you understand your data and business
In-Database Analytics for greater efficiency and performance
Compatible with Advanced Tooling like R and Watson Analytics
Grow more without growing the things that cost more
Built-in Performance with In-memory technology
Load and go with no tuning required
Build More Know More Grow More
dashDB keeps data warehouse infrastructure out of your way
Data warehouse and analytics as a service on the cloud
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
6
The Business of Data Warehousing should not be your focus!
Data Warehouse
$$$ $$$
$$$
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
7
Data is the basis of new competitive advantage
1“2014 Analytics Market Survey,” research note, Nucleus Research, September 2014.
2“Analytics Pays Back $13.01 for Every Dollar Spent,” research note, Nucleus Research, September 2014. 3"Predicts 2014: Why You Should Modernize Your Information Infrastructure", November 28, 2013. Gartner.
Increasing investment
71%
Faster ROI
13 to 1
Data warehouses will get you there
over 90%
of analytics customers
plan to increase their
analytics budgets
within the next 2 years1
Analytics pays back
US$13.01 for every
dollar spent –
1.2 times more than it
did 3 years ago2
of big data
implementations will
augment, not replace,
existing data
warehouses3
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
8
Modernizing with Cloud Keeps Infrastructure out of Your Way
Modernize existing Data Warehousing
with on-demand cloud agility
Embrace the concept of the logical data
warehouse by combining cloud and on-
premises deployments
Faster insight without the up front
infrastructure investment
Full support for hybrid “ground to cloud”
deployments
Organizations gaining competitive advantage through cloud adoption are reporting: 1
as compared to peer companies who are more cautious about cloud computing1
1http://www-03.ibm.com/press/us/en/pressrelease/42304.wss 2http://www.huffingtonpost.com/vala-afshar/the-top-100-cloud-computi_b_3756172.html 3http://www.businesswire.com/news/home/20100722005325/en/Cloud-Computing-Delivering-Promise-Doubts-Hold-Adoption#.UufrRKX0B8Y
77% of enterprises are in the
initial stages of cloud adoption2
84% of CIOs cut application
costs by moving to the cloud2
58% of IT Decision Makers think cloud solutions give them
better control of their data3
2x revenue growth
2.5x higher
gross profit
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
9
Key dashDB Use Cases
• Extend on-premises data warehouse environments to the cloud
• Flexible, cost-effective growth
• Hybrid Cloud models support ground to cloud
Extend / Modernize
• Easy synchronization of JSON to structured data
• Allows analytics via standard BI tools
• In-database predictive algorithms allow greater insight for Cloudant users than ever before
Cloudant Analytics
• Robust predictive analytic algorithms
• Integrated with R
• Watson Analytics Ready
• Analytics Ecosystem with Partners
In-Database Analytics
• Data Warehousing and Analytics in the Cloud
• Cloud Agility and Flexibility
• Analytics for Cloud Data, Data Marts, and dev/test environments
Data Warehouse & Analytics
Service
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
10
dashDB – Available Now with Three Deployment Choices
• New “Enterprise” Plan
• Dedicated infrastructure
• Terabyte-scale capacity
• Contact your IBM account
representative if
interested
• “Entry” plan for smaller
data volumes available
today!
• Explore data
warehousing in the cloud
and see how cool it can
be!
• Ingest data from a wide
variety of sources
• In-database analytics
included
• Fully integrated with
Cloudant
• Built-in automated
synchronization from
Cloudant JSON data
stores
• Build your web/mobile
app and make the data
available for analytics at
the touch of a button!
1 2 3
Closed Beta Open Beta
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
11
dashDB lets you Build More with Rapid Cloud Provisioning
Build More
Simple, up and running in minutes with rapid cloud provisioning
No infrastructure investment provides true business agility
100% of new application
deployments on Exadata
took 50 days or more.1
88% of Teradata 2700
deployments took 50 days or
more.2
According to a recent ITG Study:
2 https://ibm.biz/BdRCmK 1 https://ibm.biz/BdEd4j
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
12
dashDB is as Simple as an Appliance with Cloud Agility!
Grow More
Load and Go with no tuning required
Columnar optimized for analytic workloads
Memory optimized takes analytics beyond in-memory
Source: http://tdwi.org/research/2014/05/evolving-data-warehouse-architectures-for-big-data-infographic.aspx
Modern Data
Warehouses are
constantly changing in
response to business
needs.
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
13
Faster Answers let You Know More!
Know More
In-Database analytics built in
R Integration for predictive modeling
Partner Ecosystem for analytics
IBM Watson Analytics ready
Built-in, in-database analytics provide
faster answers with no data movement
for greater efficiency! dashDB enables
predictive analytics across all the data!
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
14
Next Generation BLU In-Memory Performance Built In!
• Next Generation In-Memory
• Columnar
• SIMD Hardware Acceleration
• Actionable Compression
• Support for OLAP SQL
extensions
• Connect common 3rd party BI
tools
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
15
IBM Netezza Advanced Analytics Built In!
k-Means Clustering
Linear Regression
Decision Tree Geospatial
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
16
The Hybrid Cloud – Extending the Data Warehouse into the Cloud
On-Premises Systems
Cloud
• Sensitive Data
• On-premises Source
Systems
• Large volumes of data
generated
• Data Marts
• Test/Dev Environments
• Analytics for Data
already in the cloud
Hybrid Cloud
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
17
And Extending Your Data Footprint to the Cloud
Data
Schemas
Applications
Terabytes to Petabytes Gigabytes to Terabytes
In-DB Analytics
Enables Hybrid Deployments from Ground to Cloud
On-Premises
Data Warehouse
Cloud Based
• Dev/Test Environments
• Analytic Marts
• Analytics for Cloudant 3rd Party DW
Cloud-based JSON
Data Store
Auto sync of JSON Data
Auto provisioning
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
18
Providing Analytics on Cloudant JSON Data
Terabytes to Petabytes Gigabytes to Terabytes
Cloud Based
• Analytics for Cloudant
• Analytic Marts
Cloud-based JSON
Data Store
Auto sync of JSON Data
Auto provisioning
The only in-memory
database fully
optimized for analytics
on Cloudant JSON
Data!
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
19
Cloudant Use Case: Hothead Games
Revenue Model based on in-app purchases
IBM Internal Use Only
Hothead Games could leverage predictive algorithms to determine
who was most likely to purchase based on past usage patterns?
k-Means Clustering for market segmentation, time of purchase
analysis and others
Decision Tree algorithms to predict customer churn or propensity to
purchase
Geospatial capabilities to predict the most likely locations for
purchases
Higher offer acceptance rates
More effective, targeted offers
© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
20
www.dashdb.com
#KnowMOREinaDASH
@getdashdb